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Pricing & Deal Strategy Director

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience.  Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for leading brands like Abercrombie, Nuts.com, Skims, Turo, Priceline and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.  In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come. 

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are dedicated to enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. Kustomer has a strong NYC presence and is also a remote friendly company, with Krew members located throughout the US. We believe in togetherness to help foster strong relationships, collaboration and communication, and our Krew gets together for Kamp Kustomer each year.

About the Role

As Director of Pricing and Deal Strategy, you will be a high-level individual contributor responsible for developing and executing pricing strategies that maximize revenue and profitability for our products, and then working with our teams to bring these pricing strategies to life with our customers and prospects. This role is a mix of strategy and implementation/execution.

You will work closely with cross-functional teams, including Product Management, Sales, Customer Experience, Finance, and Marketing, to ensure our pricing models are competitive, aligned with market trends, and effectively communicated to our employees, customers, and prospects. You’ll partner closely with Sales and Customer Success to find the right pricing, discount, and deal configuration approach for strategic deals and customers.

We are seeking a leader who can work in a highly collaborative fashion with Product Management, Leadership, Marketing, and other teams to devise the right pricing strategies and put them into practice with customers and prospects.

We have a strong preference to hire this role in the New York Metropolitan Area (NY, New Jersey, CT) to take advantage of our hybrid work space in Manhattan.

Your responsibilities:

  • Develop and implement comprehensive pricing strategies for new and existing products, considering market dynamics, competitive landscape, and customer value propositions.

  • Conduct market and customer research and competitive analysis to identify pricing opportunities and trends, and provide actionable insights to the product and sales teams.

  • Collaborate with Product Management to define pricing models, structures, and guidelines that support product positioning and go-to-market strategies.

  • Work with Finance to build pricing models and financial forecasts, ensuring alignment with business objectives and revenue targets.

  • Partner with Sales to develop pricing proposals, discount strategies, and promotional programs that drive customer acquisition and retention. You’ll do this both programmatically and with specific deals. Use these learnings to inform revisions to pricing models and approaches.

  • Partner with Customer Experience to ensure successful rollout and communications of new pricing programs for our current clients.

  • Create and deliver pricing communication materials, including pricing guides, value propositions, and training sessions for internal and external stakeholders.

  • Monitor and analyze pricing performance against our financial targets, customer feedback, and market conditions to continuously optimize pricing strategies and tactics.

  • Stay informed about industry trends, regulatory changes, and emerging pricing methodologies to ensure our pricing practices remain competitive and compliant.

Your Qualifications:

  • Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or advanced degree preferred.

  • 12+ years of proven experience in pricing strategy, deal desk, or related roles within a technology or SaaS company.

  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

  • Excellent communication and presentation skills, with the ability to articulate pricing strategies to diverse audiences.

  • Proficiency in market research, competitive analysis, and financial modeling.

  • Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

  • Strong understanding of pricing methodologies (particularly consumption-based pricing), value-based pricing, and pricing optimization techniques.

  • Proficiency in tools such as Excel and CRM systems.

    #LI-Hybrid

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.

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CEO of Kustomer
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Brad Birnbaum
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Average salary estimate

$175000 / YEARLY (est.)
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$150000K
$200000K

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What You Should Know About Pricing & Deal Strategy Director, Kustomer

Join Kustomer as the Pricing & Deal Strategy Director and be at the forefront of revolutionizing customer experiences! Based in the vibrant New York Metropolitan Area, this role allows you to flex your strategic muscles while working with an innovative team dedicated to enhancing every customer interaction. Kustomer is renowned for its cutting-edge conversational CRM platform that combines AI, automation, and unified data insights to empower businesses across various industries. As a key player at Kustomer, you'll develop and implement pricing strategies designed to maximize revenue and profitability. Collaborating closely with cross-functional teams, including Product Management, Sales, and Marketing, you'll ensure that our pricing models remain competitive and aligned with market trends. Your work will directly influence how we present our pricing strategies to customers and drive engagement. We’re looking for someone with a well-rounded experience of 12+ years in pricing strategy, preferably in technology or SaaS, who enjoys diving deep into data and making informed decisions. With Kustomer's inclusive culture, you will be part of a passionate Krew that values learning, collaboration, and camaraderie. Plus, if you thrive in a hybrid work environment, you’ll fit right in! Apply now and help Kustomer continue to transform customer service through innovative pricing strategies!

Frequently Asked Questions (FAQs) for Pricing & Deal Strategy Director Role at Kustomer
What does the Pricing & Deal Strategy Director do at Kustomer?

