Senior Account Based Marketing Manager

Ironclad is the #1 contract lifecycle management platform for innovative companies.  Every company, in every country, in every industry runs on contracts, but managing these contracts slows companies down and costs them millions of dollars. L’Oréal, Staples, Mastercard, and other leading innovators use Ironclad to collaborate and negotiate on contracts, accelerate contracting while maintaining compliance, and turn contracts into critical carriers of operational business intelligence. It’s the only platform flexible enough to handle every type of contract workflow, whether a sales agreement, an HR agreement or a complex NDA. 

Ironclad is writing the narrative that shows how beautiful and functional contracting will change business. We’re a leader in the Forrester Wave for Contract Lifecycle Management. We have been recognized as a Fortune Great Place to Work for four consecutive years. Our innovation and work culture have been recognized by Glassdoor's Best Places to Work 2023, Forbes’ 50 Most Promising AI Companies, Wing Venture Capital's Enterprise Tech 30, and Gartner's Magic Quadrant. We work in a highly collaborative environment, and strive to foster a positive, inclusive culture.  We’re backed by leading investors like Accel, Y Combinator, Sequoia, and BOND. For more information, visit www.ironcladapp.com or follow us on LinkedIn and Twitter.

We are looking for an experienced Senior Account Based Marketing Manager to join our growth marketing team. You’ll own the strategy and execution of our ABM programs, helping us win our most strategic accounts. You’ll have the opportunity to build the program from the ground up and lay the foundation needed to help us continue to grow and expand in the enterprise. You’ll partner closely with our field marketing, sales, customer success, marketing ops, and brand teams to deliver highly tailored, personalized and impactful multi-channel programs that engage and convert key accounts.

What You Will Be Doing:

• Strategy development: Create a best-in-class account based marketing function that drives alignment across go-to-market to win and grow our top accounts. Deeply understand how to target, engage, and convert our enterprise buyers. Focus on 1:1, highly customized and targeted strategies that move prospects and customers through the funnel.

• Campaign execution: Plan, build, and manage 1:1 and 1:few programs for highly targeted account lists. Partner closely with the marketing team to create multi-channel programs - get creative and delight our audience.

• Measurement & Insights: Measure the effectiveness of ABM programs and consistently report out on progress and learnings, looking at metrics across top of funnel engagement, pipeline contribution, and revenue.

• Cross-functional collaboration: Become a trusted partner to Sales and deeply understand our GTM motions. Work closely with field marketing to align activities and partner across the marketing and operations teams to bring initiatives to life.

• ABM technology: Leverage and optimize our ABM tech stack (6sense, Mutiny, Postal, Actively etc.) to support overall marketing goals, partnering closely with Marketing Ops. Leverage ICP & intent signals to drive focus in the right areas.

Key Skills:

• 7+ years in marketing

• 5+ years of demonstrated ABM success

• Proven experience running 1:1 ABM programs to break into fortune 2000 companies

• Strong cross-channel expertise: Strong understanding of demand generation across multiple channels

• Strong program management skills: Plan, manage and partner with broader marketing team to deliver multi-channel campaigns

• Proficient with 6sense, Marketo and Salesforce

• Strong analytical skills: you take a data-driven approach to understanding what’s working and not working

• Effective communication and stakeholder management: You’re great at building cross functional relationships and you can present a compelling strategy to get buy-in
  
  Benefits:

• Health, dental, and vision insurance

• 401k

• Wellness reimbursement

• Take what you need vacation policy

• Generous parental leave for both primary and secondary caregivers

Base Salary Range: $135,000 - $165,000

The base salary range represents the minimum and maximum of the salary range for this position based at our San Francisco headquarters. The actual base salary offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our base salary is just one component of Ironclad’s competitive total rewards package, which also includes equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), competitive health and wellness benefits, and a commitment to career growth and development.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.