Job details

Digital Marketing Specialist

iyzico

iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.

Through iyzico Buyer Protection, consumers’ concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.

iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.

Responsibilities

Designing and executing data-driven digital marketing strategies that align with company objectives,
Configuring campaigns using the CRM tool, conducting email testing, and ensuring seamless project tracking,
Monitoring, analyzing, and reporting on customer segments, KPIs, and campaign performance
Developing segmentation strategies to enhance customer engagement and retention through targeted campaigns,
Designing customer journeys based on transactional and behavioral data, closely monitoring performance to enhance upselling, cross-selling, retention, and churn management outcomes,
Collaborating with cross-functional teams including data, product, and other marketing teams to ensure cohesive branding,
Staying updated with the latest trends and technologies in digital marketing to ensure competitive advantage.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field,
At least 3 years of experience in digital marketing or a similar role,
Proficiency in digital tools like Google Ads, Meta Business Suite, Google Analytics, Firebase, and Adjust
Ability to interpret marketing data, analyze campaign performance, and derive actionable insights,
Ability to collaborate effectively with cross-functional teams,
Strong organizational and time-management skills to manage multiple campaigns simultaneously,
Proven ability to meet deadlines in a fast-paced environment,
A growth mindset and a willingness to learn new tools and strategies,
Excellent written and verbal communication skills.

What We Offer

A culture of continuous development: conferences, and in-house events to stay up-to-date on current trends and technology. (Everyone’s encouraged to get on the stage and share expertise with teammates and the community)
Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
Freedom under responsibility is our common mindset. That’s how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
An iyzicoMate is assigned to help you with anything you may need on your onboarding
A detailed orientation program designed for you to fully grasp the iyzico culture
Meal & Internet Allowance
Transportation Allowance
A gift voucher to meet tech needs and ergonomic workspace at home
Macbook (and monitor if needed)
Employee support program: free psychological counseling, legal advice, financial advice etc.
Private health insurance
1-day birthday leave

Başvurunuzu göndererek, belgede ve eklerinde yer alan tüm bilgilerin, ayrıca hakkınızda diğer kaynaklardan elde edilecek bilgilerin (örneğin referans olarak gösterdiğiniz kişilerin vereceği bilgiler) iyzi Ödeme ve Elektronik Para Hizmetleri A.Ş. (kısaca “iyzico”) tarafından elde edilmesine, detaylı incelemeler yapılmasına, başvuruların sonuçlandırılması ve başvuru süreçlerinin iyileştirilmesi amaçlarıyla kullanılmasına, bu amaçlarla uyumlu makul bir süre boyunca saklanmasına ve iyzico çalışanları, danışmanları ve dış hizmet sağlayıcılarına aktarılmasına, ayrıca iş arayışınızla ilgilenebilecek diğer işverenlerin de aralarında bulunduğu 3. kişi ve kurumlarla paylaşılmasına rıza göstermektesiniz.

Yasal düzenlemelerde kişisel verileri işlenen ilgili kişilere sağlanan haklardan kişisel veri işleme süreçleri, veri işlemenin amaçları, verilerin aktarıldığı kişiler hakkında bilgi talep etme; verilerin düzeltilmesini, silinmesini ve yok edilmesini talep etme; kullanılan hakların üçüncü kişilere de bildirilmesini isteme; otomatik sistemlerle yapılan işlemeler sonucu ortaya çıkan olumsuz sonuçlara itiraz etme ve işleme sebebiyle uğranan zararların tazminini talep etme hakları sikayet@iyzico.com adresine e-posta gönderilerek, veya +90 216 599 01 00 numaralı telefonla iyzico’ya ulaşılarak kullanılabilir.

Average salary estimate

$60000 / YEARLY (est.)

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$50000K

$70000K

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What You Should Know About Digital Marketing Specialist, iyzico

Are you ready to take the next step in your career as a Digital Marketing Specialist at iyzico in vibrant Istanbul? At iyzico, we specialize in simplifying payment processes for businesses of all sizes, and we need a creative marketer like you to help us grow! In this role, you'll be diving deep into data-driven digital marketing strategies that align perfectly with our company goals. Your days will be filled with configuring campaigns via our CRM tool, conducting email testing, and monitoring campaign performance to ensure we connect effectively with our audience. Collaborating with cross-functional teams, you'll develop targeted campaigns while staying updated with the latest digital marketing trends. If you have at least 3 years of experience, are proficient in tools like Google Ads and Analytics, and have a knack for analyzing customer data to derive actionable insights, we want to hear from you! At iyzico, we provide a supportive environment with ongoing development opportunities, a flexible working model, and various benefits aimed at promoting your well-being. Let’s transform the e-commerce landscape together while enhancing customer engagement and retention. Join our innovative team and help us continue our mission of making online transactions safer and simpler for millions of consumers worldwide!

Frequently Asked Questions (FAQs) for Digital Marketing Specialist Role at iyzico

What responsibilities does the Digital Marketing Specialist at iyzico handle?

The Digital Marketing Specialist at iyzico is key in designing and executing data-driven digital marketing strategies. Responsibilities include configuring campaigns, conducting email tests, analyzing customer segments, and developing segmentation strategies. Furthermore, this role involves designing customer journeys and collaborating with various teams to ensure cohesive branding, crucial for enhancing customer engagement and retention.