Senior User Acquisition Manager

To excel as a Senior User Acquisition Manager at Joyteractive, candidates should possess at least 3 years of experience in UA within the gaming industry. Key skills include familiarity with video networks, analytical capabilities with an emphasis on ad campaign strategies, and a strong understanding of the performance indicators in user acquisition. Proactivity and a solid grasp of procurement strategies will also significantly enhance your candidacy.

In the position of Senior User Acquisition Manager at Joyteractive, your primary responsibilities will involve operational management of user acquisition campaigns, conducting funnel calculations, and ensuring technical setups with partners. You will also be tasked with developing motivated traffic directions, analyzing advertising campaign effectiveness, and communicating with new offerwall networks for potential collaborations.

Yes, at Joyteractive, remote work is fully supported! As a Senior User Acquisition Manager, you can enjoy the flexibility of working from home while contributing to our exciting projects in the mobile gaming industry. We value work-life balance, which is why our policies are designed to accommodate you.

Joyteractive fosters a vibrant and creative company culture where innovation and collaboration thrive. As a Senior User Acquisition Manager, you’ll work alongside talented professionals who share your passion for mobile gaming. The environment encourages proactivity, idea sharing, and personal growth, making it an exciting place to take your career to the next level.

As a Senior User Acquisition Manager at Joyteractive, you will engage with projects that revolve around our popular puzzle games, most notably Cryptogram: Word Brain Puzzle. You'll handle diverse aspects of user acquisition strategies that directly impact these projects, focusing on maximizing user engagement and driving campaign success.

While there’s no strict educational requirement for the Senior User Acquisition Manager position at Joyteractive, a background in marketing, business, or a related field would be beneficial. More importantly, hands-on experience in user acquisition within the gaming sector takes precedence, showcasing your capability to lead in this role.

Joyteractive offers a competitive benefits package for Senior User Acquisition Managers, including 18 business days of paid vacation, 8 personal days, flexible public holiday policies, and full compensation for sick leave. Additionally, you'll have an individual budget allocated for your training and growth, ensuring you thrive professionally.

In answering this question, focus on detailing your specific roles, responsibilities, and accomplishments in previous positions. Highlight campaign successes, metrics you improved, and technologies you used, showcasing how these experiences align with the responsibilities at Joyteractive.

For this query, discuss your analytic methods, tools you prefer (like Google Sheets or internal analytics dashboards), and specific metrics you monitor. Provide examples of how your analysis has led to actionable insights or improvements in past campaigns.

When answering this, outline the specific strategies you have employed in your previous roles to identify bottlenecks in acquisition funnels and how you’ve optimized these areas. Highlight successful results and what metrics improved following your interventions.

Here you should share your direct experiences with platforms like Mistplay, Tapjoy, or Scrambly. Mention any partnerships you've developed and the outcomes of those relationships, emphasizing your understanding of how these networks can drive engagement and retention.

In your response, detail one significant campaign, covering the initial strategy, execution, monitoring, and final results. Emphasize metrics that demonstrate success, like user engagement rates, conversion rates, or ROI.

Discuss key performance indicators such as CAC (Customer Acquisition Cost), LTV (Lifetime Value), and DAU (Daily Active Users). Explain their significance and how you leverage them to make data-driven decisions in user acquisition strategies.

Mention tools and software you have effectively used in the past for analytics, such as Google Analytics, App Analytics platforms, or specific UA dashboards. Explain how these tools have informed your strategies and decisions.

Articulate your methods for staying informed, whether through industry publications, webinars, events, or forums. Illustrate your proactive approach to continuously learning and adapting to industry shifts and emerging technologies.

Here, explain how you have utilized A/B testing to drive campaign decisions. Provide examples of what you tested, the results of these tests, and how they influenced subsequent strategies.

When approaching this question, highlight current trends affecting user acquisition such as increased competition or privacy regulations. Discuss how you think these challenges can be navigated and how your skills are suited to tackle them.