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Web Marketing Intern - Summer 2025

Why We Stand Out

Seeking a new challenge where your professional and personal aspirations are not only possible but supported? Kaufman Rossin might be just the place for you!

As one of the top accounting firms in the country, our foundation is “people first”. In the words of James Kaufman, “we prioritize our people, their development, and their well-being. Our values are translated into action every day. People see that management is caring and has a priority in their well-being.”

Celebrated as the Best Place to Work in South Florida over a dozen times, Kaufman Rossin has grown to over 700 employees, with offices spanning the tri-county area, including sister entities Kaufman Rossin Wealth and Kaufman Rossin Alternative Investment Services.

Think you have what it takes?

An internship with Kaufman Rossin is an adventure more rewarding than the average internship! Of course, you’ll be integrating your coursework learning with hands-on knowledge and gaining additional credentials to round out your resume – that’s to be expected from any internship. What you may not expect is our culture! At Kaufman Rossin, we work in a people-first environment that nurtures creativity, rewards innovation, and encourages professional growth.

You’ll ask us a million questions.

You’ll meet the learning goals of each assignment and each term.

You’ll share your ideas, suggestions, and opinions with us.

You’ll have fun working with us, learning with us, and playing with us.

Kaufman Rossin is seeking a Web Marketing Intern to support our website manager in maintaining and enhancing our firm’s four websites during the summer term. As a Web Marketing Intern, you will gain hands-on experience in content management, SEO, and web analytics while working closely with the website manager. This is a great opportunity to learn about WordPress websites and develop technical and digital marketing skills while contributing to ongoing web projects. The intern will assist with a variety of tasks aimed at ensuring our web presence stays up-to-date, relevant, and user-friendly. 

 

How You’ll Contribute: 

 Website & Content: 

  • Update website content to ensure accuracy and relevancy (e.g., updating featured professionals on related webpages, building image galleries, etc.) 
  • Upload and format blog posts, articles, and other content 
  • Source and edit images as needed for web 
  • Log technical issues in shared project for website vendor review, with guidance from the website manager 
  • Assist with testing new website functionality as needed 

 

Competitive Research: 

  • Collaborate on competitive research projects, including building comparisons of various website designs, features and content ideas  
  • Monitor key competitive metrics, such as website traffic trends using tools like SEMrush 

 

SEO & Analytics: 

  • Perform keyword research and implement SEO best practices as needed  
  • Track website traffic and user behavior using Google Analytics or other tools  
  • Identify backlink opportunities, perform competitor backlink analysis as needed, and manage existing backlink inventory 
  • Assist with reports and basic analysis under website manager’s direction  

What You’ll Bring: 

  • Currently obtaining a degree in Marketing, PR, Advertising, Communications or a similar discipline 
  • Junior or Senior in college
  • 3.0 GPA or above 
  • Excellent oral and written communication skills 
  • Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides) 
  • Familiarity with WordPress CMS 
  • Basic understanding of SEO, SEM, and web analytics tools (Google Analytics, SEMRush, Google Search Console, Moz, Ahrefs, etc.) 
  • Ability to work both independently and as part of a team in a fast-paced environment 
  • Strong attention to detail, time management and organizational skills 
  • Creative thinker with the ability to brainstorm and contribute fresh ideas 
  • Desire to help others and the organization succeed 
  • 20 - 40 hours/week

 

How You’ll Stand Out: 

  • Double major or additional training in one of the following areas: Computer Science, Web Development, Graphic Design, Psychology, Business 
  • Direct experience with SEO, SEM, web analytics and/or WordPress 
  • Familiarity with project management software such as Asana 
  • Prior internship within digital marketing or a related discipline 

We embrace authenticity. Kaufman Rossin is an equal opportunity employer. We are committed to creating a culture that reflects the diversity of our firm and clients. We encourage understanding, acceptance, and celebration among all people. That includes lifestyle, education, experience, race, ethnicity, age, religion, physical ability, sexual orientation, and gender identity. Differences make unique varieties.

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What You Should Know About Web Marketing Intern - Summer 2025, Kaufman Rossin

Kaufman Rossin is on the lookout for a dynamic Web Marketing Intern for Summer 2025! If you're eager to dive into the web marketing world, this is your chance to gain hands-on experience while contributing to the success of a top-tier accounting firm that puts people first. Here, you won’t just be another intern; you’ll become a vital member of our team, working closely alongside our website manager to keep our four websites fresh, relevant, and user-friendly. Your responsibilities will range from updating website content and uploading blog posts to assisting with competitive research and SEO efforts. Imagine crafting engaging content, testing new web features, and even delving into Google Analytics to track user behavior – all while gaining invaluable skills that will set you apart in the competitive marketing landscape. We believe in a supportive culture where creativity flourishes, and your ideas matter! If you're a current student majoring in Marketing, PR, or a related field, and you're ready to embrace an adventure filled with learning and fun, we can't wait to meet you. Join us at Kaufman Rossin and build not just your resume, but friendships and memories that will last long after your summer internship ends!

