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Content Marketing Manager Job at Kantar in Clifton

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere. Kantar’s Profiles division is home to the world’s largest audience network.With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.Job DetailsWe’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.Kantar’s Profiles division is the global leader in online surveys for data-driven business decisions. We enable meaningful conversations with the people who matter most to brands, with speed and at scale, through our flexible research solutions and extensive network of global consumers. Acting as the extension of insights teams, we deliver dependable consumer answers from people everywhere, helping organisations grow their brand with confidence.Why this job is importantThe Content Marketing Manager plays a pivotal role in developing and executing our content marketing strategies. This individual will be responsible for leading our global thought leadership efforts and ensuring the quality and consistency of all written materials produced by the marketing team. In this role, you will leverage your strong communication, project management and data skills, as well as stellar creativity, to drive awareness and demand of our solutions and connect more effectively with our audience.What you’ll be doingThought leadership: Support the planning and execute the development of global thought leadership, coordinating internal and external teams to maintain project timelines. Collaborate with research directors to create and execute global research to support data-lead reports.Content creation: Collaborate with other members of marketing to create, source, edit and proofread content for demand gen activity, including blogs, ads, email nurtures, eBooks, white papers, presentations, etc.Digital content: Manage the global content calendar. Upload new content to the website and optimize existing pages to improve the audience experience and conversion rates. Manage SEO efforts, including keyword research and page optimizations for organic rankings.Social media: Oversee the global Profiles social media calendar, creating a consistent and engaging schedule of content. Support and execute LinkedIn live events. The skills & experience needed as Content Marketing ManagerProven experience in creating, editing and proofreading in a corporate B2B role.Exceptional attention to detail and a strong command of the English language.Excellent communication and interpersonal skills.Ability to work under tight deadlines and manage multiple projects simultaneously.Familiarity with content management systems and digital publishing tools.Experience with market research, SEO principles and digital marketing is a plus.What’s in it for youAt Kantar, we believe in providing our employees with a supportive and inclusive environment where they can thrive.Competitive salary and benefits package.Opportunity to work with a global leader in data, insights, and consulting.Access to professional development and career growth opportunities.Flexible working arrangements to support work-life balance.Please note: We are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.Benefits:We provide a comprehensive, highly competitive benefits package, includingMedical plans with comprehensive, affordable coverage for a range of health servicesHealth Savings Account/FSADental, Vision and benefits to cover unique healthcare needsWellness Program401k with matchingTuition Reimbursement, Commuter benefitsUnlimited PTOThe salary range for this role in USA (remote working) is $80,000 – $105,000. Your final base salary will be settled based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Kantar Profiles DivisionUnleash your potential at Kantar's Profiles division, home to the world’s largest audience network.Join our expert team in survey design, sampling methodologies, and data science, we leverage cutting-edge technology to provide our clients with seamless access to real people and unparalleled insights.Backed by industry-leading anti-fraud technology, our Profiles Audience Network comprises over 170 million individuals, in more than 100 markets worldwide. Our clients include many of the world’s leading brands, who trust us to collect reliable insights.Be part of a team that shapes the future of panel market research and drives results for brands everywhere!Some key facts:Our team is made up of 600 people globally.We are present in 27 countries.Profiles currently holds a 10% share in the $3b panel industry but we have ambition, a robust 3-year business plan and the financial backing of our private equity owners (Bain Capital) to grow to be the #1 player in this sector.We provide an ideal environment for professional growth, offering:A ‘start-up’ atmosphere in which you can make a big impact and get credit for it.The chance to learn all aspects of the business and influence the decision-making process.The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.Why join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.#LI-DNP #LI-DNICountryUnited States of AmericaWhy join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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What You Should Know About Content Marketing Manager Job at Kantar in Clifton, Kantar

At Kantar in Clifton, we're on the lookout for a dynamic Content Marketing Manager to join our leading data, insights, and consulting team. Here at Kantar, we shape the brands of tomorrow by deepening our understanding of people everywhere. You’ll be at the forefront of our thought leadership efforts, developing and executing innovative content marketing strategies that connect with our global audience. Your role will involve collaborating with research directors to create insightful, data-driven reports and managing the global content calendar to ensure a consistent flow of engaging materials. With proven expertise in creating and editing content, you will oversee various projects, from blog posts to social media campaigns, making a real impact. Your skills in SEO, project management, and exceptional communication will shine as you optimize our digital presence and demand generation activities. If you’re passionate about leveraging creativity to drive brand awareness, this is the perfect opportunity for you to contribute to the future of market research while growing your career with a global leader. At Kantar, we prioritize a supportive workplace, offering competitive salaries, benefits, and development opportunities to help our team thrive, all while maintaining a flexible work-life balance. Join us in transforming insights into impactful actions and be part of a committed team driving results for brands worldwide.

