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Director of Demand Generation - (Remote - US)

About Jobgether

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching.

One of our companies is currently looking for a Director of Demand Generation in the United States.

We are looking for a strategic and creative marketing leader to drive the next phase of B2B demand generation. As Director of Demand Generation, you will lead a high-performing team to design and execute multi-channel campaigns that fuel pipeline growth and revenue. This role requires a hands-on leader who can balance campaign strategy, execution, and cross-functional collaboration across sales, product, content, and partner marketing. You’ll be responsible for creating scalable programs that engage key personas and decision-makers, while continuously optimizing performance through data-driven insights.

Accountabilities:

  • Lead the development and execution of integrated demand generation strategies across channels such as email, paid media, social, events, and ABM.
  • Manage and mentor a team of marketers and BDRs, supporting both professional growth and performance.
  • Align closely with sales, product marketing, and content teams to create relevant, targeted campaigns for core personas.
  • Own pipeline metrics and continuously analyze campaign performance to drive decisions, optimize ROI, and meet revenue goals.
  • Collaborate with regional leaders to tailor campaigns to market needs, leveraging insights and testing frameworks.
  • Drive and manage co-marketing initiatives with strategic partners to expand reach and generate shared pipeline.
  • Oversee demand generation budget allocation and optimize investments based on performance data.

  • 5+ years of B2B digital marketing experience, with a strong background in SaaS and multi-channel campaigns.
  • 3+ years in a leadership role managing high-performing, cross-functional marketing teams.
  • Hands-on experience in enterprise-level demand generation, ABM strategies, and campaign execution.
  • Strong understanding of cybersecurity personas or experience in a cybersecurity-related environment.
  • Proficient in Salesforce, Marketo, and other marketing and sales tools such as ZoomInfo and Clari (preferred).
  • Proven ability to manage complex projects, prioritize across initiatives, and meet/exceed KPIs.
  • Excellent communication, collaboration, and analytical skills, with a passion for data-driven marketing.
  • Adaptable, proactive, and goal-oriented with a strong focus on execution and results.
  • Competitive salary and performance-based bonuses
  • Fully remote work flexibility
  • Career growth and mentorship opportunities
  • Collaborative, high-energy team environment
  • Access to industry-leading marketing tools and platforms
  • Paid time off and comprehensive health benefits
  • Opportunities to work with top-tier partners in the cybersecurity space

Jobgether Hiring Process Disclaimer


This job is posted on behalf of one of our partner companies. If you choose to apply, your application will go through our AI-powered 3-step screening process, where we automatically select the 5 best candidates.


Our AI thoroughly analyzes every line of your CV and LinkedIn profile to assess your fit for the role, evaluating each experience in detail. When needed, our team may also conduct a manual review to ensure only the most relevant candidates are considered.


Our process is fair, unbiased, and based solely on qualifications and relevance to the job. Only the best-matching candidates will be selected for the next round.


If you are among the top 5 candidates, you will be notified within 7 days.
If you do not receive feedback after 7 days, it means you were not selected. However, if you wish, we may consider your profile for other similar opportunities that better match your experience.


Thank you for your interest!

#LI-CL1

Average salary estimate

$140000 / YEARLY (est.)
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$120000K
$160000K

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What You Should Know About Director of Demand Generation - (Remote - US), Jobgether

Jobgether is on the lookout for a talented Director of Demand Generation to join one of our partner companies, and guess what? This role is fully remote! As the Director of Demand Generation, you'll be the driving force behind innovative B2B marketing strategies. Your hands-on leadership will empower a dynamic team to roll out multi-channel campaigns that aren't just creative but also data-driven, delivering real results. Imagine developing integrated strategies across email, paid media, social, and events while simultaneously mentoring a team of passionate marketers and business development representatives. Your keen analytical skills will come into play as you assess campaign performance to maximize ROI and meet revenue targets. Collaboration is key in this position, as you'll work closely with sales and product marketing teams to develop campaigns tailored to core audience personas. If you have over 5 years of experience in B2B digital marketing, particularly in SaaS and have a solid grip on demand generation in a cybersecurity context, you're already on the right track. Not only that, you will be equipped with top-notch marketing tools and a supportive environment to enhance your professional growth. Get ready to make a significant impact and drive strategic initiatives that resonate with our clients and partners!

