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Senior BDR - Signal-based / Warm Outbound

Applications will be reviewed starting Jan 13, 2025.

This role is very unique and doesn't fit into any one title. Please read this entire job posting before applying.

Inflection.io is a modern B2B marketing automation solution used by leading SaaS companies like Sauce Labs, Mural, Postman, and more. Competing with legacy tools like Marketo and Iterable, Inflection takes a unique approach and brings the ability to action data from data warehouses like Snowflake or CDPs like Segment in addition to Salesforce.

And,... it’s working! We have world-class stats: our largest deal is over 3 crore, we have a 5 star rating on G2, over 100% NRR, and constantly break sales and customer records. We’ve raised $14M in total since 2021 with $7.6M of fresh funding in 2024, giving us many years of runway.

We’re still in startup mode with approximately 30 employees and looking for a Senior Signal-based (Warm Outbound) BDR & GTM Engineer to help propel us forward.

The role

We are looking for aSenior Signal-based (Warm Outbound) BDR to help us grow Inflection.io. You #1 goal will be to book qualified opportunities for the sales team. However, this is not a traditional BDR role. We do not do “spray and pray” mass outbound. This role is not about how many emails you can send.

Instead, we execute highly targeted micro campaigns. We expect this role to continue the micro campaigns that are working and help develop new ones…. We call them “reasons to talk.” Every outbound message we send must have a hook. A reason for them to care. “I saw we both went to [school]” does not qualify. Some of the plays that are working today involve warm outbound to our website visitors, activities with LinkedIn, etc. Others include classic follow ups for marketing activities - webinars, events, etc. We will share more about what playbooks are working during the interview process.

Part of this role will be coming up with NEW plays to test. You must test them. You must report out learnings if something is working (or if it’s not). Your goal is to develop the full playbook. 

This role is for you if you are:

  • You are an extremely curious person. You need to be comfortable executing proven playbooks, but also be at the forefront of defining the playbooks for the next era. You must also be willing to put in the effort to understand our product, our prospect’s challenges, and how we can help them. There is very little “sales collateral” like battle cards to help you. 

  • You can operate with a test, iterate, test experiment-driven mindset. You may have heard of the “great ignore” by Mark Kosoglow. If you want to just execute the tried and true outbound plays that worked at your last company you will not be successful in this role. 

  • Excited about working with new tools such as Apollo, Sumble, Clay, Vector, Lovable/v0/Relevance AI, and others. We have no defined tech stack other than Salesforce for CRM and Inflection.io for marketing automation. Maybe you even consider yourself a part-time GTM Engineer.

  • Are ok working EST hours, 5 days per week. There is no flexibility in this. This role is India - Remote however if you are in Bangalore you can optionally work from our office in HSR.

  • You are comfortable reporting to a founder who has high expectations. The role will report to Co-founder Dave Rigotti with regular sync and learnings sharing with CEO. Maybe you were previously a GTM founder at a startup or a Growth PM with a startup.

  • Are a great communicator. This includes both internal and external communication. While we don’t expect this role to do cold calling, it’s a potential play for you to consider testing. 

You should not apply for this role if you have only ever been a BDR at a large company. Even if you were successful. Large companies have strong brands and well defined playbooks is a different playbook than what we are operating with. 

What You Should Know About Senior BDR - Signal-based / Warm Outbound, Inflection.io

Inflection.io is on the lookout for an innovative Senior BDR specializing in Signal-based and Warm Outbound strategies to propel our growth. As a modern B2B marketing automation solution, we're challenging the status quo established by legacy tools like Marketo and Iterable. This role isn't just about sending out countless emails; it's about executing purposeful campaigns and crafting compelling reasons for potential clients to engage with us. You'll be working directly with our co-founder, Dave Rigotti, and your main objective will be to book qualified opportunities for our sales team, steering away from conventional mass outbound tactics. You'll need to be a curious thinker, diving deep into understanding our product and the challenges our prospects face. This means being proactive in developing new micro-campaigns while learning from what’s currently working. So, whether it's warm outreach to website visitors or following up on marketing activities, your campaigns will be strategic and smart. If you're ready to test, iterate, and innovate while contributing to a dynamic startup environment with high expectations, Inflection.io awaits you. Join us as we redefine how businesses approach B2B marketing.

