Product Marketing Manager
About incident.io
incident.io is an incident management platform that helps companies when things go wrong. Whether they're site outages, data breaches, or functionality issues, incidents happen literally all the time. When they do, we help get the right people in the room, we run and communicate how you're responding, and we give you a suite of tools and insights to learn and improve over time.
The Team
The small but mighty Marketing team at incident.io is responsible for accelerating revenue growth. As our only Product Marketer, you’ll work directly with the CMO to develop product messaging and positioning, sales plays, campaigns, go-to-market programs, and sales enablement.
In this role, you’ll play a critical role in establishing incident.io as the market leader in incident response, guiding us through our hypergrowth phase.
How will you do this? By creating remarkable content that sparks interest, builds sales pipeline, and ultimately wins new customers.
What you’ll be doing:
Understanding our market and customers by conducting research with customers and prospects to identify needs, preferences, and pain points. Stay current with industry trends, best practices, and emerging technologies while mapping the competitive landscape.
Empowering sales to hit their number, by synthesizing customer challenges, market insights, and product benefits to create impactful sales enablement materials. Develop resources such as sales scripts, presentations, one-pagers, battle cards, and case studies to equip the sales team to hit their number every quarter.
Translating insights to clear, impactful messaging and creating compelling and differentiated narratives that communicate the value we deliver to customers. You will develop a deep understanding of customer personas and pain points to inform messaging and positioning.
Influencing marketing strategy and collaborating with Marketing to infuse product messaging across the website, customer-facing communication, marketing campaigns and content strategy.
Strengthening product launches, by developing and executing strategies to drive adoption and success of incident.io products. Infuse customer empathy and market insights into every touchpoint of the customer journey.
What you need to be successful:
You’ll need a strong product marketing foundation, and you’ve probably read the book ‘Obviously Awesome’ a few times.
We’re a startup, so you’ll need to be a self-starter with an entrepreneurial spirit.
Exceptional ability to influence and build trust across all organizational functions and levels.
Relevant experience with personas and products in the software engineering space. You might even have your own GitHub account!
Ability to communicate complex and technical ideas simply and effectively both internally and externally.
The salary for this position is determined by several job-related factors, such as experience, relevant skills, training, location, business needs, or market demands. The salary range for this role is £65,000 - £85,000 in London and $125,000 - $175,000 in San Francisco. The position also offers equity options.
Our commitment to diversity
We embrace diversity at incident.io, and believe in creating supportive and inclusive environments where all of our employees can succeed. To build a product that’s loved by everyone, we need a team with all kinds of different perspectives, experiences, and backgrounds. That’s why we’re committed to hiring people regardless of race, religion, colour, national origin, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, age, neurodiversity status, disability status, or otherwise.
Got a question?
If you have any questions before applying to the role, please email the team at jobs@incident.io
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At incident.io, we're excited to welcome a talented Product Marketing Manager to our dynamic San Francisco team! As the backbone of our marketing efforts, you’ll collaborate directly with our CMO to craft compelling product messaging and strategies that resonate with our audience. Your role will be vital in positioning incident.io as a leader in the incident management space, particularly during our hypergrowth phase. You’ll dive deep into understanding our market and customers, conducting research, and synthesizing insights to create impactful sales enablement materials. Your knack for translating complex technical concepts into relatable messaging will empower our sales team and help them connect with potential clients. You'll also play a pivotal role in driving successful product launches, ensuring that our innovative solutions are adopted and celebrated by our users. If you’re a self-starter with a robust background in product marketing, particularly in the software engineering realm, we want to hear from you! Join us in shaping the future of incident management and make your mark in a company that values diversity and inclusion. This is more than just a job; it’s a chance to really engage with our customers and make a difference in how incident response is handled worldwide. Plus, with a competitive salary range of $125,000 - $175,000 and equity options, you'll be rewarded for your expert contributions as we grow together.
By
incident.io
Think about the last time you had an outage. Was it calm, collected and organised? Or chaotic, Slack channels ablaze, questions flying in from all directions in 5 different threads? We’ve been there, and we know it doesn’t have to be this way. We...
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