Senior Segment Marketing Lead, Enterprise

About 1Password:

We all have important information we need to manage, and protecting it should be easy. Over 150,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.

We are seeking a growth-oriented revenue marketing leader to develop and drive our enterprise segment marketing strategy and programs. In this role, you will work closely with sales, product, and marketing teams to develop and execute marketing programs to achieve growth objectives and engage target enterprise accounts throughout their buyer journey. You are a seasoned marketing leader with a strong understanding of levers to raise awareness, engage and educate high value target persona in senior security and IT decision-maker roles. You will apply your campaign design experience to commission the content your team needs and develop the optimal mix of digital, ABM, email, event programs to get your job done. Your ultimate measure of success will be lead and pipeline generation in ICP enterprise accounts.

This is a remote opportunity within Canada and the US.

• Experience: 10+ years of B2B marketing experience, with a strong emphasis on Enterprise-specific marketing in the technology, cybersecurity or SaaS industry. 
• Enterprise Market Expertise: Deep understanding of enterprise buyer personas, particularly within IT, Security, or similar domains. Experience with ABM and a deep understanding of the enterprise sales cycle and nuances.
• Campaign Development: Proven track record of owning, designing and executing integrated marketing campaigns that drive pipeline and revenue growth within enterprise markets.
• Cross-Functional Collaboration: Experience working closely with sales, product, and marketing teams, with a demonstrated ability to communicate and influence across departments.
• Data-Driven Decision-Making: Advanced ability to analyze data to measure success and refine strategies for improved results.
• Excellent Communication Skills: Strong writing, presentation, and interpersonal skills, with the ability to convey complex ideas to a range of audiences.
• Growth Mindset: A proactive, innovative approach to marketing, with a desire to continuously learn and adapt to evolving market trends.

• Develop the Enterprise Segment Marketing Strategy: Establish the campaign strategy, objectives, and key results for the Enterprise segment. You will be responsible for provoking Enterprise demand, and driving awareness, engagement, and pipeline through targeted marketing programs. 
• GTM Partnership: Work hand-in-hand with the VP of Enterprise Sales to align marketing strategies with sales priorities, refine targeting and account surround tactics for high-impact accounts, and ensure marketing efforts are directly contributing to pipeline growth and revenue objectives within the enterprise segment. 
• Campaign Development and Execution: Lead the creation of integrated marketing campaigns that address the unique needs and pain points of Enterprise customers. Working with Solutions and Content Marketing, develop a structured buyer journey framework that addresses each stage of the sales funnel, from awareness to consideration to decision. Utilize a blend of marketing channels, including digital, ABM, email, events, and high-value content, to create campaigns that engage, educate, and drive conversion among enterprise prospects.
• Field & Partner Events: Activate CISO-focused and high-value, high impactful in-person experiences as a key tactic for engaging Enterprise customers. Develop a strategy for targeting and driving Enterprise CISO participation that capitalizes on 1Password hosted events. 
• Messaging Consistency: You will be accountable for ensuring consistent messaging is used across all channels to reinforce our value proposition to Enterprise customers. 

• Impactful Work: Shape our enterprise marketing approach and help expand our presence within key markets.
• Collaborative Team: Work in a dynamic, cross-functional team environment where new ideas are encouraged and valued.
• Professional Growth: Opportunity to grow with a leading company and make an impact in a pivotal segment of our business.

USA-based roles only: The Annual base salary for this role is between $150,000 USD and $202,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The Annual base salary for this role is between $132,000 CAD and $178,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

What we offer:

We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:

Health and wellbeing

> 👶 Maternity and parental leave top-up programs

> 👟 Wellness spending account

> 🏝 Generous PTO policy 

> 💖 Company-wide wellness days off scheduled throughout the year 

> 🧠 Wellness Coach membership

> 🩺 Comprehensive health coverage

 Growth and future 

> 📈 Employee stock option program for all full-time employees 

> 💸 Retirement matching program

> 💡 Training budget, 1Password University access, and learning sessions 

> 🔑 Free 1Password account (and friends and family discount!) 

Flexibility and community

> 🤝 Paid volunteer days 

> 🌎 Employee-led DEIB programs and ERGs and ECGs

> 🏠 Fully remote environment

> 🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

1Password uses an automated employment decision tool as a part of the recruitment process. See the latest bias audit information. A reasonable accommodation, reasonable alternative selection process, appeal or to exercise your right to opt-out of AADM may be requested by emailing nextbit@agilebits.com with subject "AI accommodation request". For additional information see our Candidate Privacy Notice.