Marketing Manager, Content - 12 month FTC

As a Marketing Manager, Content at American Express, you'll oversee the creation and implementation of content marketing initiatives. This entails developing annual marketing calendars, crafting engaging content, managing relationships with freelance writers and designers, and analyzing content performance to drive traffic and engagement for The AI Summit Series. Your ability to collaborate with Sales teams will also be key in producing materials that assist in customer retention and drive new business!

Candidates for the Marketing Manager, Content role at American Express should have at least three years of experience in content marketing or copywriting. You need to demonstrate fantastic writing skills, creativity, strategic thinking, and the ability to analyze insights that inform your content strategies. Familiarity with MarTech tools such as Eloqua and Google Analytics will be beneficial as well. It's all about having the right mix of creativity and analytical thinking in this dynamic position!

In your role as a Marketing Manager, Content at American Express, you will play a vital role in influencing event attendance by creating compelling content that resonates with prospective delegates. By leveraging data to understand your audience's needs and preferences, you'll be able to craft targeted messaging and collateral that captivates, promotes engagement, and ultimately drives ticket sales for The AI Summit Series. Your insight will directly contribute to maximizing audience reach and revenue!

As a Marketing Manager, Content at American Express, you will be tasked with producing a diverse array of content. This includes long-form articles, social media posts, infographics, customer case studies, and website content optimized for SEO. Your aim will be to create valuable, engaging materials that not only drive traffic but also foster a strong community around The AI Summit Series, enhancing overall event engagement and participation.

American Express champions personal development and growth within its ranks. As a Marketing Manager, Content, you will have the chance to advance your career through bespoke training programs, access to LinkedIn Learning, and opportunities for internal job moves. Your contributions to The AI Summit portfolio's success will be recognized, and there are structured pathways for taking your career to the next level in a supportive and diverse environment.

When asked about your approach to creating a content marketing strategy, describe how you start with audience research and data analysis to identify key insights. Discuss how you would align your content creation with business objectives and marketing goals while specifying strategies for measuring success. Mention your adaptability to experiment with different content formats and channels.

In response to how you prioritize content projects, emphasize your organizational skills and the importance of assessing project impact. Talk about using tools, like content calendars or project management software, to create a structured timeline. Discuss how you align project priorities with departmental goals, keeping communication lines open with stakeholders.

When evaluating the success of content marketing efforts, focus on metrics such as engagement rates, website traffic, lead generation, and conversion rates. Highlight your experience in using analytics tools to track these metrics and how you might adapt strategies based on this data to improve future campaigns.

To ensure your content aligns with brand voice and messaging, discuss your approach to developing style guides. Mention reviewing existing materials and collaborating with cross-functional teams to maintain consistency. Also, talk about gathering feedback from peers and stakeholders during the content creation process to ensure it resonates well with the target audience.

When asked for an example of a successful content campaign, share the objectives, tools used, target audience, and the approach you took. Highlight the results—such as increased engagement, leads, or event attendance—and lessons learned. Be sure to convey your role and contributions in making the campaign successful.

In your interview response about integrating SEO into content creation, emphasize your understanding of keyword research, on-page optimization, and technical SEO elements. Describe how you would insert keywords naturally, create engaging headlines, and structure articles for both user experience and search engines to enhance discoverability for The AI Summit Series content.

To address the balance of creativity and data-driven decisions, explain how you start with data to identify opportunities or gaps and then leverage your creativity to design content that addresses those insights. Share how you pull metrics post-campaign to assess overall impact and nurture a ‘test and learn’ mindset in future projects for continual improvement.

When discussing your experience with marketing technology tools, highlight specific tools you've used, such as Eloqua, Google Analytics, and content management systems. Discuss how you leverage these tools to track performance, streamline processes, and create data-driven reports, ensuring that your marketing efforts are efficient and targeted.

To engage B2B audiences effectively, emphasize the importance of understanding their pain points and crafting content that provides solutions. Discuss using tailored narratives, infographics, case studies, and customer testimonials to build trust and credibility, alongside leveraging channels like webinars, newsletters, and industry events to deepen engagement.

In your answer about staying updated with content marketing trends, mention following industry thought leaders through blogs, webinars, and social media. Talk about attending industry conferences, joining relevant groups, and consuming a variety of content formats. Share how you incorporate new findings or trends into your strategies to keep the content fresh and relevant.