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Regional Sales Manager, HIED (Northwest) - job 1 of 2

The Regional Sales Manager, Award is responsible for creating new sales pipeline, managing new sales pipeline, and closing new sales pipeline, in the territory for which they are responsible for the Parchment Award Account Based suite of products to US-based postsecondary institutions with more than 2,000 serviceable learners. The individual is responsible for driving net-new client adoption as well as cross-selling new products into our existing network. The audiences for Parchment Award Account Based suite of products include - University Registrar Offices, VPs of Enrollment, Student Success Leaders, and Provosts. We are looking for a dynamic, entrepreneurial mindset to represent Parchment from a home office that is within the territories for which we are hiring. 


The Regional Sales Manager, Award will ideally meet or exceed sales objectives in the assigned territory by promoting and selling the Parchment product solutions through professional sales techniques and long-term customer relationships. This position will require an individual who has a proven record in new client acquisitions. Please note, this person will need to be based in Washington, Oregon, Idaho or Montana.


Responsibilities:

  • Schedule five (5) “1st new meetings” per week.
  • Deliver five (5) “1st new meetings” per week.
  • Schedule and hold a weekly meeting with a corresponding Sales Development Representative (SDR) to plan and execute territory strategy for pipeline creation.
  • Generating $25,000-$40,000 in new sales opportunities each week, depending on territory assignment. 
  • Maintain all Current Quarter Opportunities with accurate contacts, close dates, and Firm Future Commitments (FFCs).
  • Make incremental progress to successfully attaining annual quota by year end.
  • Manage a fully ramped annual sales quota of $600,000 - $700,000 and a sales pipeline of $2M-4M.
  • Creating, Implementing, and Maintaining an quarterly territory plan
  • Executing a prospecting methodology as part of their regular routine
  • Managing an enterprise solution sale with a 6 to 12 month purchasing cycle and multiple buyers. Quarterbacking the sale through the entire sales process ending after the transition to a Customer Success Manager.
  • Continually learning about new products and improving selling skills. The Associate Regional Sales Manager, Pathways is required to attend training events throughout the year and expected to participate in self-paced tutorial learning when appropriate.
  • Providing regular reporting of pipeline and forecasts using Salesforce.
  • Keeping abreast of competition, competitive issues and products.
  • Attending and participating in sales meetings, product seminars, and trade shows.
  • Preparing written presentations, reports, and price quotations.
  • Conducting and managing contract negotiations.
  • Ability to upsell and sell additional products/services into existing clients.


Professional Qualifications and Experience:

  • Strong attention to detail
  • Excel at building and leveraging strong relationships
  • Excellent written and verbal communication skills
  • Bright, energetic professional with outstanding communication and interpersonal skills
  • Demonstrated ability to manage multiple tasks with shifting priorities and tight deadlines
  • Ability to work in an entrepreneurial environment
  • Self-driven and independent
  • Growth mindset
  • Well-versed in the following:
  • Google Suite of Tools (Gmail, Docs, Sheets, Slides) skills - Required
  • Salesforce Reporting and Usage - Required
  • Sandler, Tableau, CoPilot, Outreach, DemandBase, and Highspot - will train
  • Microsoft Suite of Tools (Word, Excel, PowerPoint) skills - will train
  • Develop and implement effective sales level campaigns/sequences using Sales Enablement Tools such as Outreach, Engagio, Salesforce and Highspot
  • Willingness to travel 40% a year


Desired Education and Experience:

  • Bachelor’s degree preferred
  • 3+ years of sales experience, preferably within a EdTech SaaS company
  • Familiarity with Sandler Sales Methodology Training skills a plus


Get in on all the awesome at Instructure:

  • 401k with company match
  • HSA program, vision, voluntary life, and AD&D 
  • Tuition reimbursement
  • Lifestyle Spending Account
  • Paid time off, 11 paid holidays, and flexible work schedules 
  • Motivosity - employee recognition program


$90,000 - $95,000 a year

This role will include a commission target of 90-95k bringing the OTE to a range of 180-190k per year.


We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.


At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.


All Instructure employees are required to successfully pass a background check upon being hired.

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Average salary estimate

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$90000K
$95000K

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What You Should Know About Regional Sales Manager, HIED (Northwest), Instructure

Join Instructure as a Regional Sales Manager, HIED (Northwest), and embark on an exciting journey to drive meaningful change in the education technology space! This remote opportunity allows you to make a significant impact by engaging with colleges and universities across Washington, Oregon, Idaho, or Montana. You'll be at the forefront of selling Parchment's Award Account Based suite of products, helping educational institutions enhance their enrollment processes. Your primary responsibility will be to create, manage, and close a robust sales pipeline, focusing on institutions with over 2,000 learners. With a strong entrepreneurial mindset, you will establish relationships with key decision-makers like university registrars and enrollment VPs to champion our solutions. We’re looking for a dynamic go-getter who can expertly navigate a 6 to 12-month sales cycle while continuously developing their skills in a fast-paced environment. At Instructure, we offer competitive compensation, including an OTE range of $180,000-$190,000, alongside excellent benefits such as tuition reimbursement, a wellness program, and flexible work arrangements. If you are ready to leverage your sales expertise in a collaborative and growth-driven atmosphere, we want to hear from you!

