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Global Cloud Marketing Manager Job at Infoblox in Boise

It's an exciting time to be at Infoblox. Named a Top 25 Cyber Security Company by The Software Report and one of Inc . magazine's Best Workplaces for 2020, Infoblox is the leader in cloud-first networking and security services. Our solutions empower organizations to take full advantage of the cloud to deliver network experiences that are inherently simple, scalable, and reliable for everyone. Infoblox customers are among the largest enterprises in the world and include 70% of the Fortune 500, and our success depends on bright, energetic, talented people who share a passion for building the next generation of networking technologies-and having fun along the way. We are looking for a Global Cloud Marketing Manager to join our Marketing team, reporting to the global director of Channel Marketing. In this remote role, (US remote) you will develop the roadmap and build the marketing foundation for selling through cloud marketplace partners AWS, Azure, and Google Cloud. You will also collaborate with external hyperscaler partners and internal cross-functional Marketing, Product, and Sales teams to create an integrated marketing plan comprising marketing programs, co-marketing activities, and supporting the creation of sales enablement materials in collaboration with the Hyperscaler Sales Alliance team. This role requires a blend of marketing strategy, cloud marketing experience, relationship management, and effective collaboration with hyperscaler partners to drive mutual business success. This is a remote role and can be located anywhere in the continental US. You are the ideal candidate if you have an entrepreneurial mindset and are action-oriented while focusing on delivering the highest quality deliverables and outcomes for our customers. What you'll do: Build the marketing foundation to support co-sell and marketplace for AWS, Azure, and Google Cloud, including messaging and content such as white papers, case studies, and blogs, marketplace listings and programs, and sales enablement. Collaborate with teams, such as Product Marketing, Corporate Marketing, Field Marketing, Alliances, and Sales to align partnership initiatives with business goals. Develop strong relationships and work closely with the marketing and partner teams at AWS, Azure, and Google Cloud to co-develop marketing strategies and campaigns that align with Infoblox business objectives including certifications and competencies. Plan, execute, and manage joint marketing campaigns to generate and accelerate pipeline opportunities with hyperscalers. Utilize MDF or incentive/co-marketing funds from hyperscalers to support joint marketing activities. Establish key performance indicators (KPIs) to evaluate the success of partnership marketing efforts and provide insights from campaigns to internal teams, including Sales, Product, and Strategy to refine marketing approaches. Track and analyze key metrics for joint campaigns, such as lead generation, conversion rates, and ROI, to measure success and identify areas for improvement. Create reports for both internal stakeholders and hyperscaler partners, showcasing the impact of joint marketing efforts. Facilitate regular communication and coordination between internal teams and partner organizations. Conduct market research and competitive analysis to identify partnership opportunities and market trends, staying updated on industry developments and emerging technologies that could impact the partnership strategy. What you'll bring: 10 years of proven experience in marketing with a minimum of 5 years of cloud marketing experience within the technology industry. Must have experience building the marketing foundation for selling through cloud marketplace partners AWS, Azure and Google Cloud. In-depth knowledge of cloud computing and cloud service offerings. Solid understanding of marketing principles and strategies. Ability to collaborate effectively with internal and external stakeholders with excellent communication and interpersonal skills. Strategic mindset with the ability to develop and execute partnership strategies. Excellent project management and organizational skills, flexibility, and adaptability to work in a fast-paced, evolving environment. Analytical mindset with the ability to track and measure marketing performance. Bachelor's degree in marketing, business administration, or a related field; master's degree preferred. What success looks like: After six months, you will Deliver marketplace marketing plans for AWS, Azure, and Google Cloud aligned with business goals. Define requirements for enablement and activation of cloud sellers. Drive refresh of alliance web content, marketplace listings, better together stories, and content for Infoblox offerings. Regularly meet and collaborate with channel leaders and hyperscaler alliances teams to assess ongoing needs and fill competency gaps. After one year, you will Drive strategic roadmap for expansion of marketing programs, including competitive benchmarking, resource recommendations, and ROI analysis. Build an account-based marketing program of cloud sellers for monthly outreach. Use our sales enablement platform to create and publish content and programs. Measure the effectiveness of marketing efforts. Help capture, document, and train on best practices that result in more pipeline and closed deals. We've got you covered: Our holistic benefits package includes coverage of your health, wealth, and wellness-as well as a great work environment, employee programs, and company culture. We offer a competitive salary and benefits package, including a 401k with company match and generous paid time off to help you balance your life. We have a strong culture and live our values every day-we believe in transparency, curiosity, respect, and above all, having fun while delighting our customers. Speaking of a great work environment, here are just a few of the perks you may enjoy, depending on your location Delicious and healthy snacks and beverages. Electric vehicle charging stations. Newly remodeled offices with state-of-the-art amenities. Why Infoblox? We've created a culture that embraces diversity, equity, and inclusion and rewards innovation, curiosity, and creativity. We achieve remarkable results by working together in a supportive environment that focuses on continuous learning and embraces change. So, whether you're a software engineer, marketing manager, customer care pro, or product specialist, you belong here, where you will have the opportunity to grow and develop your career. Check out what it's like to be a Bloxer . We think you'll be excited to join our team. LI-Remote LI-HH1 J-18808-Ljbffr

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What You Should Know About Global Cloud Marketing Manager Job at Infoblox in Boise, Infoblox