The Pricing & Deal Strategy Director at Kustomer develops and executes pricing strategies aimed at maximizing revenue and profitability. This role encompasses the analysis of market trends, competitive landscape, and alignment with customer value propositions while collaborating with teams like Product Management, Sales, and Marketing.

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What qualifications are required for the Pricing & Deal Strategy Director position at Kustomer?

Candidates for the Pricing & Deal Strategy Director role at Kustomer should have a Bachelor’s degree in a related field, with an MBA preferred. Additionally, having over 12 years of experience in pricing strategy within technology or SaaS industries will set you apart.

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How does Kustomer define success for the Pricing & Deal Strategy Director role?

Success for the Pricing & Deal Strategy Director at Kustomer is defined by the ability to implement effective pricing strategies that drive revenue growth, enhance collaboration with cross-functional teams, and optimize pricing models based on market analysis and customer feedback.

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What tools and skills are essential for the Pricing & Deal Strategy Director at Kustomer?

Essential skills for the Pricing & Deal Strategy Director at Kustomer include strong analytical abilities, proficiency in Excel and CRM systems, excellent communication skills, and a deep understanding of pricing methodologies, particularly consumption-based and value-based pricing.

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What is Kustomer's culture like for the Pricing & Deal Strategy Director?

Kustomer fosters a culture of collaboration and inclusivity, encouraging team members to learn, grow, and engage with their peers. The company values diversity and aims to create an environment where every Krew member feels a sense of belonging.

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How does Kustomer support the Pricing & Deal Strategy Director's professional growth?

Kustomer supports the professional growth of the Pricing & Deal Strategy Director by providing ongoing training opportunities, access to industry insights, and encouraging collaboration with cross-team initiatives to enhance both personal and professional development.

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What role does data analysis play for the Pricing & Deal Strategy Director at Kustomer?

Data analysis is critical for the Pricing & Deal Strategy Director at Kustomer as it informs pricing strategies, identifies market opportunities, and assesses the effectiveness of pricing models based on various metrics, ensuring data-driven decision-making.

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Common Interview Questions for Pricing & Deal Strategy Director
Can you describe your experience in developing pricing strategies?

When addressing your experience in developing pricing strategies, emphasize specific instances where you successfully created and implemented pricing models. Showcase how these strategies led to revenue growth and mention the analytical approaches you used.

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How do you analyze market trends to inform pricing decisions?

Discuss your methods for conducting thorough market research, including tools you utilize for data gathering. Highlight your skills in interpreting that data to make informed pricing adjustments, and explain how you monitor competitors’ pricing.

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What is your approach to collaborating with cross-functional teams?

Illustrate your collaborative approach with cross-functional teams by sharing examples of previous projects. Discuss how you facilitated communication between departments such as Sales, Marketing, and Product Management to ensure alignment in pricing strategies.

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What tools do you use for financial modeling related to pricing?

Mention tools like Excel and any other relevant software that you have used for financial modeling. Explain how your proficiency in these tools has supported your pricing analysis and strategy development.

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How do you ensure that pricing communication is clear and effective?

Describe your process for developing pricing communication materials, like guides or training sessions. Emphasize the importance of clarity and consistency, along with methods such as feedback loops from sales representatives to refine communication.

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Can you share an experience where you had to adjust a pricing strategy due to market feedback?

Provide a detailed scenario where you had to pivot your pricing strategy based on customer or market feedback. Explain the steps you took to analyze the situation and how you communicated these changes to stakeholders.

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What methods do you employ for continuous pricing optimization?

Discuss the analytical approaches and key performance indicators (KPIs) you track to evaluate pricing effectiveness. Explain how you use these metrics to make data-driven revisions for improving pricing strategies consistently.

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How do you define value-based pricing for your roles?

When definining value-based pricing, clarify how it depends on the perceived value of the product to the customer. Share frameworks or strategies you’ve established that align pricing with customer benefits and willingness to pay.

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What challenges have you faced in pricing strategy implementation, and how did you overcome them?

Describe specific challenges you've encountered, such as resistance from sales teams or misalignment in goals. Explain the strategies you employed to address these issues and ensure successful implementation of your pricing strategies.

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How do you stay updated on industry trends affecting pricing?

Emphasize your commitment to professional development and continuous learning by mentioning resources you utilize such as industry reports, webinars, and networking with other pricing strategy professionals to stay abreast of trends and methodologies.

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Kustomer is the industry leading conversational CRM platform perfecting every customer experience.

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Full-time, hybrid
DATE POSTED
November 28, 2024

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