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Pricing & Deal Strategy Manager

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience.  Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for leading brands like Abercrombie, Nuts.com, Skims, Turo, Priceline and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.  In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come. 

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are dedicated to enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. Kustomer has a strong NYC presence and is also a remote friendly company, with Krew members located throughout the US. We believe in togetherness to help foster strong relationships, collaboration and communication, and our Krew gets together for Kamp Kustomer each year.

About the Role

As Manager of Pricing and Deal Strategy, you will be a high-level individual contributor responsible for developing and executing pricing strategies that maximize revenue and profitability for our products, and then working with our teams to bring these pricing strategies to life with our customers and prospects. This role is a mix of strategy and implementation/execution.

You will work closely with cross-functional teams, including Product Management, Sales, Customer Experience, Finance, and Marketing, to ensure our pricing models are competitive, aligned with market trends, and effectively communicated to our employees, customers, and prospects. You’ll partner closely with Sales and Customer Success to find the right pricing, discount, and deal configuration approach for strategic deals and customers.

We are seeking a leader who can work in a highly collaborative fashion with Product Management, Leadership, Marketing, and other teams to devise the right pricing strategies and put them into practice with customers and prospects.

Your responsibilities:

  • Develop and implement comprehensive pricing strategies for new and existing products, considering market dynamics, competitive landscape, and customer value propositions.

  • Conduct market and customer research and competitive analysis to identify pricing opportunities and trends, and provide actionable insights to the product and sales teams.

  • Collaborate with Product Management to define pricing models, structures, and guidelines that support product positioning and go-to-market strategies.

  • Work with Finance to build pricing models and financial forecasts, ensuring alignment with business objectives and revenue targets.

  • Partner with Sales to develop pricing proposals, discount strategies, and promotional programs that drive customer acquisition and retention. You’ll do this both programmatically and with specific deals. Use these learnings to inform revisions to pricing models and approaches.

  • Partner with Customer Experience to ensure successful rollout and communications of new pricing programs for our current clients.

  • Create and deliver pricing communication materials, including pricing guides, value propositions, and training sessions for internal and external stakeholders.

  • Monitor and analyze pricing performance against our financial targets, customer feedback, and market conditions to continuously optimize pricing strategies and tactics.

  • Stay informed about industry trends, regulatory changes, and emerging pricing methodologies to ensure our pricing practices remain competitive and compliant.

Your Qualifications:

  • Bachelor's degree in Marketing, Business, Economics, or a related field; MBA or advanced degree preferred.

  • 8+ years of proven experience in pricing strategy, deal desk, or related roles within a technology or SaaS company.

  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.

  • Excellent communication and presentation skills, with the ability to articulate pricing strategies to diverse audiences.

  • Proficiency in market research, competitive analysis, and financial modeling.

  • Demonstrated ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

  • Strong understanding of pricing methodologies (particularly consumption-based pricing), value-based pricing, and pricing optimization techniques.

  • Proficiency in tools such as Excel and CRM systems.

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.

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CEO of Kustomer
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Brad Birnbaum
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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Pricing & Deal Strategy Manager, Kustomer

As a Pricing & Deal Strategy Manager at Kustomer in the vibrant city of New York, you'll be at the forefront of shaping how we price our innovative products. Kustomer is not just an industry leader in conversational CRM; it’s a place where passionate professionals come together to enhance the customer experience. In this exciting role, you’ll develop and execute strategic pricing strategies that boost revenue and profitability. Collaborating closely with Product Management, Sales, Finance, and Marketing teams, you’ll ensure that our pricing models stay competitive and align with customer needs. You’ll conduct market research, analyze competitive landscapes, and leverage actionable insights to inform your pricing strategies. Your expertise will be pivotal in creating compelling pricing proposals, discount strategies, and promotional programs that not only attract new customers but also retain existing ones. Preparing communication materials like pricing guides and conducting training sessions for internal and external stakeholders will also be part of your day-to-day tasks. At Kustomer, learning and collaboration are at the heart of our culture, and we encourage our Krew to continuously stay informed about industry trends and best practices. If you're looking for a challenging and rewarding environment where you can make a real impact, Kustomer is the perfect place for you to grow your career and help redefine how businesses connect with their customers.