Frequently Asked Questions (FAQs) for Senior BDR - Signal-based / Warm Outbound Role at Inflection.io
What are the primary responsibilities of the Senior BDR at Inflection.io?

The primary responsibility of the Senior Signal-based (Warm Outbound) BDR at Inflection.io is to book qualified opportunities for the sales team. This role requires executing targeted micro-campaigns that engage potential clients meaningfully, moving away from traditional mass outreach methods.

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What qualifications are necessary for the Senior BDR position at Inflection.io?

Candidates for the Senior BDR role at Inflection.io should possess a strong understanding of sales strategies, exceptional communication skills, and a proactive approach to learning about the product and market. Experience in executing innovative outbound strategies and familiarity with tools like Salesforce is also advantageous.

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How important is communication for the Senior BDR role at Inflection.io?

Communication is crucial for the Senior BDR at Inflection.io. This role involves both internal collaboration and external outreach. A great communicator who can articulate playbook strategies and engage prospects meaningfully will thrive in this setting.

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What is the expected working schedule for the Senior BDR at Inflection.io?

The Senior BDR role at Inflection.io requires work during EST hours, five days a week. While this position is primarily remote, there is an option for those in Bangalore to work from our office in HSR.

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What tools will the Senior BDR use at Inflection.io?

As a Senior BDR at Inflection.io, you will engage with various tools such as Apollo, Sumble, Clay, Vector, and Relevance AI, while primarily utilizing Salesforce for CRM and Inflection.io for marketing automation.

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Common Interview Questions for Senior BDR - Signal-based / Warm Outbound
Can you explain how you would create targeted micro-campaigns as a Senior BDR?

To create targeted micro-campaigns, I would first analyze the data on website visitors, their interactions, and the challenges they're facing. Then, I would develop specific outreach messages that resonate with their needs, leveraging insights from our current playbooks while experimenting with innovative approaches.

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What experience do you have with utilizing tools like Salesforce and marketing automation platforms?

In my previous roles, I have extensively used Salesforce for managing customer relationships and tracking opportunities. Additionally, I have experience with various marketing automation tools to streamline outreach efforts, segment audiences, and track campaign performance effectively.

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How do you plan to test and iterate on your outbound strategies?

I believe in a systematic approach: I would first implement a campaign, then monitor KPIs to assess performance. Based on this data, I would iterate the approach to enhance effectiveness, documenting insights and adjusting the strategy in response to learnings.

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Describe a situation where your curiosity led to a breakthrough in sales outreach?

In a previous role, my curiosity about customer pain points led me to interview existing clients. Their insights prompted me to tailor our outreach approach, resulting in a significant rise in engagement rates and ultimately higher conversion rates.

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How do you handle reporting to a high-expectation founder?

I value transparency and regular communication. I would proactively share progress, insights from outreach efforts, and suggestions for new strategies. Staying aligned on goals and outcomes is key to ensuring that I meet or exceed their expectations.

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What motivates you to excel in a role like the Senior BDR at Inflection.io?

I am driven by the challenge of redefining outbound strategies and pushing the boundaries of conventional sales tactics. Contributing to a startup environment where innovation is valued excites me, as it allows me to be part of something transformative.

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How do you approach learning about a new product or service?

To learn about a new product, I typically start with hands-on experience, using the product myself. I also study the competitive landscape, gather feedback from users, and engage with product teams to grasp the operational challenges and unique value proposition better.

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What role does empathy play in your sales strategy?

Empathy is at the heart of my sales strategy. By understanding a prospect's needs and challenges, I can tailor my messaging and outreach efforts to resonate with them, fostering trust and rapport that eventually leads to conversions.

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Can you give an example of how you have effectively used follow-up strategies in sales?

In my previous role, I implemented a follow-up strategy that included timing tailored to customers' specific interactions. This led to personalized messages that aligned with their interests, significantly improving response rates and relationship-building efforts.

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In what ways do you believe you can contribute to Inflection.io's growth?

I believe my innovative mindset and experience with developing data-driven outreach strategies will significantly contribute to Inflection.io's growth. I am eager to experiment with unconventional approaches and collaborate closely with the team to iterate and refine our outreach efforts.

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Full-time, remote
DATE POSTED
December 24, 2024

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