Head of Local Marketing Europe

Please note: We have an ongoing recruitment process (no deadlines) meaning if this role is online then it’s still open. In case of a large volume of applications, we might take the role down to allow our team enough time to review them thoroughly we never use AI screeners. In case we don’t find a right match, we will repost the role again. 

About komoot

Komoot is an app that lets you find, plan, and share adventures with its easy route planner. Driven by a love for nature and powered by the outdoor community’s recommendations, komoot helps you explore more of the great outdoors—wherever and however you want. And we're good at it. Google and Apple have listed us as one of their Apps of the Year numerous times. Today, with over 40 million users and 300,000 five-star reviews, we are well on our way to becoming the most popular app for finding, planning, and sharing adventures worldwide. 

Join our 100% remote team and start your adventure with komoot.

About the role

As our new Head of Local Marketing in Europe, you'll be a driving force behind building the largest community of cycling and outdoor enthusiasts across the continent. Together with your team, you'll develop and execute impactful local marketing strategies and campaigns that are perfectly aligned with our company growth strategy and ambitious growth goals. This includes orchestrating advertising and influencer marketing initiatives, forging strategic partnerships, and implementing impactful PR campaigns. You’ll inspire and guide a squad of experienced and highly motivated Country Marketing Managers, Community Managers, PR and partnership experts. As team lead for our talented Country Marketing Managers, you’ll foster their personal and professional growth through mentorship and leadership. Ultimately, you’ll fuel our expansion and solidify our position as the leading brand for adventurers across Europe.

Ready for your next adventure?

What you’ll do  

Strategic Leadership

• Develop local marketing strategies: Partner with Country Marketing Managers to develop and implement localized marketing strategies and campaigns that address the unique needs and opportunities of each European market. This includes conducting thorough market research, identifying growth opportunities, and staying abreast of local trends.
• Overseeing marketing campaigns: Support your squad members with planning and executing various marketing activities, impactful advertising and influencer marketing campaigns, engaging experiential marketing activations, strategic partnerships, and compelling PR initiatives.
• Manage marketing budgets: Strategically allocate marketing budgets to maximize the impact and return on investment of local marketing initiatives across Europe.
• Performance analysis & optimization: Continuously monitor and analyze key performance indicators to evaluate the effectiveness of our marketing campaigns. Use data-driven insights to make necessary adjustments and optimize strategies for the best results.

Team Leadership & Mentoring

• Cultivate a thriving team: Foster a positive and productive work environment. Provide guidance, support, and feedback to the Country Marketing Managers team.
• Mentorship & growth: Champion the professional development of each team member. Provide regular mentorship, conduct performance evaluations, offer constructive feedback, and identify opportunities for individual growth. Recognize and reward exceptional contributions and achievements.
• Knowledge sharing & continuous improvement: Promote a culture of knowledge sharing and learning within the team. Implement measures to continuously improve the effectiveness and efficiency of local marketing campaigns.

You’ll be successful in this role if you

• Extensive marketing experience: A minimum of 8-10 years of experience in marketing, with a significant portion focused on relevant marketing tactics (paid media/advertising, influencer marketing, event sponsorships, strategic partnerships, PR). A proven track record of developing and executing successful marketing campaigns that drive brand awareness, preference, and growth.
• Deep understanding of European outdoor markets: Demonstrated knowledge of the diverse outdoor and cycling landscapes across European countries. Experience adapting marketing strategies to resonate with local audiences and achieve success in various markets.
• Passion for cycling & the outdoors: A genuine enthusiasm for cycling and outdoor activities, with an understanding of the community and its values. This passion will be instrumental in authentically connecting with the target audience and driving brand advocacy.
• Strong leadership & team management skills: Proven ability to lead, inspire, and mentor high-performing marketing teams. Experience fostering a collaborative and positive work environment that encourages growth, innovation, and knowledge sharing.
• Data-driven decision maker: Highly analytical with a strong understanding of marketing metrics and analytics. Ability to interpret data, extract actionable insights, and optimize strategies based on performance analysis.
• Excellent communication & collaboration skills: Exceptional written and verbal communication skills with the ability to effectively convey ideas, strategies, and results to diverse stakeholders. Proven ability to collaborate effectively with cross-functional teams and external partners.
• Budget management expertise: Experience managing marketing budgets efficiently, and strategically allocating resources to maximize impact and achieve campaign objectives.
• Up-to-date industry knowledge: A strong understanding of current marketing trends, best practices, and emerging marketing tactics.
• Language proficiency: Fluency in English is essential. Proficiency in other European languages is highly advantageous.

Not sure if you meet all requirements above? Don't sweat it – if you think you're the right person anyway, we'd love to hear from you! 

Why you’ll love it 

• Your work will contribute to helping millions of people enjoy lovely outdoor experiences.
• We’ve been a remote-working company since 2017, meaning: We are remote by default, have frameworks and systems in place, and know how to do it well.
• You can work from wherever you want, be it a beach, the mountains, your house, or anywhere else that lies in any time zone between UTC-1 and UTC+3.
• We have your costs covered for your co-working space membership or your work-from-home office setup and the latest devices and equipment to do your best work.
• You’ll become an essential part of our diverse and international team with colleagues based in 20+ countries across Europe.
• 38 paid days off (inclusive public holidays) – you are free to take those days whenever it suits you, including a well-deserved winter holiday break.
• We love seeing people grow. That's why each team member gets €2,000 and 3 additional days to spend on professional development each year. Classes, conferences, books – your choice!

Curious about how we work? 

• Core Communication time between 10 am - 3 pm (Berlin Time). We know people have different lifestyles, which is why we have flexible working hours with core time for synchronous interaction. You can organize your workday in the way that best suits you, your family, and your needs.
• We work on a project basis in cross functional teams to ensure that we collaborate on our goals, move forward smoothly with open lines of communication, and achieve results as a team.
• Every Monday morning, we have a whole-company presentation where you hear about projects across the business, inspire each other, and share great work.  
• We connect in person at three whole-company gatherings each year in beautiful locations. You can check out this playlist to find out more about how we stay close while being remote.
• We use tools like Trello, Slack, Miro, Zoom, and Google Workspace on a daily basis to stay connected, collaborate easily, and manage projects.  

Dive a little deeper and learn…

• More about how we work here: How We Work
• More about our recruitment process, salary and FAQs here: FAQs

We support diversity and inclusivity and welcome all prospective applicants.  We have an ongoing recruitment process (no deadlines) – if this role is online, it means it’s still open!