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Senior Manager, Product and Member Marketing

About Chief:

Chief is the private network executive women rely on to maximize their impact. Founded in 2019, Chief helps members raise their leadership game through access to a vetted executive community and valuable insights. Today, Chief’s network represents more than 10,000 companies. Seventy-seven percent of Fortune 100 companies have an executive in Chief, and nearly 40% of Chief Members are in their company’s C-Suite. Chief has been recognized as one of TIME’s 100 Most Influential Companies and one of Fast Company’s Most Innovative Companies.

Chief is a mission-driven, Series B stage start-up backed by CapitalG, General Catalyst, Inspired Capital, Primary Ventures and other top-tier investors who believe in our commitment to maximizing the impact of today’s women executives. . We have members across the United States, with clubhouse locations in NYC, LA, Chicago, San Francisco, and Washington, DC.

We believe the diversity of our team and community makes us exponentially more impactful.

Knowing that our people are the most important driver of our success, we focus on building teams where diverse voices, identities, perspectives, and experiences are represented and celebrated. Read more about our commitment to diversity, equity, and inclusion here: https://chief.com/commitment-to-dei 

The Chief member experience spans digital and in-person connection. Our members build  meaningful connections, engage in compelling discussions, and view our unique content through our digital platform.

What You’ll Do: 

Product Marketing

  • Own the successful launch and ongoing promotion of new products and features across the Chief product portfolio through designing impactful strategies, action plans, and impeccable execution

  • Craft compelling value propositions and messaging for products and features, considering audience needs, market landscape, and other strategic factors 

  • Develop and execute go-to-market launch strategies, collaborating closely with Product, Membership Sales, Marketing, Creative and other cross-functional teams 

  • Build deep product & member knowledge leveraging both quantitative and qualitative insights to inform go-to-market strategies and A/B testing to optimize communications and experiences

  • Manage complex projects, develop processes to achieve scale, and drive alignment with stakeholders

Member Marketing

  • Evolve Chief’s Member Marketing strategy, developing member campaigns that support emerging needs and business transformation for the organization, while also driving member engagement, awareness, and participation rate

  • Oversee company-wide strategic communications calendar– setting the overall timeline for member-facing communications from cross-functional teams such as Product, Brand, Partnerships, Social Impact, Programming and more

  • Leverage data and insights to determine the effectiveness of ongoing member campaigns and  newsletters to drive conversion

  • Collaborate with Marketing Operations and Member Experience to optimize lifecycle marketing 

  • Partner with senior leadership in PR, Brand, Sales, and Member Experience to ensure all member-facing collateral and communications are consistent with internal brand and voice

  • Oversee member marketing budget, efficiently allocating funds toward items and events that drive member loyalty and retention.


What You’ve Done and Enjoy Doing:

  • Deep empathy for the customer (member) experience and member journey mapping 

  • Product or launch marketing experience, including campaign strategy/development, messaging, segmentation, and A/B testing

  • Ability to quickly connect features and benefits with user needs and translate into value props and impactful campaigns and collateral with strong calls-to-action 

  • Strong analytical skills, leveraging data-driven hypothesis to develop strategy, business impact, and ongoing KPI measurement and achievement

  • Ability to balance short-term gains with long-term impact and prioritize a roadmap

  • Proven track record in building collaborative partnerships across multi-disciplinary teams, including product management, design, insights, sales, and brand marketing

  • Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organization

  • Highly organized self-starter, with experience of working on multiple projects simultaneously in a fast-paced multifaceted environment

  • Strong team management skills with direct and indirect reports and fostering a high-performing team culture

  • Fundamental knowledge/understanding of a marketing automation tools such as Braze; track record of success leveraging those tools to create successful, multi-channel, and multi-touch campaigns

Why You'll Want to Work Here:

  • Competitive salary and equity

  • Flexible vacation policy and 4.5 day work week

  • 20 weeks of paid gender neutral parental leave

  • Our team operates as a remote workforce, offering the flexibility to work from anywhere, with the option to collaborate in person at our office located in the Flatiron district

  • Full medical, dental, and vision packages, 401(k)

  • Opportunity to work for a startup focused on driving real change for women in business

  • Opportunity to create and attend inspiring experiences and events with leaders of the industry

  • Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers

  • Lifestyle and Learning Stipends available

While we’re committed to remaining compliant and adhering to mandates, for us, pay transparency is more than a consideration of what’s lawful and unlawful but rather, an opportunity to disclose what’s required, and what we think is a fair and equitable compensation framework.

At Chief, we want to hire, develop, and retain the best talent, making Chief a top destination to accelerate your career. Our compensation framework is a key part of our vision, and we continually revisit and invest in our philosophy and framework to ensure we remain competitive and relevant, on a quest to achieve our vision.

The pay transparency mandates, as well as our own policies and practices, are a means of narrowing the gender pay gap and fostering an engaged and positive working environment that builds trust, on our mission to change the face of leadership.