Frequently Asked Questions (FAQs) for Content Marketing Manager Job at Kantar in Clifton Role at Kantar
What are the main responsibilities of a Content Marketing Manager at Kantar?

As a Content Marketing Manager at Kantar, your primary responsibilities include developing and executing content marketing strategies, leading global thought leadership efforts, overseeing content creation for various marketing activities, managing the global content calendar, and optimizing digital content for better audience engagement. You'll collaborate closely with internal teams, ensuring all marketing materials maintain a high quality and consistency.

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What qualifications do I need to apply for the Content Marketing Manager position at Kantar?

To be considered for the Content Marketing Manager role at Kantar, candidates should possess proven experience in creating and editing content in a corporate B2B role. Exceptional attention to detail, excellent communication skills, and familiarity with content management systems and SEO principles are also essential. Additional experience with digital marketing and market research will be beneficial.

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What does Kantar offer to employees in the Content Marketing Manager role?

Kantar provides a comprehensive benefits package for the Content Marketing Manager role, including competitive salaries, health plans, wellness programs, unlimited PTO, and professional development opportunities. Employees enjoy a supportive environment that promotes career growth while balancing work and personal life.

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How does Kantar ensure quality and consistency in its marketing content?

Kantar maintains quality and consistency of marketing content through the oversight of the Content Marketing Manager, who collaborates with various teams to create, edit, and proofread all written materials. By implementing structured processes and adhering to deadlines, we ensure all produced content aligns with our brand message and engages our target audience effectively.

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What technologies and tools are used by the Content Marketing Manager at Kantar?

The Content Marketing Manager at Kantar utilizes a range of content management systems, digital publishing tools, and SEO analytics platforms. These technologies streamline content creation, enhance digital presence, and maintain effective communication across teams, allowing for impactful marketing strategies and insightful decision-making.

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Common Interview Questions for Content Marketing Manager Job at Kantar in Clifton
Can you describe your content marketing experience related to B2B?

When answering this question, highlight specific projects or campaigns you've worked on within a B2B framework. Discuss your approach to creating audience-focused content, as well as how you measured and optimized its effectiveness. Show your understanding of the nuances in B2B marketing compared to B2C.

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What strategies do you employ to optimize content for SEO?

Explain your process for conducting keyword research, optimizing on-page elements like titles and meta descriptions, and creating high-quality, engaging content. Mention any tools you use for tracking performance and how you adjust your strategy based on analytics.

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How do you manage multiple projects and deadlines effectively?

Discuss your project management skills, emphasizing techniques like prioritization and utilizing project management tools. Provide an example of a time when you successfully managed tight deadlines while delivering high-quality content.

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What role does data play in your content marketing strategy?

Share how you leverage data to inform your content strategy, including audience insights and performance metrics. Discuss specific examples where data influenced your content creation or marketing decisions.

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Can you provide an example of a successful thought leadership campaign you've led?

Describe the campaign's objectives, your role in its execution, and the outcome. Highlight the importance of team collaboration, research integration, and how you engaged the audience effectively.

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What techniques do you use to engage audiences on social media?

Discuss strategies you've employed, such as creating shareable content, utilizing visuals, and fostering community engagement through interaction. Mention any tools you've used to manage social media calendars and analytics tracking.

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How do you ensure quality control in content creation?

Explain your proofreading and editing process, as well as how you provide constructive feedback to team members. Demonstrate your commitment to maintaining high-quality standards across all content outputs.

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What challenges have you faced in content marketing, and how did you overcome them?

Reflect on a specific challenge, such as adapting to changing audience needs or aligning content with business goals. Discuss the steps you took to address the issue and what you learned from the experience.

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How do you approach collaboration with different internal teams?

Illustrate your ability to work cross-functionally by discussing how you communicate and collaborate with various departments, such as sales and product development. Mention your strategies for aligning marketing goals with overall business objectives.

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Why do you want to work at Kantar as a Content Marketing Manager?

Express your enthusiasm for Kantar's mission and values, particularly regarding data-driven insights and their impact on brands. Discuss how your skills and experience align with the company's goals, and how you can contribute to their success.

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Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

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December 12, 2024

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