At Infoblox, we're on a mission to redefine the future of cloud-first networking and security services, and we need an innovative Global Cloud Marketing Manager to help us on this journey. Located in Boise, but with the flexibility of working remotely in the continental U.S., this role is perfect for someone who thrives in a dynamic and energetic environment. As the Global Cloud Marketing Manager, you will be responsible for building a solid marketing foundation for selling through major cloud marketplace partners like AWS, Azure, and Google Cloud. You'll collaborate with a diverse array of internal and external teams, driving strategic marketing campaigns that not only elevate our brand but also foster strong partnerships. Your knack for crafting compelling content—think white papers, case studies, and engaging blogs—will be crucial in supporting sales enablement efforts. By working closely with hyperscaler partners, you'll help align our marketing strategies with the broader business goals at Infoblox while establishing key performance indicators to measure success. If you're an analytical thinker with a passion for cloud computing and marketing, and you enjoy a collaborative work environment filled with bright minds, Infoblox is where you belong. Come join us, and let's make the cloud simpler, scalable, and reliable together!

Frequently Asked Questions (FAQs) for Global Cloud Marketing Manager Job at Infoblox in Boise Role at Infoblox
What are the responsibilities of a Global Cloud Marketing Manager at Infoblox?

The Global Cloud Marketing Manager at Infoblox is tasked with developing and executing marketing strategies aimed at enhancing our presence in cloud marketplaces such as AWS, Azure, and Google Cloud. This includes creating marketing materials, managing campaigns, collaborating with cross-functional teams, and conducting market research to ensure our strategies align with business objectives.

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What qualifications are required for the Global Cloud Marketing Manager position at Infoblox?

To be considered for the Global Cloud Marketing Manager role at Infoblox, candidates should have at least 10 years of marketing experience, with a minimum of 5 years dedicated to cloud marketing within the technology sector. A Bachelor's degree in marketing, business administration, or a related field is required, while a master's degree is preferred.

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How does the Global Cloud Marketing Manager role support partnerships at Infoblox?

The Global Cloud Marketing Manager plays a critical role in establishing and nurturing relationships with hyperscaler partners like AWS, Azure, and Google Cloud. This involves co-developing marketing strategies and campaigns that benefit both Infoblox and its partners, ultimately driving business success through integrated marketing efforts.

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What type of marketing materials will the Global Cloud Marketing Manager create at Infoblox?

In the Global Cloud Marketing Manager role at Infoblox, you will create a diverse array of marketing materials including white papers, case studies, blogs, and marketplace listings. These materials will help communicate the value of our cloud offerings and support co-selling initiatives with partners.

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What skills are essential for success as a Global Cloud Marketing Manager at Infoblox?

Key skills for success as a Global Cloud Marketing Manager at Infoblox include a strong background in cloud marketing, excellent communication and interpersonal skills, strategic thinking, project management expertise, and a solid understanding of marketing principles. An analytical mindset and ability to collaborate with various stakeholders are also essential.

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Common Interview Questions for Global Cloud Marketing Manager Job at Infoblox in Boise
Can you explain your experience with cloud marketing in previous roles?

When answering this question, emphasize any specific projects or campaigns you've led in the past that involved cloud services like AWS, Azure, or Google Cloud. Discuss how you developed marketing strategies, collaborated with partners, and measured the success of your efforts.

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How would you approach developing a marketing campaign for a new cloud product?

To approach this question, outline your steps, such as market research, target audience identification, content creation, and establishing key performance indicators. Highlight how you would collaborate with various teams to ensure alignment and effectiveness.

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Describe how you handle collaboration with external partners.

When discussing your collaboration with external partners, provide examples of how you’ve successfully built and maintained relationships. Mention your communication strategy and any frameworks or tools you used to facilitate this collaboration.

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What strategies would you use to analyze the success of co-marketing initiatives?

In your response, mention the importance of tracking metrics like lead generation, conversion rates, and return on investment. Discuss how you would create reports to provide insights to internal stakeholders and refine future marketing strategies.

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How do you stay updated on cloud computing trends?

You can respond by mentioning any reputable sources you follow, such as industry publications, blogs, or conferences. Discuss how staying informed helps you adapt marketing strategies to changing trends and consumer expectations.

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Give an example of a successful marketing initiative you've led. What were the results?

Be prepared to share a detailed example, including the goals, execution, and measurable outcomes of the initiative. Highlight your role in the process and how it contributed to business objectives.

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How do you prioritize your projects and manage your time effectively?

When answering this question, illustrate your time management techniques, such as using project management tools, setting deadlines, and regularly reassessing priorities as projects evolve.

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What do you understand about Infoblox's business and cloud offerings?

Showcase your knowledge of Infoblox and its role in cloud-first networking. Discuss their service offerings, key differentiators, and how they integrate with major cloud platforms, demonstrating your understanding of their business landscape.

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How would you develop messaging for target audiences in your campaigns?

Explain your approach to audience segmentation, developing tailored messaging that speaks directly to the needs and pain points of different audience groups, ensuring it's aligned with Infoblox's overall value proposition.

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Can you discuss a challenge you've faced in marketing and how you overcame it?

When discussing a challenge, focus on a specific situation related to cloud marketing. Illustrate the problem you encountered, the steps you took to resolve it, and the lesson learned that you can apply in the Global Cloud Marketing Manager role.

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Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. We are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of or...

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Full-time, remote
DATE POSTED
December 1, 2024

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