Remote Marketing Executive - UK & Ireland

As a Remote Marketing Executive at our Salesforce consulting firm, you'll manage regional marketing strategies while collaborating with the corporate marketing team and local sales teams. Your key responsibilities include creating marketing campaigns, conducting competitor analyses, organizing events, and facilitating email marketing efforts. You'll play a pivotal role in ensuring that our brand is represented consistently and effectively across all channels.

To be considered for the Remote Marketing Executive role, you should have experience leading and coordinating successful marketing campaigns, preferably within the Salesforce ecosystem. A strong understanding of the UK and Ireland markets, with at least 3 years of B2B marketing experience, is essential. Additionally, proven event organization skills and the ability to execute multi-channel campaigns will set you apart as an ideal candidate.

In the role of Remote Marketing Executive, you will work closely with our sales teams to ensure all marketing efforts align with their needs. By understanding the sales team’s objectives, you can create localized presentations, develop targeted campaigns, and ensure timely follow-ups on leads. Your collaboration will help generate awareness and drive demand for our services in the market.

As a Remote Marketing Executive, you will manage both in-person and digital events tailored to the regional market. Events such as business breakfasts, partner gatherings, basecamps, tradeshows, and webinars will be part of your responsibility. You will oversee prospect identification, content creation, event promotion, and post-event lead management processes to optimize results and engagement.

Maintaining professional knowledge of the Salesforce ecosystem is crucial in this position. You can stay updated through Salesforce Trailhead, where you can access various courses, product updates, and marketing resources. Regularly participating in marketing team meetings and networking with peers will also help you keep abreast of industry trends and new products.

When discussing your experience, focus on specific campaigns you've led in the Salesforce realm. Highlight the goals you set, strategies you employed, and the results achieved, such as lead generation or brand awareness. Demonstrating your expertise in targeting the right audience and measuring campaign effectiveness will showcase your fit for the Remote Marketing Executive role.

In your response, explain your methodology for competitor analysis. Describe how you identify competitor strengths and weaknesses, benchmark their marketing strategies, and use insights to refine your own campaigns. Additionally, mention any tools or frameworks you use to conduct thorough analyses that support marketing decisions.

Share your detailed planning process, from ideation to execution. Discuss how you establish objectives, select venues or platforms, manage logistics, promote the event, and handle follow-up. Provide examples of past events and how you measured success, including participant engagement and lead generation metrics.

When answering, outline the components of the campaign, your targeted audience, and the channels used—such as email, social media, and content marketing. Highlight how you integrated these channels for a cohesive message and tracked performance to analyze results, ensuring you met your campaign goals.

Explain how you adhere to brand guidelines in all marketing materials. Discuss your strategies for maintaining a consistent voice and visual identity across various platforms while customizing content for specific audiences. Mention how collaboration with the design and corporate teams plays a part in achieving this consistency.

Describe your time management strategies, such as using productivity tools, creating task lists, or setting milestones for deadlines. Emphasize how you balance day-to-day responsibilities with long-term projects by prioritizing tasks based on their impact on company goals and collaboration with your team.

Discuss your experience with various email marketing tools, such as Mailchimp or HubSpot. Explain how you use these tools for crafting campaigns, tracking performance, segmenting audiences, and analyzing results. Mention your comfort level with technology and willingness to adapt to new tools as required by the company.

Share your strategies for staying informed about digital marketing trends and best practices. This might include reading industry blogs, attending webinars, following thought leaders on social media, and participating in online communities. Highlight how this knowledge has informed your past campaigns and decision-making.

When answering, emphasize your approach to identifying target audiences and using tailored messaging to resonate with them. Discuss specific tactics such as content marketing, partnership collaborations, event marketing, and digital advertising that you’ve successfully employed to generate leads and drive conversions.

Highlight your collaborative approach to resolving conflicts by promoting open communication and actively listening to different perspectives. Explain how you focus on finding common ground and ensuring that the project's objectives remain a priority. Providing a specific example of a past experience would enhance your response.