Creative Copywriter

As a Creative Copywriter at Jobber, you will be responsible for enhancing our brand’s voice and producing authentic, human-centric copy. You will work on high-visibility projects, create data-driven A/B tests for marketing campaigns, and collaborate with various teams to ensure our messaging aligns with our customers' needs. You will also be involved in various copy formats, including web content, product positioning, and marketing emails.

To qualify for the Creative Copywriter position at Jobber, you should have a strong portfolio demonstrating your advertising copywriting skills. Experience in SaaS or tech companies is highly beneficial, along with a knack for strategic and conceptual thinking. Additionally, your ability to collaborate with cross-functional teams and convey the value of great copy will contribute to your success in this role.

Jobber is dedicated to the professional growth of its Creative Copywriters through a robust Talent Development function. This includes access to Development Coaches who will help you navigate your career path and set achievable goals. Moreover, Jobber provides continuous learning opportunities and encourages innovative thinking, ensuring that you can develop your skills as a writer and collaborator.

Jobber has been recognized as a Top Place to Work in Canada, which speaks volumes about our vibrant culture. We prioritize inclusivity, transparency, and collaboration, creating an empowering environment where your ideas are valued. Moreover, our commitment to employee wellbeing—including comprehensive health benefits and generous time-off policies—ensures that you can thrive both personally and professionally while contributing significantly to our mission.

In your role as a Creative Copywriter at Jobber, you'll engage in a variety of projects, ranging from website content and product positioning to marketing campaigns and video scripts. You'll be instrumental in creating compelling narratives that showcase our services and brand values, ensuring that every piece of copy you produce enhances the overall customer experience.

When crafting copy for different platforms, it's essential to consider the unique audience and style of each medium. I focus on adapting my tone and message to suit social media's engaging nature, the informative style needed for web content, or the persuasive elements required for ad copy. Researching the audience and testing different approaches helps me understand what resonates best.

Collaboration starts with open communication. I believe in aligning with other teams by clearly defining our objectives and expectations right from the beginning. I enjoy brainstorming sessions and appreciate constructive feedback because it often leads to better results. Staying flexible and willing to adjust my copy based on collaborative input is also key to success.

I have substantial experience with A/B testing, where I create two versions of copy that differ in one element, whether it’s the headline, call-to-action, or overall tone. By analyzing engagement metrics, I determine which version performs better. This data-driven insight allows me to refine my writing and create more effective marketing campaigns.

To ensure my writing aligns with a brand's voice, I first immerse myself in their existing content and guidelines. I identify key themes, tones, and phrases that capture the brand's personality. Regular feedback and using clear examples allow me to refine my writing further so it resonates with the intended audience while staying true to the brand.

Creating engaging web copy involves understanding the target audience's needs and pain points. I aim to write in a clear, concise style, utilizing impactful headers, bullet points, and visuals where applicable. Strong calls-to-action drive engagement, and I always keep SEO best practices in mind to ensure visibility and reach for the content.

I regularly read marketing and writing blogs, attend webinars, and participate in writing workshops to stay current with industry trends and techniques. Engaging with communities through social media platforms and networking events also helps me exchange ideas and gain insights from other professionals.

One challenging project involved rebranding a product line. It required extensive research to grasp the new target audience's preferences. I collaborated closely with the marketing team to align our vision and messages, which led to several brainstorming sessions. Ultimately, we crafted compelling copy that successfully resonated with our new audience and enhanced overall brand perception.

Storytelling is central to my writing. It creates an emotional connection, making the content more relatable and memorable. I always aim to incorporate elements that illustrate the benefits of a product or service through narratives, which helps engage the audience and prompt action.

I measure the success of my copy by analyzing performance metrics such as click-through rates, conversion rates, and engagement levels. By comparing the data against predefined goals, I gauge how well my copy meets the target audience's expectations and adjust my strategies for future projects accordingly.

My motivation to write comes from the impact it can have on a brand and its audience. Even under tight deadlines, I prioritize creating effective copy that conveys the brand message while maintaining quality. I thrive under pressure and use effective time management strategies to ensure I meet deadlines without compromising my writing standards.