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Senior Manager, Partner Marketing

Company Description

insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. 
We believe an actionable business strategy begins and ends with accessible financial 
data. With solutions across financial planning and analysis (FP&A), accounting, and 
operations, we transform how teams operate, empowering leaders to make timely and 
informed decisions. With data at the heart of everything we do, insightsoftware enables 
automated processes, delivers trusted insights, boosts predictability, and increases 
productivity. Learn more at insightsoftware.com

Job Description

Senior Manager, Partner Marketing is responsible for driving detailed tactical execution and project management of insightsoftware's partner marketing programs.  You'll be responsible for leading a partner marketing team focused on driving engagement and growth across our Independent Software Vendors (ISV) and reseller partner channels. You’ll define the strategy, optimize processes, and apply best practices to help the team execute integrated marketing campaigns, containing to, through, and co-marketing motions. 

Reporting to the Global Director, Partner Marketing, this role requires strong data acumen, innovation and planning abilities, cross-functional leadership skills, and a self-motivated individual with effective communication skills. You’ll closely collaborate with partner sales and product leadership, as well as across various other marketing functions to implement effective strategies to grow the reseller channel and increase revenue for partners and insightsoftware alike.  

What will you do? 

  • Lead partner marketing team members in creation and execution of bi-annual campaign plans that generate market awareness and drive opportunities with and through the channel 
  • Navigate various requests in balance with the strategy to clear priorities and expectations for the team, as well as build alignment with stakeholders 
  • Deploy effective communication strategies and collaborate with cross-functional leaders to support updates and changes to enhance partner experience and program  
  • Develop deep understanding of the partners and partner program, actively communicating priorities and serving as key stakeholder for indirect business
  • Utilize key metrics and reports to track and analyze partner engagement, performance, and impact on revenue, as well as develop recommendations to drive improvement  
  • Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices.  
  • Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from partners 
  • Partner with indirect sales team, partner ops, and marketing ops in lead tracking, identification, routing, and upload  
  • Serve as champion for your team, fostering a positive working environment and working alongside them, providing day-to-day support, to drive business goals through partner marketing strategies 

Qualifications

How will you get it done?  

  • Drive & Discipline - ability to operate in a fast-paced environment with a focus on achieving high-quality results 
  • Growth Mindset – actively pursue new ways of getting things done 
  • Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results 
  • Communication – ability to effectively communicate with internal and external stakeholders both orally and in writing 

Minimum qualifications: 

  • At least 5-7 years of partner marketing, with at least 2-3 years management experience, in a fast-paced company 
  • Preferably experience working in a B2B software or SaaS environment (working with ERPs and financial services is a major plus) 
  • Bachelor’s degree, preferably in Marketing or Business 
  • Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics 
  • Ability to lead projects in their entirety and secure cross-functional buy-in 
  • Excellent written and verbal communication, with strong presentation skills 
  • Experience in using contact management systems, CRM, and/or marketing databases, preferably Salesforce and Pardot  
  • Proficient in Microsoft office suite 

Additional Information

All your information will be kept confidential according to EEO guidelines.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

#LI-Remote

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

Learn more about our high-energy, high-performance global team. Work With Us »

insightsoftware About Us: Hear From Our Team - InsightSoftware (wistia.com)

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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CEO of insightsoftware
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Michael Sullivan
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What You Should Know About Senior Manager, Partner Marketing, insightsoftware

Are you ready to take your marketing career to the next level? At insightsoftware, we're on the lookout for a dynamic Senior Manager, Partner Marketing to lead our partner marketing initiatives in a remote-first environment. As a global provider of innovative solutions for the Office of the CFO, we know that accessible financial data is crucial for informed decision-making. In this role, you’ll not only drive detailed project management but also spearhead a talented team focused on creating robust marketing campaigns across our Independent Software Vendors (ISV) and reseller partner channels. Your strategic vision will shape our marketing efforts, optimize processes, and ensure we're consistently delivering high-quality results. Collaborating closely with partner sales and product leadership, you’ll play a pivotal role in increasing partner engagement, enhancing program effectiveness, and ultimately driving revenue growth for both our partners and insightsoftware. With a healthy mix of analytical skills, creative problem-solving, and effective communication, you’ll ensure the alignment of goals across various functions. If you thrive in a fast-paced environment, bring a growth mindset, and have a knack for leading teams to success, we’d love to hear from you! Join us in transforming how teams operate and empower leaders with trusted insights. Let’s create remarkable marketing strategies together!