Frequently Asked Questions (FAQs) for Web Marketing Intern - Summer 2025 Role at Kaufman Rossin
What responsibilities does the Web Marketing Intern at Kaufman Rossin have?

As a Web Marketing Intern at Kaufman Rossin, you’ll be engaging in various tasks that contribute to maintaining our firm's website presence. Responsibilities include updating website content for accuracy and relevance, formatting blog posts, managing images, logging technical issues for vendor review, assisting with competitive research, and performing SEO-related tasks. This hands-on role is fantastic for anyone looking to develop practical skills in a supportive environment.

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What qualifications are needed for the Web Marketing Intern position at Kaufman Rossin?

Kaufman Rossin seeks a candidate who is currently pursuing a degree in Marketing, PR, Advertising, Communications, or a related field, with a GPA of 3.0 or above. Ideal applicants are juniors or seniors with strong communication skills, familiarity with WordPress CMS, and a foundational understanding of SEO and analytics tools. Additionally, being organized, detail-oriented, and a creative thinker will help you succeed in this role!

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How can the Web Marketing Intern at Kaufman Rossin develop their skills?

As a Web Marketing Intern at Kaufman Rossin, you’ll have the chance to enhance your technical and digital marketing skills through hands-on experience. You'll be involved in content management, participate in SEO tasks, conduct competitive analyses, and work with tools like Google Analytics. The supportive team environment fosters learning and growth, ensuring you walk away with valuable insights and expertise.

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What is the work schedule like for the Web Marketing Intern at Kaufman Rossin?

The Web Marketing Intern position at Kaufman Rossin offers a flexible schedule ranging from 20 to 40 hours per week during the summer. This allows you to gain experience while still balancing your educational commitments. The internship is designed to be immersive, giving you ample opportunity to learn and grow during your time with the team.

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What makes the internship at Kaufman Rossin unique?

Kaufman Rossin stands out due to its commitment to a people-first culture that nurtures creativity and professional growth. Unlike typical internships, you’ll have the opportunity to not only complete assignments but also actively contribute ideas and engage in a community that values learning and collaboration. This internship isn’t just work; it’s an adventure that supports both your professional and personal aspirations!

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Common Interview Questions for Web Marketing Intern - Summer 2025
What motivated you to apply for the Web Marketing Intern position with Kaufman Rossin?

When answering this question, explain your interest in digital marketing and how the people-first culture at Kaufman Rossin resonates with your career goals. Share your aspirations for learning and contributing to a supportive environment while gaining experience in web marketing.

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Can you describe a time when you successfully collaborated on a project?

Provide a specific example where you worked in a team, highlighting your communication and organizational skills. Emphasize your role in the project, the outcome, and what you learned from the collaborative experience.

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What skills do you bring that would be beneficial for the Web Marketing Intern role?

Discuss relevant skills such as strong communication, proficiency in Microsoft Office and Google Workspace, familiarity with WordPress, and understanding of SEO and web analytics. Be sure to relate your skills directly to the responsibilities of the role.

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How do you prioritize tasks in a fast-paced work environment?

Explain your approach to task management, possibly mentioning tools you use or methods like to-do lists or project management software. Provide an example of a situation where you effectively prioritized and managed your time.

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What interests you about SEO and digital marketing?

Share your enthusiasm for SEO and digital marketing by discussing what it entails and the impact it can have on business success. Connect your academic studies or past experiences to your interest in these fields.

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How do you stay updated with current digital marketing trends?

Discuss specific blogs, podcasts, or industry publications you follow for digital marketing insights. Mention any courses or webinars you've taken to refine your skills, showing your commitment to continuous learning.

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What do you believe are the key components of a successful website?

Talk about the importance of user experience, engaging content, fast loading times, and strong SEO practices. Demonstrate your understanding of how these components work together to create effective web presence.

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How would you handle technical issues with a website?

Outline how you would log the issue, communicate with the website manager, and potentially involve the vendor for resolution. Highlight the significance of troubleshooting and keeping lines of communication open.

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Can you describe your experience with WordPress or similar content management systems?

Share any practical experience you have with WordPress, including uploading content, formatting posts, or managing images. If you haven’t used WordPress, discuss related experiences with content management systems.

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What questions do you have for us about the Web Marketing Intern position?

Prepare thoughtful questions that show your interest in the role and the company culture. This could include inquiries about team dynamics, specific projects you might work on, or opportunities for learning and development during the internship.

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April 16, 2025

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