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Director, Trade Marketing, Sports and Olympics - job 1 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As the Director, Trade Marketing - Sports and Olympics, you will be responsible for working with key stakeholders across NBC Sports Group and NBCUniversal to market and drive demand for cross-platform Olympics advertising sales.

Duties and Responsibilities:

  • Work across sales, communications, research, and development to create the value proposition for the Olympics offering specifically Milan 2026 Winter Games and LA 2028 Summer Games
  • Develop go-to-market strategies with the value proposition both externally and internally
  • Develop sales collateral and materials that illustrate the value proposition including presentations, sizzle videos, e-blasts and more
  • Build and develop product and audience-driven trade marketing campaigns that drive awareness to the benefits of buying Olympics
  • Liaise across multiple NBC Sports Groups such as production, marketing and programming teams to gather all of key information to develop offering
  • Oversee event management & premium development (content strategy, event ideation, branding, list management & execution) in collaboration with sales and corporate events
  • Develop immersive & one-of-a-kind experiences and activations that help build sales relationships and drive awareness for Olympics properties

Qualifications

  • 7+ years' experience with a league, agency, client or media company sales organization background, where the individual was responsible for supporting team in the development of presentations, sponsorship, creative and promotion
  • Olympic media experience preferred
  • Ability to tell compelling stories by distilling and analyzing data into insights, positioning, and value propositions
  • Ability to project manage marketing campaigns including branding, collateral, merchandise & event execution in a timely manner
  • Bachelor’s Degree

Eligibility Requirements:

  • Interested candidates must submit a resume/CV through nbcunicareers.com to be considered.
  • Willingness to travel and work overtime, and on weekends with short notice.
  • Must be willing to work at the office in New York, NY in a hybrid capacity. Monday and Friday virtual; Tuesday - Thursday on site. Flexibility to adjust as business needs dictate required. 
  • Must be willing to submit to a background investigation.
  • Must have unrestricted work authorization to work in the United States.
  • Must be 18 years or older.

Desired Characteristics:

  • General understanding of sports & Olympics advertising marketplace across various platforms
  • Experience in media marketing and the advertising sales process
  • Strong interpersonal skills (i.e., the ability to interact with all levels of management)
  • Self-Starter with strong organizational, project & event management skills
  • A detail-oriented individual with the ability to work in a cross-functional and fast-paced environment on multiple projects under tight deadlines
  • Highly innovative with positive & flexible attitude
  • Excellent oral and written skills
  • A comprehensive understanding of the suite of Microsoft Office tools, other presentation platforms, etc. (Adobe Photoshop & Illustrator and Ceros experience is preferred)

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $110,000- $125,000 + sales incentive commission and long-term incentive eligible

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$117500 / YEARLY (est.)
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$110000K
$125000K

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What You Should Know About Director, Trade Marketing, Sports and Olympics, NBCUniversal

Are you ready to take your career to the next level as the Director of Trade Marketing for Sports and Olympics at NBCUniversal? This exciting role is perfect for someone passionate about sports and experiences and wants to make a significant impact in the world of advertising. In this position, you'll work hand-in-hand with key stakeholders across NBC Sports Group to develop innovative marketing strategies for the upcoming Milan 2026 Winter Games and LA 2028 Summer Games. Your expertise in creating compelling sales collateral, including presentations and promotional materials, will be crucial for illustrating the value of our Olympic offerings. With at least 7 years of experience in a sales environment, you’ll coordinate across various teams while managing events that create unforgettable experiences and foster strong relationships. From building audience-driven marketing campaigns to leading initiatives that promote Olympic properties, this role is all about using your creativity and strategic thinking to drive awareness and engagement. If you’re a self-starter known for your organizational skills and you thrive in fast-paced environments, we'd love to see you bring your talents to our dynamic team at NBCUniversal!

Frequently Asked Questions (FAQs) for Director, Trade Marketing, Sports and Olympics Role at NBCUniversal
What are the responsibilities of the Director of Trade Marketing at NBCUniversal?

As the Director of Trade Marketing in Sports and Olympics at NBCUniversal, your primary responsibilities include creating cross-platform marketing strategies for Olympic advertising sales, developing compelling sales collateral, and driving trade marketing campaigns. You'll work closely with teams across sales, communications, and production, ensuring you effectively gather information to support our Olympic offerings. Your role will also involve overseeing event management and developing unique marketing experiences that engage potential clients.