Frequently Asked Questions (FAQs) for Director of Demand Generation - (Remote - US) Role at Jobgether
What are the core responsibilities of the Director of Demand Generation at Jobgether?

The Director of Demand Generation at Jobgether is responsible for developing and executing integrated marketing strategies that span multiple channels such as email, social media, and events. This role also involves leading a team, collaborating with sales and content teams, analyzing campaign performance to improve ROI, and managing budgets to optimize demand generation activities.

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What qualifications are needed for the Director of Demand Generation role at Jobgether?

Candidates for the Director of Demand Generation role at Jobgether should have a minimum of 5 years of B2B digital marketing experience, especially in SaaS environments. Leadership experience managing cross-functional teams for at least 3 years is essential, along with expertise in demand generation and familiarity with tools such as Salesforce and Marketo.

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How does Jobgether define success for the Director of Demand Generation position?

Success for the Director of Demand Generation at Jobgether is defined by the ability to drive pipeline growth and meet revenue goals through effective multi-channel campaigns. Additionally, the role requires optimizing marketing strategies based on performance metrics and ensuring alignment with sales and product teams.

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What tools and methodologies does Jobgether utilize for demand generation?

At Jobgether, the Director of Demand Generation will utilize leading marketing tools like Salesforce, Marketo, ZoomInfo, and Clari to create effective campaigns. The role stresses a data-driven approach, exploring methodologies like account-based marketing (ABM) to engage key decision-makers in relevant industries.

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What opportunities for career growth can the Director of Demand Generation expect at Jobgether?

The Director of Demand Generation at Jobgether will have access to numerous career growth opportunities, including mentorship programs, exposure to industry-leading marketing technologies, and the chance to collaborate with top-tier partners in the cybersecurity space, enhancing professional development.

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Common Interview Questions for Director of Demand Generation - (Remote - US)
Can you describe a successful demand generation campaign you've led?

Talk about the strategic objectives you established, how you tailored your campaigns to specific personas, and the metrics you used to measure success. Highlight the results in terms of conversion rates or revenue growth to showcase your impact.

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How do you prioritize initiatives as a Director of Demand Generation?

Explain the frameworks or tools you use for prioritizing work, emphasizing your ability to balance urgent requests with long-term strategies. Showcase your analytical skills in evaluating performance data and aligning priorities with organizational goals.

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What role does collaboration play in your approach to demand generation?

Describe your collaborative strategies with sales, content, and product teams, emphasizing effective communication and joint goal setting. Highlight specific examples where cross-functional collaboration led to campaign success.

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How do you stay updated with the latest trends in digital marketing?

Mention your commitment to continuous learning through industry blogs, webinars, conferences, and networking. Elaborate on how you seek knowledge to apply innovative tactics in your demand generation strategies.

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What experience do you have with marketing automation tools?

Discuss your hands-on experience with tools like Salesforce and Marketo, illustrating how you've utilized functionality to streamline campaigns, nurture leads, and analyze performance.

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Can you provide an example of an account-based marketing (ABM) strategy you've implemented?

Share specific steps you took to identify key accounts, engage decision-makers, and tailor campaigns to meet their needs. Highlight measurable outcomes to support the effectiveness of the ABM approach.

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What metrics do you consider most important for measuring demand generation success?

Outline key performance indicators such as conversion rates, lead quality, ROI, and overall revenue contribution. Emphasize the importance of setting measurable objectives linked to strategic goals.

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How do you approach budget allocation for demand generation activities?

Discuss your strategies for assessing the performance of various campaigns to inform budget allocations. Explain how you aim to invest in high-return initiatives while maintaining flexibility to adapt to new opportunities.

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What challenges have you faced in demand generation, and how did you overcome them?

Reflect on specific challenges such as market changes, resource limits, or campaign performance issues. Describe your problem-solving strategies and the positive outcomes resulting from your interventions.

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Why do you want to work as a Director of Demand Generation at Jobgether?

Articulate your excitement about the role, Jobgether’s innovative approach, and the opportunity to lead and influence significant marketing strategies within a collaborative environment focused on results.

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Jobgether has the ambition to disrupt the recruitment industry as we know it by simplifying it and making it more accurate 🎯 Jobgether platform connects candidates and companies based on: - Skills -... Values - Ambition - Personality The candidat...

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DATE POSTED
April 18, 2025

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