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Digital Content Producer New

About TEGNATEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trustworthy journalism, engaging content, and tools that help people navigate their daily lives. Through customized marketing solutions, we help businesses grow and thrive. With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month across the web, mobile apps, streaming, and linear television. For more information, visit TEGNA.com.At KARE 11, the TEGNA-owned NBC affiliate in Minneapolis-St. Paul, MN, we're on a mission to revolutionize how we deliver news and engage with our audience. We're looking to hire a creative Digital Content Producer who's not just keeping up with the digital revolution, but leading it.You’ll be key to the growth of KARE 11+, our 24/7 streaming app for television, by creating compelling streaming programs that keep our viewers coming back for more. Your creativity will also flow through our website, mobile platforms, and social media channels, crafting stories that resonate and engage.We're looking for a digital Swiss Army knife. You'll handle video production, editing, and writing. Your news judgment should be sharp, your SEO skills on point, and your ability to decode digital metrics second to none. You'll be first to respond when news breaks, with live streams, push alerts, and posts across all platforms.If you have two years of experience as a video producer or journalist and can write content that's accurate and captivating, we want to hear from you. Bonus points if you're fluent in AP style and can navigate Google Trends, Google Analytics, and Taboola like a pro.Responsibilities• Create, write and edit long-form streaming video content for KARE 11+• Write and publish articles for KARE 11 digital platforms• Aggressively cover breaking news through live streaming, articles, push alerts and social media posts• Curate KARE 11 website and mobile app• Ensure quality, accuracy and balance in articles and social content• Monitor search and social trends and report findings to the newsroom• Use digital and social analytics to inform editorial decisions• Implement best practices across KARE 11 digital and social platforms• Perform additional tasks as assigned by digital team supervisorsRequirements• Two years of experience working as a video producer or journalist• Excellent video editing skills• Strong writing, copy editing, and proofreading skills• Knowledge of AP style and basic journalism principles and ethics• Sound news judgment and ability to work both autonomously and as a part of a team• Ability to prioritize and manage requests from various sources• Outstanding interpersonal, organizational, and time-management skills• Experience in digital metrics, particularly Google Trends, Google Analytics and Taboola• Ability to work a flexible schedule, including weekendsBenefitsTEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.EEO StatementTEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.comRecruiting Fraud AlertTo all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. If you are unsure if a message is from TEGNA, please email askhr@tegna.com.Privacy Notice for California ResidentsSMS Messaging Privacy Policy

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What You Should Know About Digital Content Producer New, TEGNA

KARE 11, part of the dynamic TEGNA Inc. family, is on the lookout for an enthusiastic Digital Content Producer in Minneapolis, MN. In this role, you won't just keep pace with the ever-evolving digital landscape; you'll be at the forefront of the transformation! As a Digital Content Producer, your creativity will bring KARE 11+ to life, our around-the-clock streaming app that connects us with our community. Imagine crafting engaging long-form video content, writing captivating articles, and sharing the latest news through live streams and social media. You’ll be the go-to person, using your sharp news judgment and exceptional video editing skills to make sure our content hits home with viewers. If you've got two years of experience in video production or journalism and have a knack for SEO and analyzing digital metrics, we want to hear from you! Mastering AP style and Google Trends will surely earn you extra points! Get ready to curate compelling content on our website and mobile platforms, react swiftly to breaking news, and collaborate with a talented team while enjoying the flexibility to embrace creativity in your work. Join us, and let’s engage and inform our audience together at KARE 11!

Frequently Asked Questions (FAQs) for Digital Content Producer New Role at TEGNA
What are the main responsibilities of a Digital Content Producer at KARE 11?

As a Digital Content Producer at KARE 11, your main responsibilities include creating, writing, and editing long-form streaming video content for KARE 11+, as well as writing and publishing articles across KARE 11's digital platforms. You'll also be heavily involved in live coverage of breaking news through various channels, ensuring that our audience stays informed and engaged. Additionally, continually curating content for our website and mobile app, monitoring trends in search and social analytics, and applying best practices in digital content creation are vital to your role.

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What experience is required for the Digital Content Producer position at TEGNA?

To be considered for the Digital Content Producer role at TEGNA, you will need at least two years of experience working as a video producer or journalist. This should include a strong background in video editing and an understanding of journalism principles and ethics, particularly familiarity with AP style. Proficiency in managing and analyzing digital metrics, such as Google Analytics and Google Trends, is also necessary for this position.

