Marketing Automation Manager, Marketo

As a Marketing Automation Manager - Marketo at impact.com, your core responsibilities will include collaborating with various teams to design and optimize marketing campaigns, managing email consent best practices, and ensuring data hygiene within the Marketo instance. You'll oversee the integration of new business units and identify optimization opportunities, making your role crucial in our marketing technology operations.

To be a suitable candidate for the Marketing Automation Manager position at impact.com, you should have at least 4 years of experience using Marketo, alongside a solid understanding of Salesforce. Technical skills in HTML and CSS, as well as familiarity with reporting tools like Excel and DOMO, are essential. Experience in B2B marketing and tracking campaign performance will also be valuable for this role.

impact.com leverages Marketo to drive all its marketing initiatives, making it integral to campaign execution. As the Marketing Automation Manager, you'll work on various channels—including email, social media, and events—ensuring that campaigns are optimized to meet business goals. This makes your expertise in Marketo essential to improving engagement and achieving key performance indicators.

As a Marketing Automation Manager at impact.com, you'll enjoy a wide range of benefits, including medical, dental, and vision insurance, unlimited PTO, flexible work hours, and parental leave. You'll have access to an employee-led culture team that plans inclusive events, plus a catered lunch every Friday and a healthy snack bar to keep you energized.

The culture at impact.com is vibrant and entrepreneurial, focusing on collaboration and innovation. As a Marketing Automation Manager, you’ll be part of a team that values your opinions and contributions. The atmosphere encourages curiosity and ambition, making it a great place for individuals looking to grow and make a difference in the partnership management landscape.

In answering this question, consider highlighting specific projects where you used Marketo to design and execute campaigns. Discuss any challenges you faced and how you overcame them using Marketo's features and functionality. This allows you to demonstrate both technical skills and problem-solving abilities pertinent to the position.

Reflect on your methods for testing and optimizing campaigns, emphasizing data-driven decisions. Share experiences where you utilized A/B testing, adjusted target audiences based on engagement rates, or refreshed content to drive higher performance. This shows your analytical mindset and understanding of marketing efficacy.

Use this question to share a specific example where you successfully collaborated across teams. Illustrate your role in the project, how you facilitated communication, and the outcomes. This response can showcase your leadership and teamwork skills crucial for the Marketing Automation Manager position.

Discuss your knowledge of regulations surrounding email marketing compliance (e.g., GDPR, CAN-SPAM) and your methods for managing consent, scope of communication, and ensuring that your strategies align with legal standards. A solid grasp of this topic is essential for a role handling email campaigns.

Be prepared to detail specific metrics you track (e.g., open rates, click-through rates, conversion rates) and how you use tools within Marketo to analyze this data. Share an example of a campaign where you adjusted strategies based on performance insights.

Explain the importance of data hygiene for effective marketing automation and the processes you use to ensure accuracy (e.g., regular audits, cleaning inactive leads, and updating records). It's crucial that you can articulate this to show diligence in your approach.

Highlight any past experiences where you've integrated Marketo with CRM systems like Salesforce or analytics tools. Discuss the setup process and how this integration improved campaign performance or reporting capabilities, supporting your adaptability with technology.

Discuss your comfort level with tools like Excel, DOMO, or Looker Studio, and share experiences where you've used them to derive actionable insights from campaign data. Proficiency in reporting will be advantageous for the Marketing Automation Manager role.

Articulate your methods for staying informed, whether through reading industry publications, taking courses, attending webinars, or participating in relevant communities. Showing your commitment to continual learning demonstrates your enthusiasm for the field.

Explain your organizational strategies, such as using project management tools, setting clear deadlines, and focusing on high-impact tasks first. Show that you’re able to maintain focus and efficiency in a fast-paced environment, a key quality for the Marketing Automation Manager position.