Senior B2B Email Marketing Manager

As the Senior B2B Email Marketing Manager at our company, your primary responsibilities include managing end-to-end email initiatives from strategy and segmentation to deployment and performance analysis using platforms like ActiveCampaign, GMass, and HubSpot. You'll collaborate with various teams to align email efforts with business objectives, develop automated workflows, monitor deliverability rates, and ensure adherence to email authentication protocols to maintain a minimum 98% deliverability rate across high-volume campaigns.

To qualify for the Senior B2B Email Marketing Manager position at our company, candidates should have 5+ years of hands-on experience in revenue-driving email marketing within B2B environments, along with advanced proficiency in Salesforce and HubSpot. A deep understanding of email authentication protocols (SPF, DKIM, DMARC), experience managing high-volume email programs, HTML/CSS skills for email development, and familiarity with data visualization tools are also essential.

The Senior B2B Email Marketing Manager contributes significantly to our company's success by developing and implementing effective email marketing strategies that drive engagement and revenue. By managing high-volume email initiatives and ensuring strong deliverability rates, you enhance our ability to connect with clients and improve conversion rates, all while aligning marketing efforts with our broader business goals.

In the role of Senior B2B Email Marketing Manager, you'll be using a variety of tools and platforms essential for email marketing success, including ActiveCampaign, GMass, HubSpot, and Salesforce. You'll also be expected to leverage data visualization tools like Tableau or PowerBI to create insightful reports that inform your email strategies and track performance metrics.

Our company is proud to offer a comprehensive benefits package for the Senior B2B Email Marketing Manager role, including a starting base salary of $70,000, 100% coverage for health, vision, and dental insurance, a 4% 401K match, generous paid time off, paid parental leave for new parents, and full relocation assistance for non-local candidates. We value our team members' well-being and work-life balance!

That's a great question! When answering, focus on specific tools you've used, such as ActiveCampaign or HubSpot, and elaborate on how you've utilized them to create effective campaigns. Mention any successful workflows you've designed, highlighting improvements in engagement or deliverability rates thanks to your automation strategies.

In your response, emphasize the importance of email authentication protocols like SPF, DKIM, and DMARC. Discuss your experience with managing sender reputation and explain any strategies you've implemented to maintain a deliverability rate above 98%, such as list hygiene practices and proactive monitoring.

When discussing segmentation strategies, highlight your ability to analyze customer behaviors and demographics. Provide examples of how you've tailored email content to specific segments to drive engagement and conversions, citing any metrics or improvements you've achieved from these efforts.

Describe your methodical approach to A/B testing by explaining how you formulate hypotheses, select variables to test, and determine successful outcomes. Share specific examples of tests you've conducted and the results that influenced your email marketing strategies or improved performance metrics.

In your answer, focus on the importance of communication and alignment. Discuss how regular collaboration with sales teams to share insights from email campaigns can help refine messaging and drive engagement. Mention any specific tools or practices you've used to ensure seamless collaboration.

Be ready to talk about key performance indicators such as open rates, click-through rates, conversion rates, and deliverability rates. Explain how you've performed data analysis to gauge success and inform future campaigns, using any tools or dashboards to help visualize these metrics.

In your response, outline your understanding of regulations like GDPR or CAN-SPAM and the importance of compliance in email marketing. Share your approach to keeping your email lists up to date and ensuring opt-in consent to protect your company and maintain a good sender reputation.

This is an opportunity to showcase your problem-solving skills. Describe a specific challenge you've encountered, such as falling deliverability rates or high bounce rates—then explain how you diagnosed the issue and the steps you took to resolve it, resulting in improved outcomes.

Discuss the importance of continuous learning in your field. Mention reputable blogs, webinars, conferences, or online courses you follow, and explain how you leverage this knowledge to stay ahead of trends and innovate in your email marketing strategies.

When discussing a successful campaign, structure your answer by painting a picture of the challenge, your strategy, the execution, and the results. Include metrics that showcase the campaign's success, such as increased engagement or revenue growth, emphasizing your role in making it happen.