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What qualifications are required for the Director of Trade Marketing position at NBCUniversal?

To qualify for the Director of Trade Marketing position at NBCUniversal, you should have over 7 years of experience in a sales organization, preferably within the sports industry or media marketing. The ideal candidate will possess skills in creating storytelling through data analysis, managing marketing campaigns, and have a solid understanding of the sports advertising marketplace. A bachelor's degree is also required, along with the ability to travel and accommodate a hybrid work schedule.

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How does the Director of Trade Marketing role contribute to Olympics advertising efforts at NBCUniversal?

The Director of Trade Marketing plays a crucial role in increasing demand for Olympic advertising by promoting the value of NBCUniversal's media offerings related to major events like the Milan 2026 Winter Games and LA 2028 Summer Games. You'll develop strategic marketing plans and create visually engaging collateral that highlights the benefits of advertising with us, thereby attracting sponsors and enriching viewer experiences.

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What skills are essential for success as the Director of Trade Marketing at NBCUniversal?

Success in the Director of Trade Marketing role at NBCUniversal requires strong project management abilities, excellent interpersonal skills, and creativity in marketing approaches. You should also be a detail-oriented individual, skilled in data analysis to drive value propositions, with proficiency in Microsoft Office and design platforms to produce engaging sales materials.Key skills include communication, organization, innovation, and resilience in a fast-paced environment.

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What is the team culture like for the Director of Trade Marketing at NBCUniversal?

At NBCUniversal, the culture is supportive and inclusive, focusing on collaboration and creativity. The sports marketing team encourages open communication and embraces diverse perspectives, which are vital for driving successful campaigns. The organization also commits to its diversity, equity, and inclusion initiatives, ensuring all voices are heard and valued, making it a great place for a Director of Trade Marketing to thrive.

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Common Interview Questions for Director, Trade Marketing, Sports and Olympics
Can you describe your experience in trade marketing related to sports?

In answering this question, focus on leveraging your previous roles within marketing or sales, and specifically how you've applied your skills to the sports industry. Share examples of campaigns you've managed, how you engaged stakeholders, and what measurable outcomes were achieved as a result of your efforts.

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How would you approach developing a marketing strategy for the upcoming Olympics?

Discuss your systematic approach to developing marketing strategies. Outline how you would conduct market research, define your target audience, create a strong value proposition, and coordinate with various teams to ensure a comprehensive, cohesive strategy that aligns with NBCUniversal's goals.

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Describe a successful marketing campaign you led and the impact it had.

Frame your answer with a specific example, detailing how you conceptualized the campaign, the strategies deployed, and the metrics used to measure success. Highlight the collaboration with teams and the innovative approaches that led to a successful outcome, demonstrating your ability to drive results.

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What techniques do you use to distill complex data into compelling narratives?

Showcase your analytical skills by explaining the process you follow to transform data insights into engaging marketing stories. Provide examples of how you've used storytelling to persuade or capture an audience's interest, especially within a sales context.

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How do you manage tight deadlines while coordinating multiple projects?

Share your time-management strategies, such as prioritization, delegation, and using project management tools. Provide an example where you successfully managed competing priorities, ensuring all projects were completed on time while maintaining quality.

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What role does collaboration play in your marketing strategy development?

Discuss the importance of collaboration in your work, highlighting specific instances where cross-team collaboration led to innovative solutions. Stress how engaging multiple stakeholders can strengthen marketing strategies and create richer, more effective campaigns.

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How do you keep up with trends in sports marketing and the Olympics?

Answer by mentioning how you actively seek industry insights through publications, webinars, and networking with professionals in the field. Highlight any specific organizations or forums you engage with and how this knowledge has influenced your previous marketing strategies.

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Describe how you handle feedback and criticism related to your marketing campaigns.

Illustrate your openness to feedback by describing a specific instance where you received critiques and how you used that feedback to improve the campaign. This shows your willingness to grow and adapt, a valued trait in any marketing role.

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What is your experience with event management in the context of marketing?

Provide details about your previous experience managing events, outlining your role in planning, execution, and post-event analysis. Speak to how these events have enhanced brand visibility and relationship management with key stakeholders.

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Why do you want to work as the Director of Trade Marketing at NBCUniversal?

Express your passion for the role by discussing how NBCUniversal's commitment to diversity and innovation aligns with your personal values. Share your excitement for the opportunity to work on high-profile sports events and how you see yourself contributing to the company's success.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
January 4, 2025

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