Frequently Asked Questions (FAQs) for Senior Manager, Partner Marketing Role at insightsoftware
What are the key responsibilities of a Senior Manager, Partner Marketing at insightsoftware?

The Senior Manager, Partner Marketing at insightsoftware is tasked with driving the execution and management of partner marketing programs. This involves leading a team in creating and implementing bi-annual campaign plans aimed at generating market awareness and engagement across the partner channels. The role includes navigating requests, deploying effective communication strategies, and analyzing metrics to track performance and revenue impact.

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What qualifications are required for the Senior Manager, Partner Marketing position at insightsoftware?

To qualify for the Senior Manager, Partner Marketing role at insightsoftware, candidates must have at least 5-7 years of experience in partner marketing, including 2-3 years of management. Preferred backgrounds include work in B2B software or SaaS environments, particularly in financial services. A Bachelor's degree in Marketing or Business and proficiency in CRM tools, such as Salesforce and Pardot, are also essential.

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How does the Senior Manager, Partner Marketing contribute to insightsoftware's growth?

The Senior Manager, Partner Marketing plays a vital role in insightsoftware's growth by leading initiatives that drive partner engagement and optimize marketing processes. By creating effective marketing campaigns and aligning with sales teams, the manager helps to enhance the partner experience and ultimately increase revenue for both the partners and insightsoftware.

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What skills are critical for success as a Senior Manager, Partner Marketing at insightsoftware?

Successful candidates for the Senior Manager, Partner Marketing position at insightsoftware should possess strong data acumen and communication skills. Additional critical skills include project management, the ability to lead cross-functional teams, and a knack for analyzing marketing performance to identify areas for improvement. A proactive, growth-oriented mindset is also essential for driving results.

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What is the team structure for the Senior Manager, Partner Marketing role at insightsoftware?

In the Senior Manager, Partner Marketing role at insightsoftware, you will lead a dedicated partner marketing team while collaborating closely with other departments such as partner sales and product leadership. This cross-functional engagement is vital for creating integrated marketing strategies and achieving business goals.

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Common Interview Questions for Senior Manager, Partner Marketing
Can you describe your experience with partner marketing in a B2B environment?

In your response, highlight specific projects you've led or contributed to within B2B partner marketing. Emphasize your strategic approach, how you analyzed market data to inform decisions, and any measurable outcomes you've achieved to showcase your impact.

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How do you measure the success of a partner marketing campaign?

When addressing this question, mention which key performance indicators (KPIs) you focus on, such as lead generation, engagement metrics, or revenue growth. Detail the analytical tools you employ and provide examples of how you've adapted strategies based on data insights.

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What strategies do you use to drive partner engagement?

Be prepared to discuss specific tactics you've implemented in your previous roles to foster partner relationships. This could include personalized outreach, co-branded marketing initiatives, or feedback mechanisms to ensure partners feel valued and understood.

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How do you prioritize projects when managing a partner marketing team?

Your answer should reflect your project management skills. Discuss how you evaluate project impact, align with stakeholder goals, and utilize a structured approach to prioritize tasks effectively to maintain team focus and drive results.

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Describe a challenging project you managed in partner marketing. How did you handle it?

Choose a specific project that posed significant challenges and demonstrate your problem-solving skills. Explain the situation, your approach to resolving issues, the team's role, and highlight the results achieved ultimately.

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What role does communication play in your partner marketing strategies?

Communication is essential in partner marketing. Discuss how you ensure clear and consistent messaging among internal teams and partners, as well as using feedback to inform and refine strategies to enhance outcomes.

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How do you stay updated on industry trends and partner marketing best practices?

Mention your favorite resources for staying informed, such as industry publications, webinars, or networking within professional groups. Share how you incorporate learnings into your strategies to maintain a competitive edge.

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What tools or software do you find most beneficial for partner marketing management?

Highlight specific CRM systems, analytics tools, or marketing automation software that you have used effectively in prior roles. Discuss how these tools helped in managing campaigns, tracking performance, and facilitating communication with partners.

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How do you approach cross-functional collaboration in your marketing efforts?

Emphasize the importance of building relationships and obtaining buy-in from various departments. Share tactics you've employed in the past to foster collaboration and achieve marketing goals collectively.

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What are your long-term goals as a Senior Manager, Partner Marketing?

When discussing your long-term objectives, consider including a mix of personal development and strategic goals for the role. Be clear about your vision for the partner marketing function and how you intend to measure success over time.

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Full-time, remote
DATE POSTED
December 15, 2024

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