Corporate Marketing Executive

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. 

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798. 

Our purpose is to foster human progress through knowledge.  We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Plan, execute, and report on the full range of evidence-based digital marketing activities to maximize revenue and customer retention for products and services serving a corporate audience. Actively contribute to global team and departmental objectives, as required. 

Demonstrate an understanding of our customers and competition in order to develop marketing plans and inform commercial decisions and work closely with internal stakeholders in other marketing teams and departments.

This role also plays a key part in driving demand for our Advertising Solutions, collaborating closely with commercial teams to optimize the customer journey and maximize engagement with potential clients.

Specific portfolio, products and services will develop and change over time as corporate marketing grow existing opportunities and nurture new business and market development.

Key Accountabilities

• Build effective marketing campaign plan briefs for digital delivery teams which are specific and detailed.
• Have a collaborative approach to campaign feedback from channel specialists to enable continuous improvement.
• Manage a marketing budget effectively ensuring return on investment
• Present information in meetings, with a thorough understanding of the products/customer channel, target markets, and sales expectations
• Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out
• Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department.
• Build effective working relationships with colleagues, customers, potential customers and third-party services; Use feedback reports to relay voice of the customer across the wider Marketing team
• Support the Marketing Managers in planning and implementing subject/channel or team level projects/campaigns
• Delegate and review tasks, where agreed with the Marketing Manager, monitoring progress and quality and providing effective feedback
• Works to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives
• Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence 
• Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.  
• Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps.

Knowledge and Qualifications

The ideal candidate will have:

• Experience in a marketing environment, understanding of the role of marketing and the implementation of evidence-based marketing campaigns
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), web/cloud-based databases, CMS, email creation platforms and/or other bespoke IT systems.
• Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends.
• Demonstrable experience taking the initiative with marketing campaigns, customer groups and projects to meet wider team and company objectives.

Skills and Behaviours Required

• Ability to gather customer and market data and make effective decisions based on it
• Works collaboratively with others to build strong partnerships, both internally and externally
• Strong communication skills, including persuasive copywriting
• Supports the implementation of change through positive behaviour and attitude; Contributes ideas of how to best manage and implement changes based on customer needs
• Develops innovative ideas that improve work processes or results; Maintains knowledge of new marketing/industry trends
• Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices
• Focused on self-development

What we offer in return:

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

• An excellent work/life balance with a fantastic, flexible working culture.
• 25 days annual leave per year 
• 3 additional discretionary days for Christmas each year
• 4 paid volunteering days each year
• AXA private medical
• Employee assistance programme – offering 24/7 well-being support
• Bonus and commission (if applicable)
• Share Match – Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care.

Additional Information:

Location- The successful candidate will be able to utilise our balanced working model. We ask that candidates live within a commutable distance of our UK office, to ensure that as a balanced worker they can make it to our office locations to collaborate as required. There is an expectation for a minimum of 3 days per week in-person time.

Please be aware that we cannot offer sponsorship for this role

Taylor & Francis Group and Informa Business

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected]

Being Yourself at Taylor & Francis

 If you’re excited about working with Taylor & Francis to foster human progress through knowledge, we invite you to apply even if your existing skills and experience don’t fit every item listed above. At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and contribute regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit-based factor.

We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers

Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

https://www.linkedin.com/company/taylor-&-francis-group/life/79e0c27c-afdf-4bbb-84e6-5f8ed5e10bb8/