Digital Media Coordinator - Paid Social

TOMS is in business to improve lives. When you wear or work with TOMS you help fund access to mental health resources for the millions of people who need them.

About the Role:

We are looking for passionate, innovative individuals to help us tell our story and grow our TOMS.com business through impactful digital marketing strategies. As a Digital Media Coordinator at TOMS, you’ll be at the forefront of driving customer engagement and conversion while supporting our mission of giving back to communities around the globe.  

As a Digital Media Coordinator – Paid Social, you will be responsible for driving growth through strategic and data-driven digital media campaigns that drive conversion through brand-right messaging on TOMS.com. You’ll focus on optimizing digital media campaigns across major platforms to drive traffic, increase conversions, and expand TOMS’ customer base. Your creative approach, paired with your ability to analyze data, will help scale TOMS’ digital footprint and further our commitment to social good.  

The Impact You’ll Make:

• Campaign Support & Management: Assist in implementing performance-driven digital media strategies across our paid social channels: Meta, TikTok, Pinterest, etc. Ensure campaigns are leveraging performance metrics to drive traffic, engagement, and conversion.  

• Audience Segmentation & Optimization: Support segmentation strategy by identifying and segmenting profitable user cohorts to target with precision. Implement data-driven optimization strategies to maximize lifetime value (LTV), return on investment (ROI), and overall campaign performance.  

• Performance Monitoring & Reporting: Regularly review key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), cost per click (CPC), and customer retention. Compile actionable insights to ensure campaigns are hitting objectives and contributing to TOMS’ growth.  

• A/B Testing & Optimization: Support A/B testing initiatives for keywords, ad copy, and landing pages to refine and improve campaign performance. Help implement findings from A/B testing to optimize campaigns in real time. 

• Market Research & Insights: Conduct market research to uncover new opportunities for digital media campaigns and ensure TOMS’ marketing efforts remain innovative and competitive. Review industry trends to stay ahead of the curve in digital marketing best practices.  

What You Bring:

• 2+ years of experience running performance-based advertising campaigns across paid social channels:  Meta, TikTok, Pinterest, etc. 

• Proficiency with Excel (pivot tables, VLOOKUP, SUMIF, etc.)  

• Experience using data visualization tools to interpret and present findings 

• A creative and analytical thinker with the ability to generate and test new ideas that help TOMS connect with and engage our customers.  

• Strong organizational skills with an eye for detail to ensure accuracy across campaigns and reports. 

• Eagerness to identify challenges and propose solutions with guidance from the team. 

• A genuine enthusiasm for TOMS’ mission and a commitment to making kindness in business a standard. 

What We Give: 

• This is a Direct Hire role with a target annual salary range of $65,000 - $75,000 ($31.25/hr - $36,06/hr), depending on experience, plus an annual bonus based on the company's performance

• Hybrid work environment - work from home most days and come into our Culver City, CA office 1-2 times a quarter to meet with your team (bring your pup too!)

• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear

• Medical, dental, and vision insurance; 401K with company matching

• A generous PTO policy plus 12 paid annual holidays and one floating holiday

• Half-Size Fridays: enjoy weekends starting at noon each Friday

• 4 free pairs of shoes per year (yes, free!)

• Employee Discount on all of our products, plus discounts on partnering businesses

• Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.)

• Anti-Racism educational opportunities, including company-wide days of learning

• Opportunities to volunteer with Impact Partners and Community Organizations

Don't meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.

TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities.

EEO Statement:  TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.