Mid level Paid Media (Search & Social) Manager - job 1 of 2

As a Mid Level Paid Media (Search & Social) Manager at DEPT®, your primary responsibilities include managing and optimizing paid search and social media campaigns across various platforms. You will analyze performance metrics, create client roadmaps, lead strategy discussions, and develop monitoring techniques to achieve client goals. Additionally, you'll collaborate with your team, communicate with clients, and maintain a strong relationship with vendor representatives, ensuring project management on the accounts you own.

DEPT® requires candidates to have a minimum of four years of experience in paid search and social media management, particularly with Google and Meta Ads. Strong analytical skills, proficiency in Excel, and excellent communication abilities are crucial. Also, certifications in Google Ads and Meta Blueprint are advantageous. As a Mid Level Paid Media Manager, you should be highly motivated, entrepreneurial, and eager to learn and grow within the marketing landscape.

In the role of Mid Level Paid Media (Search & Social) Manager, you serve as the primary point of contact for clients, helping them achieve their marketing goals. By maintaining an advanced understanding of various paid media channels and driving account strategies tailored to client needs, you manage their budgets effectively, provide performance updates, and implement optimization techniques that align with their objectives, ensuring a seamless client experience.

Working as a Mid Level Paid Media (Search & Social) Manager at DEPT® means being part of an inclusive and innovative culture. With a focus on collaboration and autonomy, you'll work alongside talented individuals in an environment that values creativity and personal growth. The company promotes open communication, embraces diverse perspectives, and provides opportunities to contribute ideas and initiatives that foster a strong community and support sustainability.

DEPT® offers a competitive benefits package for their Mid Level Paid Media (Search & Social) Managers, including premium healthcare coverage for you and your family, reimbursed expenses for Wi-Fi and training, monthly grocery allowances through a prepaid card, and access to top-tier fitness memberships. Additionally, DEPT® supports a flexible vacation policy, ensuring you maintain a balance between work and personal life while promoting wellness and growth.

In answering this question, focus on specific campaigns you have managed using Google Ads and Meta advertising. Discuss the strategies you implemented, such as keyword research, ad creatives, targeting options, and performance metrics. Highlight your results, showcasing how your actions led to improved efficiency and growth for your clients.

Explain your approach to time management and organization. Discuss how you use project management tools or methodologies to keep track of deadlines and campaign performance. Emphasize the importance of communication with your clients to manage expectations while ensuring that you allocate time appropriately based on client goals and urgency.

Detail various optimization strategies such as A/B testing, audience segmentation, bid adjustments, and analyzing performance data. Explain how you set KPIs to track success and how you iterate strategies based on results. Be sure to mention how you collaborate with team members and clients to refine approaches continually.

Discuss your analytical process for diagnosing issues with underperforming campaigns. Highlight the importance of reviewing metrics, making data-driven decisions, and implementing corrective actions like budget reallocations or creative changes. Convey your commitment to transparent communication with clients and proactive solutions.

Select a standout campaign from your experience, detailing the objectives, the strategy you devised, and the results achieved. Highlight any innovations you introduced and how you tailored your approach to meet the client's needs. Be specific about metrics to showcase your effectiveness in driving success.

Share the various analytics and reporting tools you have experience with, such as Google Analytics, Meta Ads Manager, and Excel. Discuss how these tools help you monitor campaign performance, create comprehensive reports for clients, and derive insights to inform future strategies. Mention any particular features you find most useful.

Illustrate your commitment to continuous learning by mentioning reputable industry blogs, podcasts, or webinars you follow. Highlight how you incorporate new knowledge into your work and adapt strategies accordingly. Discuss any networking with peers or attending industry conferences to stay informed.

Explain your approach to developing strong client relationships through effective communication and transparency. Share your strategies for active listening and understanding their needs to foster trust. Be sure to mention the importance of regular updates and managing expectations to maintain positive dynamics.

Discuss strategies for effective budget management, such as aligning spend with campaign goals, conducting regular audits, and assessing ROI for various channels. Mention your experience with adjusting budgets based on performance metrics and how you communicate budgetary needs to clients.

Identify specific metrics you prioritize for measuring success, such as CPC, CTR, conversion rates, and ROI. Discuss how you set benchmarks based on client objectives and adjust strategies accordingly. Highlight the importance of qualitative metrics, including client satisfaction, alongside quantitative outcomes.