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Kantar is hiring: Content Marketing Manager in Newark

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere. Kantar’s Profiles division is home to the world’s largest audience network.With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.Job DetailsWe’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.Kantar’s Profiles division is the global leader in online surveys for data-driven business decisions. We enable meaningful conversations with the people who matter most to brands, with speed and at scale, through our flexible research solutions and extensive network of global consumers. Acting as the extension of insights teams, we deliver dependable consumer answers from people everywhere, helping organisations grow their brand with confidence.Why this job is importantThe Content Marketing Manager plays a pivotal role in developing and executing our content marketing strategies. This individual will be responsible for leading our global thought leadership efforts and ensuring the quality and consistency of all written materials produced by the marketing team. In this role, you will leverage your strong communication, project management and data skills, as well as stellar creativity, to drive awareness and demand of our solutions and connect more effectively with our audience.What you’ll be doingThought leadership: Support the planning and execute the development of global thought leadership, coordinating internal and external teams to maintain project timelines. Collaborate with research directors to create and execute global research to support data-lead reports.Content creation: Collaborate with other members of marketing to create, source, edit and proofread content for demand gen activity, including blogs, ads, email nurtures, eBooks, white papers, presentations, etc.Digital content: Manage the global content calendar. Upload new content to the website and optimize existing pages to improve the audience experience and conversion rates. Manage SEO efforts, including keyword research and page optimizations for organic rankings.Social media: Oversee the global Profiles social media calendar, creating a consistent and engaging schedule of content. Support and execute LinkedIn live events. The skills & experience needed as Content Marketing ManagerProven experience in creating, editing and proofreading in a corporate B2B role.Exceptional attention to detail and a strong command of the English language.Excellent communication and interpersonal skills.Ability to work under tight deadlines and manage multiple projects simultaneously.Familiarity with content management systems and digital publishing tools.Experience with market research, SEO principles and digital marketing is a plus.What’s in it for youAt Kantar, we believe in providing our employees with a supportive and inclusive environment where they can thrive.Competitive salary and benefits package.Opportunity to work with a global leader in data, insights, and consulting.Access to professional development and career growth opportunities.Flexible working arrangements to support work-life balance.Please note: We are not able to offer visa sponsorship or assist with relocation support for this role. Please ensure you have the right to work in the country where this role is located before applying.Benefits:We provide a comprehensive, highly competitive benefits package, includingMedical plans with comprehensive, affordable coverage for a range of health servicesHealth Savings Account/FSADental, Vision and benefits to cover unique healthcare needsWellness Program401k with matchingTuition Reimbursement, Commuter benefitsUnlimited PTOThe salary range for this role in USA (remote working) is $80,000 – $105,000. Your final base salary will be settled based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Kantar Profiles DivisionUnleash your potential at Kantar's Profiles division, home to the world’s largest audience network.Join our expert team in survey design, sampling methodologies, and data science, we leverage cutting-edge technology to provide our clients with seamless access to real people and unparalleled insights.Backed by industry-leading anti-fraud technology, our Profiles Audience Network comprises over 170 million individuals, in more than 100 markets worldwide. Our clients include many of the world’s leading brands, who trust us to collect reliable insights.Be part of a team that shapes the future of panel market research and drives results for brands everywhere!Some key facts:Our team is made up of 600 people globally.We are present in 27 countries.Profiles currently holds a 10% share in the $3b panel industry but we have ambition, a robust 3-year business plan and the financial backing of our private equity owners (Bain Capital) to grow to be the #1 player in this sector.We provide an ideal environment for professional growth, offering:A ‘start-up’ atmosphere in which you can make a big impact and get credit for it.The chance to learn all aspects of the business and influence the decision-making process.The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.Why join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.#LI-DNP #LI-DNICountryUnited States of AmericaWhy join Kantar?We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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What You Should Know About Kantar is hiring: Content Marketing Manager in Newark, Kantar

Kantar is looking for a talented Content Marketing Manager to join our Newark team! If you're passionate about crafting compelling content and driving meaningful conversations around data and insights, this is the perfect opportunity for you. In this role, you'll be pivotal in developing and executing innovative content marketing strategies that will elevate our global thought leadership. You're not just responsible for creating written materials; you’ll collaborate with our research directors to produce data-driven reports, ensuring that the quality and consistency of our communications meet the high standards we uphold at Kantar. Your creative flair paired with your sharp project management and data skills will help us amplify our solutions and resonate with our audience effectively. If managing a global content calendar and overseeing our compelling social media presence excites you, then you'll thrive in this dynamic role. At Kantar, we celebrate diverse perspectives, and we're looking forward to seeing how your unique vision will contribute to our mission of shaping brands by understanding people better. We provide a flexible and inclusive work environment where your professional growth is encouraged, and your ideas are valued. Join us at Kantar and be part of a team that is reshaping the future of data, insights, and marketing!

