Retention Marketing Manager

As a Retention Marketing Manager at our company, you'll lead the charge in developing and managing retention programs. This includes running innovative email and SMS marketing campaigns, designing automation flows, and creating customer segments to enhance loyalty and drive growth. Collaborating across teams will ensure consistent messaging, while optimizing workflows will be part of your regular duties.

To apply for the Retention Marketing Manager position, you should have 3-5 years of experience in retention, lifecycle, CRM, or loyalty marketing, ideally in direct-to-consumer eCommerce. Expertise with Klaviyo is essential, while familiarity with tools like Yotpo or Wunderkind will set you apart. Strong analytical skills in customer segmentation and lifecycle metrics are also required.

Data is at the heart of the Retention Marketing Manager's role. You'll be analyzing key performance metrics weekly and monthly to identify improvement opportunities. Your ability to use customer segmentation and lifecycle data will help create data-driven campaigns that effectively increase customer loyalty and lifetime value (LTV).

In your role as Retention Marketing Manager, you will be working primarily with Klaviyo for email marketing, Wunderkind for SMS campaigns, and Yotpo for managing loyalty efforts. Being familiar with data visualization tools and A/B testing methodologies will also greatly benefit your work.

As a Retention Marketing Manager, you can expect a competitive benefits package that includes HMO coverage, group life insurance, virtual credit cards, paid leaves, and other exciting perks. We also offer supplemental pay types, such as a 13th-month salary and overtime pay, making this a great opportunity!

When answering, share specific examples of strategies you've successfully implemented, such as email marketing campaigns or loyalty programs. Highlight measurable outcomes like increased customer lifetime value (LTV) and engagement rates to showcase your impact.

Explain how you assess tasks based on their potential impact on customer loyalty and business objectives. Mention your organizational skills, ability to meet deadlines, and how you leverage data to determine which initiatives to tackle first.

Discuss your hands-on experience with tools like Klaviyo and how you’ve utilized them to create automated workflows or segment customers effectively. Share any relevant experiences with other platforms like Yotpo or Wunderkind, highlighting their significance in your strategies.

Describe the KPIs you track, such as customer engagement, conversion rates, and churn rates. Demonstrating an understanding of customer metrics and how you use them to refine strategies will show your expertise in retention marketing.

Share a specific A/B test you've conducted, detailing your hypothesis, the variations you tested, and the results. Explain how this test led to actionable insights that enhanced your retention efforts.

Discuss the segmentation strategies you employ, like RFM analysis, to target customers effectively. Highlight your ability to analyze data and create personalized campaigns based on customer behaviors and preferences.

Emphasize how you integrate creativity in designing campaigns while relying on data to validate your ideas. Providing examples of innovative approaches that resulted from data insights will effectively illustrate your balance.

Discuss how you work with other teams, like sales or customer support, to ensure a unified strategy and message. Highlighting successful collaborative projects showcases your ability to work cross-functionally.

Explain your approach to managing customer complaints, focusing on how you view them as opportunities to enhance the experience. Share an example of how feedback led to improvements in your campaigns.

Communicate your aspirations, such as advancing to a senior-level position or expanding your skill set in emerging marketing trends. Aligning your goals with the company's vision will demonstrate your commitment to growth.