Frequently Asked Questions (FAQs) for Regional Sales Manager, HIED (Northwest) Role at Instructure
What are the primary responsibilities of a Regional Sales Manager, HIED at Instructure?

The Regional Sales Manager, HIED at Instructure is responsible for generating new sales opportunities, managing pipelines, and driving client adoption of the Parchment Award Account Based suite of products. This includes scheduling meetings with decision-makers, executing territory strategies in collaboration with Sales Development Representatives, and managing an annual sales quota and pipeline effectively.

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What qualifications are required for the Regional Sales Manager, HIED position at Instructure?

Instructure seeks candidates with at least 3 years of sales experience, preferably in an EdTech SaaS environment. A bachelor's degree is preferred, along with proficiency in Google Suite and Salesforce. Strong communication skills, attention to detail, and the ability to thrive in an entrepreneurial setting are essential for success in this role.

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What kind of sales techniques should a Regional Sales Manager, HIED at Instructure use?

As a Regional Sales Manager, HIED at Instructure, you should utilize professional sales techniques focusing on relationship building and consultative selling. Executing effective sales campaigns, leveraging sales enablement tools, and managing a solution sale through a lengthy purchasing cycle are crucial skills that will help in successfully achieving sales targets.

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What is the sales target for the Regional Sales Manager, HIED position at Instructure?

The Regional Sales Manager, HIED at Instructure will manage a fully ramped annual sales quota of $600,000 - $700,000, accompanied by a sales pipeline of $2M - $4M. Generating weekly sales opportunities in the range of $25,000 - $40,000 depending on territory assignment is also a crucial component of the job.

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How does Instructure support the growth and development of a Regional Sales Manager, HIED?

Instructure is dedicated to the growth of its employees, providing comprehensive training events throughout the year, opportunities for self-paced learning, and a collaborative work environment that encourages continuous development of sales skills and product knowledge.

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Common Interview Questions for Regional Sales Manager, HIED (Northwest)
Can you describe your experience with pipeline management as a Regional Sales Manager?

When answering this question, highlight specific tools you've used for pipeline management, such as Salesforce. Share examples of how you tracked sales opportunities, maintained accurate forecasting, and how your organization skills helped you achieve sales goals.

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How do you approach relationship-building with university stakeholders?

Discuss your strategies for building rapport with university decision-makers, emphasizing the importance of understanding their needs and priorities. Offer examples of how your relationship-building skills have led to successful client partnerships and sales outcomes.

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What strategies do you employ to overcome objections during the sales process?

Share techniques you’ve used to address objections effectively. Mention actively listening to concerns, validating them, and offering tailored solutions that highlight the benefits of your product in overcoming specific objections.

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Describe a time when you successfully managed a complex sales cycle?

Prepare to narrate a detailed story of a complex sale you managed, including the steps you took, the challenges faced, and how you navigated the process to close the deal successfully. Highlight your negotiation skills and persistence.

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What tools or methodologies do you use to track sales performance?

Discuss the sales tools and methodologies with which you are familiar, such as Salesforce and the Sandler Sales Methodology. Explain how you use these tools to analyze your performance, set goals, and make data-driven decisions.

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How do you manage your time when handling multiple clients and priorities?

Illustrate your time management strategies, such as prioritizing tasks based on urgency and importance, using digital calendars for organization, and how effective communication helps manage expectations with clients during busy periods.

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What motivates you in a sales role?

This is a chance to share your passion for sales and how meeting targets, helping clients achieve their goals, and contributing to a dynamic team environment drives you to perform at your best. Connect this motivation with Parchment's mission and values.

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What are some challenges you expect to face as a Regional Sales Manager, HIED?

Anticipate potential challenges such as navigating the competitive landscape and adapting to the varying needs of different institutions. Discuss how your proactive approach and adaptability will help you meet these challenges successfully.

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How do you stay updated on industry trends and competitors?

Share your proactive strategies for staying informed, such as joining industry groups, participating in webinars, and utilizing online resources. Emphasize how this knowledge equips you to adjust sales strategies effectively.

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What can you bring to Instructure that sets you apart from other candidates?

Highlight your unique experiences, skills, or perspectives that align well with the role of Regional Sales Manager, HIED. Focus on your entrepreneurial mindset, sales accomplishments, and commitment to fostering long-term client relationships.

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Take Risks
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Our mission is to inspire everyone to learn together. We work toward this goal by focusing on openness, relationships, equality, ownership, and simplicity. These values apply across the board: to our software and services; our coworkers, customers...

135 jobs
MATCH
VIEW MATCH
BENEFITS & PERKS
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 4, 2025

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