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Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect - job 1 of 3

Position Summary...What you'll do... Walmart Connect (WMC) looking for a seasoned B2B marketing leader to join our marketing team as Director of Marketing for Global Emerging Brands. Reporting to the Senior Director of Growth Marketing, this role will strategize and execute end-to-end marketing programs to increase awareness, adoption, and revenue among emerging brands and Walmart Marketplace sellers.Key Duties & Responsibilities: Develop and implement comprehensive marketing strategies and initiatives to drive growth and engagement for emerging brands on the Walmart Marketplace. Lead cross-functional teams to develop and execute multi-channel marketing campaigns, including digital, social media, email, events, and partnerships. Manage a team of talented marketers, providing coaching and development to ensure high performance and professional growth. Collaborate with sales, product, and analytics teams to measure and optimize the effectiveness of marketing programs and campaigns. Build and maintain strong relationships with internal and external stakeholders, including brand partners, agencies, and media outlets. Work with global marketing teams, helping these teams utilize WMC value propositions and existing collateral to fuel their local marketing channels. Oversee the creation of marketing materials, content, and presentations to support sales and business development efforts. Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI. Demonstrate ability and willingness to work with global teams outside of regular working hours. Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and innovation. Utilize a data-driven mindset to measure, track, and optimize marketing campaigns, ensuring they deliver the highest possible ROI. Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years 'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects.Highly seasoned and high-performing B2B Marketing leader with 10+ years of experience building and executing multi-channel go-to-market plans. Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. Proven experience in managing executive stakeholders and building strong cross-functional relationships at all levels of an organization. High degree of professional confidence and credibility with effective presence, strong written and verbal skills to present complex information in a clear and concise manner to a variety of audiences, including executive levels in the company. Experience working with cross-functional teams and external stakeholders. Excellent leadership, communication, and interpersonal skills. Proven ability to manage and motivate teams in a fast-paced, dynamic environment. Strong leadership abilities with a track record of managing and developing high-performing teams through periods of rapid growth and ambiguity. Demonstrated ability to think strategically and execute methodically. Strong analytical skills with the ability to translate data into actionable insights. Experience in managing large-scale marketing budgets and ensuring effective allocation of resources. Proven ability to work effectively in a global, matrixed organization. Familiarity with the latest marketing trends, technologies, and best practices. Strong data-driven mindset with experience in measuring, tracking, and optimizing marketing campaigns to ensure the highest ROI. Proficiency in marketing analytics tools and software, with the ability to interpret data and make informed strategic decisions. About Walmart Connect At Walmart, we enable the connection between supplier brands and retail shoppers at unprecedented scale. As primary stewards of our brand promise, "Save Money. Live Better," we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, high-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable - and we have Walmart's sales data to prove it. #WalmartConnect Benefits & Perks: Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. Equal Opportunity Employer Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people. Who We Are Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.comAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.For information about PTO, see https://one.walmart.com/notices .Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.For information about benefits and eligibility, see One.Walmart .Hoboken, New Jersey US-10279:The annual salary range for this position is $132,000.00-$264,000.00 San Bruno, California US-08848:The annual salary range for this position is $143,000.00-$286,000.00Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:- Stock Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years'experience in marketing or related field.1 year's supervisory experience or experience leading cross-functional projects. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Leading cross-functional projects, Marketing, SupervisoryMasters: Business Administration Primary Location... 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
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What You Should Know About Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect, Walmart

If you're a seasoned B2B marketing leader eager to take your career to the next level, Walmart Connect has an exciting opportunity for you as the Director of Marketing Planning and Strategy for Global Emerging Brands in Rahway, NJ. This pivotal role reports to the Senior Director of Growth Marketing, and you'll be at the forefront of strategizing and implementing comprehensive marketing initiatives that drive awareness, engagement, and revenue for emerging brands on the Walmart Marketplace. Picture yourself leading a team of passionate marketers and collaborating cross-functionally to craft multi-channel campaigns that leverage digital, social media, events, and partnerships. You won't just stop at execution; analyzing market trends and consumer insights will be part of your daily routine, allowing you to optimize marketing strategies based on real data. With your wealth of experience, you will build robust relationships with internal and external stakeholders to enhance branding impact while managing the marketing budget to maximize ROI. At Walmart Connect, we pride ourselves on being the bridge between retailer brands and millions of shoppers, offering an unparalleled environment for teamwork, diversity, and professional growth. Join us in our mission to empower customers to live better lives and thrive within one of the largest companies in the world. Your journey starts here!

