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Digital Growth Marketing Manager

LawnStarter is the nation's leading on-demand platform for lawn care and landscaping services, and our vision is to be a one-stop shop for all outdoor home services. Over the past 10 years, we've grown to 120 metro areas, raised $30 million in funding, and acquired our biggest competitor, solidifying our leadership in the space.

We’re looking for a data-driven, strategic, and customer-focused Digital Growth Marketing Manager to oversee key acquisition and growth channels.

This role is crucial for driving customer acquisition, improving lead quality, optimizing cost-per-lead, and enhancing our reputation across multiple platforms and brands

What you'll be responsible for

Channel Management: You’ll manage lead acquisition efforts across various digital platforms, focusing on optimizing channel performance to drive growth and enhance brand visibility. This includes handling partnership, affiliate, and local listing channels to ensure a comprehensive approach to customer engagement.

Customer Success Oversight: You'll guide our partner success team to deliver excellent service to lead partners, hit key performance targets, and strengthen our most valuable lead partner relationships.

Reputation and Review Management: You’ll manage and monitor our ratings and review platforms to strengthen brand reputation, actively responding to customer feedback and promoting positive experiences.

Pro Acquisition Management: Manage posting activities across various channels to support pro acquisition, ensuring an optimal posting frequency to maintain a steady flow of new pro signups.

Process Automation: You’ll utilize tools and technologies like Retool and Zapier to streamline operational workflows, increasing efficiency through automation and reducing manual processes.

Referral Program Growth: You’ll develop and enhance the referral program to increase customer acquisition, leveraging strategic partnerships and innovative incentives to drive participation and results.

Cross-Functional Collaboration: You’ll work closely with product, sales, engineering, and customer service teams to align channel strategies with broader business objectives, ensuring that our efforts support overall company goals.

Exploring New Channels: You’ll constantly evaluate and test new acquisition channels, ideating and iterating strategies to discover opportunities that deliver positive ROI and contribute to business growth.

What we’re looking for

Channel Management Expertise: You're skilled at optimizing lead conversion through effective management of lead partners, marketing automation platforms, and customer communications. You excel at analyzing performance metrics, implementing data-driven improvements, and maintaining high service quality standards across multiple channels.

​​Experience with Multi-Channel Acquisition: This role is more than managing a single channel – it requires overseeing multiple acquisition channels at scale, each with unique demands and seasonality. You’ve successfully managed paid, affiliate, and local listings channels to drive growth, with experience in balancing acquisition goals across a variety of digital marketing platforms.

Data-Driven Marketer: You are both analytically minded and business savvy, skilled at interpreting data to inform strategy. Proficiency in data tools like Excel and SQL is a must. You can translate insights into actionable strategies, sharing results with stakeholders to guide decision-making.

Process Automation and Efficiency Mindset: You’re resourceful, always looking for ways to increase efficiency through automation and AI. You have experience with tools like Zapier to streamline workflows, enabling the team to scale acquisition efforts while reducing manual work.

Hands-On and Team-Oriented: As a key contributor, you’ll be directly involved in the daily management of channel operations. You work well within a team, actively handling tasks, and collaborating across departments to ensure smooth execution and alignment with broader goals.

English resume required.

  • Great Culture: One of the top places to work in Austin in 2018, 2019, and 2020, and in the US in 2021, we are all about the team. That’s why we have spent a massive amount of time finding humble, passionate, and smart folks that you will get to work with every day.
  • Work from the comfort of your own home
  • $55-$65k USD annually, depending on experience
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Average salary estimate

$60000 / YEARLY (est.)
min
max
$55000K
$65000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Growth Marketing Manager, LawnStarter

Are you ready to take your marketing expertise to the next level? LawnStarter, the nation's leading on-demand platform for lawn care and landscaping services, is seeking a talented Digital Growth Marketing Manager to join our dynamic team. With over 10 years of success and expansion into 120 metro areas, we’re on a mission to transform how outdoor home services are provided. In this pivotal role, you’ll be responsible for overseeing our digital acquisition strategies and driving customer growth across multiple channels. You’ll work closely with our partner success team, focusing on optimizing lead acquisition through effective channel management, ensuring our brand shines across various platforms. Your analytical skills will shine as you manage and monitor our reputation through ratings and feedback, while also enhancing our referral program to boost customer acquisition. If you thrive in a collaborative environment and are passionate about leveraging data-driven strategies to discover new growth opportunities, LawnStarter is the place for you. We value innovation and efficiency, so your expertise with automation tools like Retool and Zapier will be key in streamlining our processes. Join us on this exciting journey, and be part of a great culture that has earned recognition as one of the best places to work. If you're looking for a chance to work remotely in a supportive and engaging environment, we’d love to hear from you! The salary for this role ranges from $55,000 to $65,000 annually, depending on your experience.

