Job details

Senior Marketing Manager

iyzico

iyzico was founded in 2013 to provide online payment services and artificial intelligence-based payment technologies to businesses of various sizes in the world of e-commerce. By making the complex payment processes simple through its easy and secure platform, iyzico had achieved significant successes through supporting thousands of businesses in digitalization and was acquired by the global payment systems giant PayU in 2019. With such a robust structure, iyzico is operating on the principle of democratizing financial services and making them accessible for everyone alongside the services it provides to businesses.

Through iyzico Buyer Protection, consumers’ concerns regarding shopping online are resolved and better experiences are enabled. Control is handed back to the consumers by 24/7 live support through the iyzico mobile app and convenience in cancellation/returns processes. To this date, more than 2 million consumers shopped online under the security provided by iyzico Buyer Protection and this number is increasing daily. Via pay with iyzico, which is a blended payment solution, millions of consumers who do not use banking can safely shop online under the belt of iyzico Buyer Protection.

iyzico continues to simplify online shopping for both consumers and sellers by the simple, accessible, and innovative technologies it developed.

We are looking for an experienced, strategic, and growth-oriented Senior Marketing Manager to lead our marketing team. This role is essential for driving customer acquisition, engagement, and retention across all digital channels. As Senior Marketing Manager, you will be responsible for creating and executing strategies that fuel business growth and position our products effectively in the market. This position will focus heavily on digital marketing, growth marketing, and product marketing.

Main Responsibilities

Develop and lead the business vision by aligning product roadmaps with strategic goals and providing actionable market insights
Define growth metrics and deliver regular performance reports
Develop and support strategies for customer acquisition, retention, upselling, and cross-selling
Design and manage customer acquisition, retention, and conversion campaigns to drive revenue growth
Conduct competitive analysis and market research to inform decision-making and support business growth
Implement operational processes to ensure business efficiency, including establishing accountability structures and tracking key performance metrics for customer engagement
Leverage customer insights through data analysis and market research to inform CRM strategies
Ensure the CRM system supports a seamless engagement funnel and business growth
Develop and implement comprehensive digital marketing strategies aligned with the company’s overall business objectives to drive customer acquisition and retention across multiple channels
Monitor, analyze, and report on the performance of all digital marketing activities
Lead the strategy and execution of SEO/SEM efforts to increase organic traffic and improve search engine rankings.
Guide the creation and dissemination of high-quality, relevant, and engaging content across all digital platforms
Organize promotional events and lead segmentation, campaign planning, and execution across various channels
Drive creative problem-solving and innovative approaches to business challenges
Collaborate with cross-functional teams to ensure a holistic approach to growth and alignment with strategic objectives.
Manage relationships with third-party agencies to support marketing and growth initiatives
Lead, mentor, and grow a high-performing marketing team across various functions

Requirements

University degree in Marketing, Business, or a related field
Marketing Professional with at least 12 years of experience especially in Growth, CRM, Campaign Management and Digital Marketing
Proven track record of developing and executing successful growth & digital strategies
Strong Business Acumen that thrives to create measurable business impact,
Passionate about customer acquisition and creation of a strong brand presence across multiple channel
Ability to thrive in a fast-paced and collaborative environment
Excellent verbal and written English language skills.
Strong communication, interpersonal and leadership skills

What We Offer

A culture of continuous development: conferences, and in-house events to stay up-to-date on current trends and technology. (Everyone’s encouraged to get on the stage and share expertise with teammates and the community)
Online Training Platform (Free access to Udemy, Harvard ManageMentor, Getabstract, etc.)
Freedom under responsibility is our common mindset. That’s how we designed our flexible working model called iyzico Homequarters. Our headquarter is in Altunizade.
An iyzicoMate is assigned to help you with anything you may need on your onboarding
A detailed orientation program designed for you to fully grasp the iyzico culture
Meal & Internet Allowance
Transportation Allowance
A gift voucher to meet tech needs and ergonomic workspace at home
Macbook (and monitor if needed)
Employee support program: free psychological counseling, legal advice, financial advice etc.
Private health insurance
1-day birthday leave

Başvurunuzu göndererek, belgede ve eklerinde yer alan tüm bilgilerin, ayrıca hakkınızda diğer kaynaklardan elde edilecek bilgilerin (örneğin referans olarak gösterdiğiniz kişilerin vereceği bilgiler) iyzi Ödeme ve Elektronik Para Hizmetleri A.Ş. (kısaca “iyzico”) tarafından elde edilmesine, detaylı incelemeler yapılmasına, başvuruların sonuçlandırılması ve başvuru süreçlerinin iyileştirilmesi amaçlarıyla kullanılmasına, bu amaçlarla uyumlu makul bir süre boyunca saklanmasına ve iyzico çalışanları, danışmanları ve dış hizmet sağlayıcılarına aktarılmasına, ayrıca iş arayışınızla ilgilenebilecek diğer işverenlerin de aralarında bulunduğu 3. kişi ve kurumlarla paylaşılmasına rıza göstermektesiniz.

Yasal düzenlemelerde kişisel verileri işlenen ilgili kişilere sağlanan haklardan kişisel veri işleme süreçleri, veri işlemenin amaçları, verilerin aktarıldığı kişiler hakkında bilgi talep etme; verilerin düzeltilmesini, silinmesini ve yok edilmesini talep etme; kullanılan hakların üçüncü kişilere de bildirilmesini isteme; otomatik sistemlerle yapılan işlemeler sonucu ortaya çıkan olumsuz sonuçlara itiraz etme ve işleme sebebiyle uğranan zararların tazminini talep etme hakları sikayet@iyzico.com adresine e-posta gönderilerek, veya +90 216 599 01 00 numaralı telefonla iyzico’ya ulaşılarak kullanılabilir.

Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Senior Marketing Manager, iyzico

Join iyzico as a Senior Marketing Manager in Istanbul, where your strategic mindset and flair for digital marketing can shine! In this key role, you will lead our marketing team, driving customer acquisition, engagement, and retention across various digital platforms. We're on a mission to democratize financial services and ensure online payment is seamless for everyone, and we need someone like you who can create and execute innovative strategies to fuel our growth. Your day-to-day will involve developing actionable market insights, defining growth metrics, and designing campaigns that resonate with our audience. You'll conduct market research, manage digital marketing strategies, and spearhead our SEO and SEM efforts to elevate our online presence. At iyzico, we believe in nurturing talent, so you'll also have the chance to mentor and grow a high-performing team while collaborating closely with various departments. With a flexible working model and an emphasis on professional development, this is a fantastic opportunity to contribute to a vibrant company that values innovation and community. If you're passionate about creating a strong brand presence and excited about leading us into the next digital frontier, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Senior Marketing Manager Role at iyzico

What are the main responsibilities of a Senior Marketing Manager at iyzico?

The Senior Marketing Manager at iyzico is responsible for leading the marketing team, driving customer acquisition, engagement, and retention through various digital channels. This includes developing market insights, defining growth metrics, and designing comprehensive campaigns that boost revenue growth. Additionally, the role involves conducting competitive analysis, implementing operational processes for efficiency, and overseeing all digital marketing strategies to ensure alignment with the company's business objectives.