The base salary for this role is: $160,000

Chief participates in the E-Verify Program in certain locations, as required by law.

https://assets.chief.com/careers/e-verify.pdf

https://assets.chief.com/careers/right-to-work-poster.pdf

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CEO of CHIEF
CHIEF CEO photo
Margaret Johnson
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Average salary estimate

$160000 / YEARLY (est.)
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$160000K
$160000K

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What You Should Know About Senior Manager, Product and Member Marketing, CHIEF

Join Chief, a groundbreaking network empowering women executives, as our Senior Manager of Product and Member Marketing! At Chief, we're passionate about maximizing the impact of women leaders through exclusive access to a dynamic community of peers and insightful resources. In this pivotal role, you'll oversee the launch and promotion of our innovative products, crafting compelling messaging that resonates with our members' needs. Your creativity will shine as you develop go-to-market strategies that not only drive engagement but also elevate our brand within the ever-evolving landscape of women in leadership. Collaborating with cross-functional teams, you'll leverage qualitative and quantitative insights to build strong member marketing campaigns and ensure all member communications are on point and reflective of our brand. At Chief, we prioritize diversity and believe in the power of a varied team, so your unique perspective will help amplify the voices of women across various industries. You'll manage projects from conception to execution, keeping a keen focus on member engagement and satisfaction. Your analytical skills will guide our marketing efforts, and your track record in product marketing will pave the way for effective lifecycle strategies. If you're ready to foster vibrant member connections and lead impactful initiatives that support women at all levels, come thrive with us at Chief!

Frequently Asked Questions (FAQs) for Senior Manager, Product and Member Marketing Role at CHIEF
What are the responsibilities of the Senior Manager, Product and Member Marketing at Chief?

The Senior Manager, Product and Member Marketing at Chief is responsible for overseeing product launches, crafting messaging, developing go-to-market strategies, and evolving member marketing campaigns. This involves collaborating with various teams, leveraging data insights for decision-making, and managing complex projects while ensuring alignment with stakeholder goals.

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What qualifications do I need for the Senior Manager, Product and Member Marketing position at Chief?

To qualify for the Senior Manager, Product and Member Marketing at Chief, candidates should have a strong background in product marketing, excellent analytical skills, and experience in campaign strategy. Proven capabilities in developing impactful messaging, understanding customer journeys, and managing multi-disciplinary teams are also essential for success in this role.

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How does Chief support diversity and inclusion in the workplace for the Senior Manager role?

Chief is deeply committed to diversity, equity, and inclusion in its hiring practices and workplace culture. For the Senior Manager, Product and Member Marketing position, this means actively seeking candidates from diverse backgrounds and promoting an environment where various perspectives are respected and celebrated, ultimately contributing to the empowerment of women in leadership.

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What does the work culture look like for the Senior Manager, Product and Member Marketing at Chief?

At Chief, the work culture is supportive, collaborative, and dynamic. As the Senior Manager, you'll have the flexibility to work remotely while also having opportunities to engage in person with your team. The company promotes a healthy work-life balance and encourages innovative thinking, making it an enriching place for growth and development.

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What kind of growth opportunities exist for the Senior Manager, Product and Member Marketing at Chief?

The Senior Manager, Product and Member Marketing at Chief will find multiple avenues for professional growth, including mentorship programs, workshops, and engagement with industry leaders. Moreover, as a mission-driven startup, Chief prioritizes career acceleration for its employees, making it an ideal place for those looking to make a significant impact in their field.

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Common Interview Questions for Senior Manager, Product and Member Marketing
Can you describe your experience with product marketing in the context of member engagement as the Senior Manager at Chief?

To answer this question, share specific examples of how you've successfully developed and launched product marketing strategies that prioritize user engagement. Discuss how you analyzed member needs and how your strategies translated into improved engagement metrics.

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How would you approach creating a go-to-market strategy for a new product at Chief?

Focus on identifying the target audience first and share your methodology for conducting market research. Explain how you'd collaborate with various stakeholders to develop a comprehensive launch plan, setting clear goals and metrics for success.

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What strategies have you used to work cross-functionally in your previous roles?

Highlight your experience collaborating with teams such as sales, product management, and creative. Detail specific projects where you successfully coordinated multiple teams to achieve a common goal, emphasizing communication and alignment.

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How do you measure the effectiveness of member marketing campaigns?

Discuss the key performance indicators (KPIs) you typically track, such as conversion rates, engagement metrics, and member satisfaction scores. Explain how you use analytical tools to assess campaign performance and iterate on strategies for improvement.

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Describe a time when you had to influence stakeholders to gain buy-in for an important product initiative.

Provide a specific scenario where you effectively presented data and insights to stakeholders. Highlight your communication skills and how you tailored your message to address their concerns and priorities, ultimately gaining their support.

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How do you keep up with industry trends in product and member marketing?

Discuss the resources, such as blogs, journals, and networking events, that you utilize to stay informed. Emphasize the importance of continuous learning and how you apply new insights to your work at Chief.

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What tools or platforms have you used for marketing automation?

Mention specific tools like Braze or other marketing automation platforms you've utilized. Describe how you employed these tools to create successful campaigns and improve customer engagement through personalized messaging.

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Can you share an example of a successful product launch you managed?

Detail a specific product launch by describing the strategies you employed, challenges you overcame, and the metrics that demonstrated its success. Focus on your role and the lessons learned from the experience.

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How do you ensure your marketing messages resonate with diverse audiences?

Explain your process for understanding different audience segments. Share examples of how you’ve adapted messaging and marketing strategies to cater to the unique needs and preferences of varied demographic groups.

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Why do you want to work for Chief as the Senior Manager, Product and Member Marketing?

Articulate your passion for empowering women in leadership and your alignment with Chief's mission. Highlight what excites you about the role and how your skills and experiences make you an ideal fit for contributing to Chief's impact.

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Full-time, remote
DATE POSTED
December 10, 2024

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