Associate Director, Media Strategy

The Associate Director, Media Strategy at Known is responsible for leading media planning efforts for a major pharmaceutical client. This includes developing cross-channel media strategies, writing client briefs, managing client relationships, overseeing budget management, and ensuring alignment of the measurement framework with business objectives.

To qualify for the Associate Director, Media Strategy role at Known, candidates should have at least 6 years of client-facing media planning experience along with previous HCP agency experience. A strong understanding of pharmaceutical marketing and media consumption behavior is also required.

Known supports professional growth for Associates Directors in Media Strategy through a culture that encourages continuous learning, collaboration, and sharing insights. The company values the diverse backgrounds of its team and fosters an environment where employees are inspired to challenge themselves and develop new skills.

As an Associate Director, Media Strategy at Known, expect a hybrid work environment where flexibility is valued. You will be part of a dynamic team that consists of experienced creatives and data scientists, working together to create innovative media strategies in a supportive, collaborative setting.

Known provides its Associate Director, Media Strategy employees with a competitive compensation package that includes unlimited paid time off, a 401(k) with company matching, annual bonuses, and comprehensive medical plans, alongside other benefits designed to support work-life balance and overall well-being.

In your response, highlight your previous projects involving healthcare clients, the strategies you implemented, and the outcomes achieved. Stress the importance of understanding HCP dynamics and how you've effectively communicated insights to stakeholders.

Talk about your process for analyzing client objectives, audience insights, and market trends. Discuss how you integrate various media channels to ensure a cohesive message and optimize advertising spend based on data-driven insights.

Explain how you align your measurement framework with the client's business goals, defining KPIs and metrics for success. Highlight the importance of ongoing assessment and adjustments based on performance data.

Provide an example of a specific challenge, how it impacted the campaign, and the proactive steps you took to address it. Focus on your problem-solving skills and ability to adapt in fast-paced environments.

Discuss the importance of regular communication with clients to understand their goals and constraints. Share your approach to incorporating client feedback into media strategies to drive desired outcomes.

Emphasize the significance of leveraging data to inform your strategies, optimize campaign performance, and drive measurable results. Share specific examples of tools or techniques you use to gather and analyze data.

Talk about your strategies for building strong working relationships, including regular check-ins, team meetings, and fostering an open line of communication to ensure everyone is on the same page and working towards common objectives.

Highlight your experience overseeing campaign budgets, discussing how you track spending, allocate resources effectively, and make adjustments as necessary to maximize ROI without sacrificing quality.

Share how you collaborate with data scientists to translate complex analytics into actionable strategies. Discuss specific techniques you use to interpret data and apply it to optimize media placements.

Reflect on Known's innovative approach, culture, and commitment to excellence. Share what excites you about the opportunity to contribute to award-winning campaigns and work with a talented, diverse team.