Frequently Asked Questions (FAQs) for Kantar is hiring: Content Marketing Manager in Newark Role at Kantar
What are the responsibilities of the Content Marketing Manager at Kantar?

The Content Marketing Manager at Kantar is responsible for leading global thought leadership initiatives, creating and proofreading various types of content for marketing activities, managing the global content calendar, and optimizing digital content for performance. This role is also crucial for managing SEO efforts and overseeing the social media content strategy.

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What qualifications are needed for the Content Marketing Manager position at Kantar?

To qualify for the Content Marketing Manager role at Kantar, candidates should have proven experience in a B2B marketing environment, a strong command of the English language, and exceptional attention to detail. Familiarity with digital publishing tools, content management systems, and SEO principles is also highly valued.

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How does Kantar support the career growth of its Content Marketing Manager?

Kantar is committed to providing professional development opportunities for employees, including training, networking, and access to mentorship from experienced leaders within the organization. This supportive atmosphere encourages employees to thrive and contribute meaningfully to the company's mission.

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What is the work environment like at Kantar for a Content Marketing Manager?

At Kantar, the work environment is inclusive and flexible, allowing for a healthy work-life balance. Employees are encouraged to share their ideas and collaborate with colleagues from different regions, fostering a culture of innovation and support.

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What benefits does Kantar offer to its Content Marketing Manager?

Kantar offers a competitive salary and comprehensive benefits package which includes health insurance options, a wellness program, 401k matching, unlimited PTO, and opportunities for tuition reimbursement, all designed to support employee well-being and professional growth.

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Common Interview Questions for Kantar is hiring: Content Marketing Manager in Newark
Can you describe your experience with content creation as a Content Marketing Manager?

Highlight your past experience in creating various forms of content, such as blogs, white papers, and social media materials. Discuss specific projects that showcase your ability to meet deadlines and collaborate with other team members.

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How do you approach thought leadership development?

Discuss your strategy for identifying industry trends and partnering with research teams to gather insights that can form the basis for thought leadership content. Mention how you maintain project timelines and ensure collaboration among stakeholders.

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What tools and platforms are you familiar with for managing content?

Be prepared to discuss your experience with content management systems, analytics tools, and SEO software that help optimize content. Mention specific tools you have used and how they have improved your workflow.

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How do you measure the success of content marketing efforts?

Explain your approach to establishing metrics for success, such as engagement rates, conversion rates, and organic search rankings. Discuss how you analyze these metrics to inform future content strategies.

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What strategies do you implement for optimizing digital content?

Share your experience with SEO best practices, keyword research, and how to ensure that the website content ranks highly in search engines. Provide examples of when you've made adjustments that led to improved performance.

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Can you give an example of a successful social media campaign you've managed?

Discuss a specific campaign, outlining your role, the objectives, and the outcomes. Highlight any metrics that indicate success, such as increased engagement or follower growth, and what you learned from the experience.

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How do you handle tight deadlines and multiple projects as a Content Marketing Manager?

Talk about your project management techniques, including prioritization, time management strategies, and collaboration tools that enable you to handle multiple responsibilities efficiently.

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What role does collaboration play in your content marketing strategy?

Explain the importance of working with various teams, such as research, design, and sales. Give examples of how collaboration has led to better content outcomes and alignment with business goals.

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How do you stay updated on industry trends in content marketing?

Mention the blogs, podcasts, industry reports, and professional groups you follow to remain informed about the latest trends and best practices in content marketing.

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Why do you want to work as a Content Marketing Manager at Kantar?

Share your passion for data-driven marketing, the alignment you see between your personal values and Kantar's mission, and how your background can contribute to the company's goals.

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Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

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Full-time, hybrid
DATE POSTED
December 14, 2024

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