Kinesso - Sr. Campaign Manager, Social

As a Senior Campaign Manager, Social at Kinesso, your key responsibilities include overseeing campaign setup and execution, managing creative calendars, providing insightful reports, and educating clients on best practices. You will also mentor junior colleagues, monitor performance against KPIs, and ensure the effective delivery of digital marketing campaigns to maximize client success.

To succeed as a Senior Campaign Manager, Social at Kinesso, you should ideally have a professional background in Marketing or Advertising and associate-level experience in digital media. A proven understanding of digital media channels, familiarity with media platforms like Google Ads and Facebook, and strong communication and organizational skills are essential.

At Kinesso, we place a strong emphasis on personal development. As a Senior Campaign Manager, Social, you will have access to formal training programs, including mental health and inclusion education. We also encourage participation in community-based employee groups, fostering a culture of growth and collaboration among our diverse team.

In the role of Senior Campaign Manager, Social at Kinesso, you will utilize a variety of tools including Google Ads, Bing, Facebook, and other major social media platforms. You will also leverage analytics and reporting tools to monitor campaign performance and provide actionable insights that enhance client strategies.

As a Senior Campaign Manager, Social at Kinesso, you can expect a comprehensive benefits package that includes generous paid time off, a flexible hybrid work model, and opportunities for personal development. Our commitment to employee well-being is evident through programs that foster a supportive workplace and promote work-life balance.

When answering this question, focus on specific examples of campaigns you've managed, detailing your role in planning, execution, and performance analysis. Highlight any particular strategies or tools you utilized that led to successful outcomes.

Emphasize your belief in fostering a collaborative environment that encourages learning and open communication. Share any specific methodologies or experiences that showcase your ability to mentor effectively and help elevate the skills of junior colleagues.

Discuss key performance indicators such as engagement rates, conversion rates, and return on investment (ROI). Illustrate your strategy for monitoring these metrics and adjusting campaigns based on performance data to optimize results.

Articulate your process for regular communication with clients to fully understand their goals. Talk about how you integrate these goals into campaign planning and execution, ensuring that all team members are on the same page.

Provide a summary of your familiarity with major platforms like Google Ads, Facebook, and Instagram. Mention specific projects where you've utilized these platforms effectively and how that knowledge influenced campaign success.

Share a specific example of a campaign that faced challenges, explaining the issues that arose and the steps you took to address them. Highlight the successful outcome and any lessons learned from the experience.

Emphasize your commitment to professional development, whether through attending industry conferences, following thought leaders, or engaging with online communities. Show a proactive approach to staying ahead of trends and emerging technologies.

Talk about your organizational skills and time management techniques. Explain how you assess urgency and importance while communicating with your team to ensure that all campaigns receive the attention they require.

Discuss your reliance on data-driven insights when making strategic campaign decisions. Provide examples of how you analyze data to inform optimizations and demonstrate progress toward client KPIs.

Convey your enthusiasm for Kinesso's innovative approach to digital marketing, its commitment to employee development, and how your values align with the company culture. Show that you’re genuinely excited about the opportunity to contribute to Kinesso's success.