Frequently Asked Questions (FAQs) for Digital Growth Marketing Manager Role at LawnStarter
What does a Digital Growth Marketing Manager at LawnStarter do?

As the Digital Growth Marketing Manager at LawnStarter, you'll oversee various key acquisition channels, managing lead generation efforts and optimizing their performance to drive customer growth. Your responsibilities will include guiding our partner success team, enhancing our reputation through review management, and exploring new digital channels to ensure effective customer engagement.

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What qualifications do I need to apply for the Digital Growth Marketing Manager position at LawnStarter?

To apply for the Digital Growth Marketing Manager role at LawnStarter, you should have substantial experience in channel management, particularly in optimizing lead conversion across multiple platforms. Proficiency in data analysis tools like Excel and SQL, along with experience in marketing automation and managing diverse channels, is also required.

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What skills are essential for a Digital Growth Marketing Manager at LawnStarter?

Essential skills for the Digital Growth Marketing Manager position at LawnStarter include analytical skills to interpret data and derive actionable insights, strong communication abilities for cross-functional collaboration, and expertise in managing multi-channel acquisition strategies. Being resourceful and efficiency-driven, with familiarity in tools like Zapier, will set you apart.

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How does LawnStarter support employee growth in the Digital Growth Marketing Manager role?

At LawnStarter, employee growth is a priority. As a Digital Growth Marketing Manager, you’ll have opportunities to collaborate across different teams, driving initiatives that support larger business objectives. Our commitment to fostering a positive culture means you will receive support in professional development and access to resources that promote learning and growth.

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What is the salary range for the Digital Growth Marketing Manager position at LawnStarter?

The salary for the Digital Growth Marketing Manager position at LawnStarter ranges from $55,000 to $65,000 annually, depending on your experience. We strive to offer competitive compensation that reflects the expertise and talent you bring to our team.

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Common Interview Questions for Digital Growth Marketing Manager
Can you explain your experience with managing acquisition channels?

Certainly! When answering this question, highlight specific channels you've worked with, detailing strategies you've implemented and the results achieved. Emphasize your ability to analyze performance metrics and make data-driven improvements to enhance growth.

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How do you approach reputation management in your marketing efforts?

Discuss your methods for monitoring reviews and customer feedback. Share examples of how you have responded positively to feedback, and the strategies you've implemented to bolster brand reputation through reputation management tactics.

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What strategies have you used to optimize lead conversion rates?

Share specific techniques or campaigns you've developed that improved conversion rates. Discuss your proficiency in A/B testing, customer journey mapping, and using analytics to improve the lead conversion process effectively.

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Describe your experience with data analysis tools.

Highlight your proficiency with tools like Excel and SQL. Provide examples of how you've used data to inform marketing decisions, optimize campaigns, and shape overall strategies in previous roles.

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How do you ensure effective collaboration across departments?

Emphasize your communication skills and your experience working with cross-functional teams. Provide examples of projects where collaboration was essential, detailing how you ensured alignment with company objectives.

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What role do automation tools play in your marketing strategies?

Discuss your experience with automation tools like Zapier or Retool. Highlight how you've utilized these tools to enhance efficiency and streamline processes, allowing for more effective scaling of marketing efforts.

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How do you identify and test new acquisition channels?

Explain your approach to discovering new channels, such as researching market trends, keeping an eye on competitors, or leveraging data analytics. Discuss how you test and measure the effectiveness of new strategies for positive ROI.

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What metrics do you consider when evaluating marketing campaign performance?

Talk about the key performance indicators (KPIs) you track, such as customer acquisition cost, lead quality, conversion rates, and overall ROI. Explain how you use these metrics to refine marketing strategies.

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Can you provide an example of a successful referral program you designed?

Outline the objectives of the referral program, the strategies you implemented, and the results achieved. This is a great opportunity to showcase your creativity and impact on customer acquisition.

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What are your long-term career goals in digital marketing?

Share your aspirations for growth in digital marketing and how this position aligns with your career trajectory. Express your desire to continue learning, developing leadership skills, and making impactful contributions in future roles.

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BENEFITS & PERKS
Dental Insurance
FUNDING
DEPARTMENTS
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TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 22, 2024

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