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How can a Digital Content Producer enhance viewer engagement at KARE 11?

A Digital Content Producer at KARE 11 can enhance viewer engagement by crafting compelling storytelling that resonates with the audience across multiple platforms, including video, social media, and articles. Utilizing digital analytics will help the producer understand audience preferences and tailor content accordingly. Furthermore, being quick to respond to breaking news with live updates and push alerts is essential for keeping the audience engaged in real-time.

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What skills are important for success as a Digital Content Producer at KARE 11?

Success as a Digital Content Producer at KARE 11 requires a blend of creative and technical skills. Strong writing, copy editing, and proofreading skills are crucial, alongside a solid grasp of video production and editing tools. Your ability to interpret and apply digital metrics from platforms like Google Trends and Google Analytics will also play a vital role in your editorial decision-making. Imparting effective teamwork skills while working under tight deadlines is equally important for coordinating with the newsroom and other digital teams.

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What are the benefits of working as a Digital Content Producer at TEGNA?

Working as a Digital Content Producer at TEGNA comes with an array of benefits aimed at supporting the well-being of employees and their families. Full and part-time employees have access to two medical plan options through Blue Cross Blue Shield, along with dental and eye care coverage. TEGNA's 401(k) program features company matching and full vesting from day one. Additionally, employees can enjoy various wellness programs, PTO, paid holidays, and free virtual healthcare services to promote a healthy work-life balance.

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Common Interview Questions for Digital Content Producer New
Can you describe your experience in video production?

When asked about your experience in video production, remember to highlight your specific roles and projects. Discuss the types of videos you've produced, tools and software you've used, and any innovative techniques you've employed. If you led or collaborated on a successful project, mention the results, such as increased engagement or viewer feedback.

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How do you handle breaking news situations?

In your response, outline your process for handling breaking news, including how you quickly gather information, assess the situation, and decide on the best method of communication. Highlight your ability to remain calm under pressure and your use of various platforms to disseminate information to your audience promptly.

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What strategies do you use to optimize digital content for SEO?

Discuss your strategies for optimizing digital content by mentioning key techniques such as keyword research, meta descriptions, alt tags for images, and compelling headlines. Provide an example of a past project where your SEO strategies helped boost search rankings or user engagement.

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How do you ensure the accuracy and balance of your content?

It's essential to discuss your research methods, how you verify information, and your approach to obtaining multiple viewpoints on a story to ensure balance. Mention any protocols you follow, such as citing sources or collaborating with editors to uphold journalistic standards.

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What tools do you use to analyze digital metrics?

In your answer, specify the tools you've used, such as Google Analytics and social media insights, to analyze user engagement and behavior. Explain how you use this data to inform your content strategy and make data-driven decisions.

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Can you describe a time when you had to adapt content for different platforms?

Provide a specific example that showcases your flexibility and creativity. Discuss how you modified content to fit the unique audience and format of each platform, whether it’s for social media, a website, or a video stream. Highlight the impact of your adaptations on audience engagement.

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How do you prioritize tasks during a busy news day?

Explain your approach to prioritizing tasks by discussing techniques you use, such as listing urgent tasks, collaborating with team members, or focusing on high-impact stories first. Providing an example of managing multiple deadlines will strengthen your response.

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Tell us about your writing process.

Discuss your writing process from brainstorming ideas to drafting and editing. Mention how you incorporate feedback and are conscious of deadlines while maintaining quality. Demonstrating your willingness to rewrite and improve will showcase professionalism.

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What experience do you have working within a team?

Focusing on collaboration is key. Speak about your roles in team environments, highlighting any specific projects. Discuss how you communicate effectively with other team members and how you resolve conflicts or disagreements, advocating for constructive dialogue.

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What excites you about working at KARE 11 as a Digital Content Producer?

Share your enthusiasm for KARE 11, underscoring aspects of their mission or values that resonate with you. Reference your passion for storytelling, community engagement, or innovation in digital media. This genuine interest can leave a lasting impression.

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In everything we do, we are driven by our strongly held values and our stated purpose to serve the greater good of our communities. TEGNA produces trusted, impactful and innovative content across platforms. We tell stories that matter, are an advo...

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December 7, 2024

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