Frequently Asked Questions (FAQs) for Pricing & Deal Strategy Manager Role at Kustomer
What does a Pricing & Deal Strategy Manager do at Kustomer?

A Pricing & Deal Strategy Manager at Kustomer develops pricing strategies that maximize revenue and profitability for products. This involves collaborating with cross-functional teams to ensure pricing models are competitive and effectively communicated to customers and prospects.

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What qualifications are needed for the Pricing & Deal Strategy Manager role at Kustomer?

Candidates should have a Bachelor's degree in Marketing, Business, Economics, or a related field, with an MBA preferred. Additionally, 8+ years of experience in pricing strategy or related roles within a technology or SaaS company is essential.

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What are the responsibilities of a Pricing & Deal Strategy Manager at Kustomer?

Responsibilities include developing pricing strategies, conducting market and customer research, collaborating with various departments, and analyzing pricing performance. The role requires strong analytical skills and the ability to handle multiple projects.

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How does Kustomer define success for its Pricing & Deal Strategy Manager?

Success for a Pricing & Deal Strategy Manager at Kustomer is defined by the effectiveness of developed pricing strategies that drive revenue and customer satisfaction, as well as the ability to adapt to market trends.

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What is the work environment like for a Pricing & Deal Strategy Manager at Kustomer?

The work environment at Kustomer is collaborative and dynamic. The company emphasizes togetherness and strong communication, with opportunities for both in-office work in New York and remote flexibility for Krew members across the U.S.

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What tools should a Pricing & Deal Strategy Manager be proficient in?

Proficiency in tools like Excel and CRM systems is vital for a Pricing & Deal Strategy Manager at Kustomer, as these tools assist in data analysis and pricing strategy development.

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What are the benefits of working as a Pricing & Deal Strategy Manager at Kustomer?

Kustomer offers competitive salaries, stock options, comprehensive healthcare coverage, a 401K plan, and generous vacation policies, in addition to fostering an inclusive and diverse workplace.

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Common Interview Questions for Pricing & Deal Strategy Manager
Can you explain your process for developing a pricing strategy?

Start by researching market dynamics and customer needs. Identify competitor pricing models and analyze value propositions. Collaborate with cross-functional teams to refine your approach before implementation.

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How do you ensure that your pricing strategies remain competitive?

Continuous market analysis and staying updated with industry trends are key. Actively gather customer feedback and adjust pricing models based on performance metrics and competitor actions.

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Describe a time you had to implement a challenging pricing initiative.

Share a specific example where you faced resistance or difficulties, detailing how you engaged stakeholders, adjusted your strategy, and ultimately succeeded in achieving company goals.

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What tools do you use for pricing analysis?

I typically use Excel for financial modeling and analysis, and CRM systems to track customer interactions and satisfaction, ensuring pricing strategies align with consumer behavior.

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How do you communicate pricing changes to stakeholders?

I emphasize clarity and transparency. I prepare comprehensive communication materials and conduct training sessions to ensure everyone understands the rationale and the expected impact of the changes.

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What pricing methodologies do you have experience with?

I have experience with value-based pricing, cost-plus pricing, and consumption-based pricing models. Each has its merits, and I choose based on the specific goals and market conditions.

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How do you measure the success of a pricing strategy?

Success can be measured through metrics such as revenue growth, customer acquisition rates, and customer retention levels. Continuous monitoring allows for adjustments as needed.

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How do you handle pricing negotiations with key clients?

I focus on understanding their needs and presenting value propositions that justify our pricing. Building a relationship of trust helps facilitate these negotiations.

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What role does market research play in your pricing strategy?

Market research is foundational. It informs me about trends, customer preferences, competitive pricing, and helps identify untapped opportunities for pricing adjustments.

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Can you give an example of a time you used data to drive a pricing decision?

I once analyzed customer purchase patterns and identified a segment willing to pay a premium for certain features, allowing us to adjust our pricing model and increase overall profitability.

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Kustomer is the industry leading conversational CRM platform perfecting every customer experience.

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Full-time, hybrid
DATE POSTED
November 28, 2024

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