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CRM Lifecycle Manager

HoYoverse is a gaming company dedicated to immersive experiences. They seek a CRM Lifecycle Manager to lead CRM innovations and enhance marketing strategies.

Skills

  • CRM project management
  • Digital marketing strategy
  • User profiling and analysis
  • Pressure performance
  • Multicultural adaptability

Responsibilities

  • Develop a channel-user-scenario matching model
  • Create standardized processes for project management
  • Optimize in-house CRM system
  • Introduce industry trends and innovations
  • Conduct research on CRM performance and improvements
  • Support team development

Benefits

  • 100% employer-paid healthcare premiums
  • Generous paid time off
  • 401K / RRSP plan
  • Employer-paid life and disability insurance
  • Team-building activities
  • Flexible working hours
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$125000 / YEARLY (est.)
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$100000K
$150000K

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What You Should Know About CRM Lifecycle Manager, HoYoverse

As a CRM Lifecycle Manager at HoYoverse, you’ll play an essential role in shaping the user experience across our beloved games such as Genshin Impact and Honkai: Star Rail. We're all about creating engaging and immersive worlds for gamers while fostering a vibrant community. This position invites you to work closely with our project release operations and brand teams to create a channel-user-scenario matching model that aligns with our regional and global objectives. If you've got a knack for understanding user behavior data and making marketing precise, you're in the right place! Your creativity will shine as you develop standardized processes to streamline multiple projects and enhance our in-house CRM system's capabilities. We’re on the lookout for someone who's passionate about exploring industry trends, especially in innovative technologies like AI. With at least three years in large-scale CRM project management and a strong grasp of international markets, your expertise will help drive our success. Plus, your love for gaming and understanding of overseas markets fit perfectly within our mission at HoYoverse. With an attractive salary range and wonderful benefits - including healthcare premiums and generous paid time off - this is your chance to join a dynamic team committed to crafting unforgettable virtual experiences. Come be part of our journey to continuously push the boundaries of gaming!

Frequently Asked Questions (FAQs) for CRM Lifecycle Manager Role at HoYoverse
What are the responsibilities of a CRM Lifecycle Manager at HoYoverse?

As a CRM Lifecycle Manager at HoYoverse, your key responsibilities include developing a channel-user-scenario matching model, creating standardized processes for project management, and optimizing the in-house CRM system in collaboration with the tech team. You’ll be at the forefront of industry trends, utilizing AI and chatbots, and leading research on CRM innovations to elevate the performance of our department.

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What qualifications are needed for the CRM Lifecycle Manager position at HoYoverse?

To apply for the CRM Lifecycle Manager position at HoYoverse, candidates should have at least three years of experience in large-scale CRM project management or precision marketing, with a strong focus on international operations. Familiarity with digital marketing strategies, user profiling, and an innovative mindset are also crucial for success in this role.

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What can I expect in terms of salary as a CRM Lifecycle Manager at HoYoverse?

The salary range for a CRM Lifecycle Manager at HoYoverse is between $100,000 and $150,000 USD per year. Actual compensation may vary based on your location, experience, and skills, and the overall benefits package includes bonuses and additional perks.

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Is experience with HoYoverse games preferred for the CRM Lifecycle Manager role?

Yes, experience or familiarity with HoYoverse's games is preferred for the CRM Lifecycle Manager position. A passion for gaming and understanding overseas markets will greatly enhance your ability to connect with our audience and help align our marketing strategies effectively.

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What benefits do employees receive as part of the CRM Lifecycle Manager role at HoYoverse?

As a CRM Lifecycle Manager at HoYoverse, you can look forward to fantastic benefits, which include 100% employer-paid healthcare premiums for you and your dependents, generous paid time off, a 401K plan, life insurance, and opportunities for team-building activities. Plus, flexible working hours are part of the package!

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Common Interview Questions for CRM Lifecycle Manager
Can you describe your experience with CRM project management?

When answering questions about your CRM project management experience, focus on specific projects you've managed, highlighting your contributions to process optimization and successful campaign execution. Include measurable results that demonstrate your impact, such as increases in customer engagement or revenue.

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How do you handle data analysis and user profiling?

Discuss your methods for data analysis and user profiling by outlining the tools and techniques you use to segment user data and derive insights. Be specific about how you leverage this information to implement targeted marketing strategies that drive user retention.

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What creative strategies have you implemented in your previous roles?

When asked about creative strategies, share examples of innovative marketing campaigns or projects that you’ve developed. Explain the thought process behind these strategies, the challenges faced, and the outcomes achieved to showcase your ability to think outside the box.

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How do you keep up with industry trends and technologies related to CRM?

To showcase your commitment to staying current in the CRM field, mention the resources you follow, such as blogs, webinars, or industry conferences. Discuss specific trends you've adopted or proposed within your previous roles and how they benefited your team and the organization.

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Describe your experience with multicultural environments.

Talk about any previous work experience you've had in diverse teams or international roles. Highlight your communication strategies and how you’ve successfully navigated cultural differences to foster collaboration and effective teamwork.

Join Rise to see the full answer
What metrics do you consider most important in assessing CRM success?

Identify key performance indicators (KPIs) relevant to CRM success, such as customer lifetime value, retention rates, and engagement metrics. Explain how you track these metrics and the strategies you implement to improve them, demonstrating your results-oriented mindset.

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How would you approach creating standardized processes for CRM?

When addressing this question, outline your approach toward identifying existing processes, gathering team feedback, and developing simplified SOPs. Mention how you'll ensure these processes align with organizational goals, enhancing efficiency across project management.

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How do you prioritize tasks in a fast-paced environment?

Showcase your organizational skills by discussing tools and methods you use to prioritize tasks effectively, such as the Eisenhower matrix or task management software. Share an example where prioritization led to successful project outcomes.

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Can you give an example of a challenging project you managed?

Provide specific details about a challenging project, focusing on the objectives, obstacles faced, and your strategies for overcoming them. Highlight the lessons learned and how the experience has informed your approach to future projects.

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Why are you interested in working for HoYoverse?

Express your enthusiasm for HoYoverse's mission and how your personal passion for games aligns with the company's vision. Discuss specific games or projects that inspire you and how you would contribute positively as a CRM Lifecycle Manager.

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FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
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SALARY RANGE
$100,000/yr - $150,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 17, 2025

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