Field Marketing Manager (UKI & EE/Benelux/Nordics)

As a Field Marketing Manager at ABBYY, you'd focus on developing and executing strategies aimed at driving pipeline growth and increasing marketing-sourced revenue. Your role will primarily cover the UK & Ireland, with some focus on Eastern Europe, Benelux, and the Nordics. You'll collaborate closely with sales, analyze performance data, and manage field marketing budgets while also representing ABBYY at industry events.

ABBYY requires candidates for the Field Marketing Manager position to have at least 5 years of experience in B2B Enterprise Field Marketing within the IT/SaaS sector. Strong skills in campaign orchestration, communication, and analytics are crucial, as well as proficiency in marketing automation tools like HubSpot or Eloqua. A relevant university degree is also beneficial.

Yes, ABBYY offers flexible working options including remote, hybrid, or in-office arrangements for the Field Marketing Manager position. This flexibility allows you to establish a work environment that fits your personal lifestyle while contributing to our innovative culture.

ABBYY provides a range of benefits for the Field Marketing Manager role, including private health insurance, pension contributions, volunteering time off, and flexible work hours. These offerings are designed to support your work-life balance and encourage a culture of giving.

At ABBYY, career growth is prioritized through a culture of ongoing learning and development. As a Field Marketing Manager, you’ll receive support to explore professional development opportunities, training, and collaborative projects, allowing you to continually evolve in your career.

ABBYY promotes a culture of respect, transparency, and innovation, making it a great place for a Field Marketing Manager to thrive. With over 800 colleagues from diverse backgrounds, you'd be working in an environment that values teamwork and engagement, fostering relationships that help everyone succeed.

ABBYY serves a variety of industries with a focus on enterprise-level clients utilizing intelligent automation. The Field Marketing Manager will engage with clients across sectors such as finance, healthcare, and logistics, helping to modernize how they leverage data through ABBYY’s innovative solutions.

In your answer, highlight specific campaigns you've orchestrated within the IT/SaaS domain, focusing on your strategies for targeting enterprise clients. Include metrics and outcomes to demonstrate your impact, showcasing how your actions supported revenue growth.

Discuss your approach to tracking metrics such as lead generation, conversion rates, and overall campaign ROI. Provide examples of tools you use to analyze data and how you’ve leveraged insights to optimize future campaigns.

Reflect on your past initiatives that revolved around building relationships with enterprise customers. Mention specific tactics such as personalized outreach, attending industry events, and collaboration with sales teams that supported your engagement efforts.

Share your methods for staying informed, such as subscribing to industry newsletters, participating in webinars, and engaging with peers. Provide specific examples of how your understanding of trends has influenced your marketing strategies.

Detail your proficiency with tools like HubSpot or Eloqua, emphasizing any specific campaigns where automation played a critical role. Discuss how you’ve utilized these tools to streamline workflows and enhance marketing productivity.

Identify a specific challenge you encountered in a previous role and explain the steps you took to address it. Focus on the solutions you implemented and how they ultimately led to positive outcomes in the demand generation process.

Highlight the importance of clear and concise communication in marketing efforts. Discuss how effective communication not only strengthens team collaboration but also ensures alignment with sales and enhances customer engagement.

Outline your approach to prioritization, such as using data to identify high-impact campaigns and align resources accordingly. Use an example to illustrate how this method has proven effective in your previous roles.

Describe your familiarity with creating, managing, and reporting on marketing budgets. Talk about your systematic approach to ensure efficient allocation that maximizes ROI for campaigns.

Discuss the various nurturing techniques you've employed, such as content marketing, personalized email campaigns, and maintaining frequent communication to empower prospects at every stage of the funnel.