Frequently Asked Questions (FAQs) for Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect Role at Walmart
What are the responsibilities of the Director, Marketing Planning and Strategy at Walmart Connect?

As the Director of Marketing Planning and Strategy at Walmart Connect, you'll lead the development and execution of marketing strategies for global emerging brands. This includes managing multi-channel campaigns, overseeing a team of marketers, collaborating with cross-functional departments, and analyzing performance metrics to enhance campaign effectiveness.

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What qualifications are required for the Director of Marketing at Walmart Connect?

Candidates for the Director of Marketing Planning and Strategy at Walmart Connect typically need a bachelor's degree in Business, Marketing, Communications, or a related field, along with significant experience in marketing—either a minimum of 4 years with a degree or 7 years without. Additionally, strong leadership skills and experience with cross-functional teams are crucial.

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How does Walmart Connect support the professional growth of the Director of Marketing?

Walmart Connect believes in nurturing talent and offers ample resources for professional development. As the Director of Marketing Planning and Strategy, you'll have access to mentorship, trainings, and opportunities to lead projects that enhance your leadership skills and marketing expertise.

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What type of marketing strategies will I work on as the Director of Marketing at Walmart Connect?

In the role of Director of Marketing Planning and Strategy at Walmart Connect, you'll engage in strategies across various channels, including digital advertising, social media, events, and partnerships. Your focus will be on boosting brand visibility and driving engagement and sales for emerging brands.

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What makes a successful Director of Marketing Planning and Strategy at Walmart Connect?

Success as the Director of Marketing Planning and Strategy at Walmart Connect hinges on being a strategic thinker with a data-driven approach. You should possess excellent interpersonal skills for building stakeholder relationships and a demonstrated ability to navigate complex marketing challenges in a fast-paced environment.

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Common Interview Questions for Director, Marketing Planning And Strategy, Global Emerging Brands - Walmart Connect
What experience do you have with multi-channel marketing campaigns?

When answering this question, share specific examples of successful campaigns you've managed. Focus on the objectives, strategies, your role, and the results achieved. Highlight your capacity to coordinate various channels effectively.

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How do you measure the success of a marketing campaign?

In your response, emphasize your understanding of KPIs relevant to marketing, such as ROI, customer engagement, and sales growth. Provide examples of how you've used analytics tools to evaluate performance and optimize future campaigns.

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Can you describe a challenging team leadership experience?

Discuss a scenario where you had to navigate team dynamics or conflict. Highlight your leadership skills in fostering collaboration and cohesion, along with the positive outcomes achieved through effective management.

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How do you stay updated with the latest marketing trends?

Talk about your commitment to professional development through attending webinars, networking, and consuming industry publications. Demonstrate your interest in continuously applying new knowledge in practical situations.

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What strategies would you implement to enhance brand awareness for Walmart's emerging brands?

Offer insights into your strategic thinking process. Discuss innovative ideas for leveraging digital marketing, partnerships, and customer engagement initiatives to elevate the visibility of emerging brands.

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Describe a successful marketing project you led and its impact.

Be prepared to share a detailed example of a project, including objectives, challenges faced, and how you overcame them. Highlight the measurable impact it had on the business or stakeholder engagement.

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How do you manage marketing budgets effectively?

Explain your approach to budget management, including prioritizing expenditures based on ROI evaluations and optimizing spend across various marketing channels to ensure maximum impact.

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What role does data play in your marketing strategy?

Express the importance of a data-driven mindset. Provide examples of how you’ve utilized data to inform decisions, optimize campaigns, and track market trends to enhance overall effectiveness.

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How would you collaborate with sales and product teams?

Discuss the significance of cross-functional collaboration and share specific examples of how you've worked with sales and product teams to align goals, increase synergies, and enhance marketing strategies.

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What approaches do you use for stakeholder management?

Describe your methods for building strong relationships with stakeholders, such as proactive communication, setting clear expectations, and ensuring alignment with organizational objectives to achieve shared goals.

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DATE POSTED
December 18, 2024

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