Job details

Social Media Manager

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Leaders are looking for a Social Media Manager to serve as a key member of our Content team. Reporting directly to the Senior Content Manager, this individual will play a key role in helping to bring the company's social media strategy to life across key digital channels. The individual will need to be able to bring their creative license and marketing expertise to the position in order to help elevate Leader's presence and performance on social channels.

Key Accountabilities:

Managing Leaders' social media channels spanning content ideation, copywriting and analysis.
Working with Leaders' Senior Content Manager to produce a social media strategy which is clear, compelling and with flexibility to test and learn.
Maintaining and updating the internal social media calendar for Leaders, as well as managing the related communications.
Working closely with Content, Events, Commercial and Marketing teams to ensure social media activity and objectives are aligned to key business goals.
Creating engaging and visual content using templated designs and branded assets, in line with the the tone of voice used by the company.
Making short-form videos, optimised for mobile consumption to support marketing efforts.
Assisting in the content creation initiatives taking place in the Leaders' in-house studio, including podcasts and interviews.
Working collaboratively with third parties and suppliers to produce occasional "hero" content.
Producing recommendations from social media analysis to inform improvements and a future approach.
Tracking and analysing performance metrics for social media campaigns using platforms such as HootSuite, Sales force and Google Analytics to measure ROI.

Relevant experience in digital and social media marketing with an established agency or in a similar role for an in-house marketing department.
Excellent copywriting skills and editorial judgement.
A track record of growing reach and engagement through own ideas and individual management of social accounts.
Experience using social media reporting platforms and using the data to support ideas and strategy.
A capacity to quickly identify opportunities and lead the process for education.
A strong creative mindset with content ideation and a sharp attention to detail is crucial.
Mobile device content creation skills are essential.
Basic graphic design and foundational video editing skills are essential.
Experience working with external creatives is useful but not required.
A strong enthusiasm for the broader social media environment, including emerging formats, trends, platform experiments, and innovations across various sectors, is crucial.
Sports business industry knowledge is appreciated but not essential.
Strong organisational and project management skills, with the ability to manage multiple projects simultaneously.

As part of your application, we invite you to provide supplementary materials alongside your cover letter that highlight some of your best work. This may include posts you have published, graphics or videos you have produced, or articles and blogs you have authored. Application window will close on 28th March 2025.

26 days holiday per year + 1 additional day for every 2 years' service
Simply Health membership
Access to gym membership
Learning and development allowance
Cycle to work scheme
Enhanced family policies
Interest free season ticket travel loan
Opportunities to travel

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Social Media Manager, Leaders in Sport

Leaders are excited to welcome a new Social Media Manager to their vibrant Content team! This role, reporting directly to the Senior Content Manager, is your chance to make a genuine impact on our social media presence. You'll blend your creative flair with marketing know-how to bring our social media strategy to life across various digital channels. In this position, you'll manage our social media channels, brainstorming content ideas, crafting compelling copy, and analyzing performance metrics. Collaboration is key, as you'll work closely with various teams—from Events to Marketing—to ensure our social media efforts align beautifully with business goals. Perfecting our internal social media calendar and creating engaging visual content will be part of your daily adventures, along with the exciting task of producing short-form videos tailored for mobile. If you have a knack for identifying opportunities and leading educational initiatives, we want your vibrant creativity! With your experience in digital marketing, a keen eye for detail, and strong organizational skills, you'll help elevate Leaders' performance and connect with our audience. Plus, we value continuous learning, offering a development allowance and more! Interested? We'd love to see samples of your best work alongside your application. Come join Leaders to shape the future of social media in a dynamic environment!

Frequently Asked Questions (FAQs) for Social Media Manager Role at Leaders in Sport

What are the main responsibilities of a Social Media Manager at Leaders?

As a Social Media Manager at Leaders, your primary responsibilities include managing social media channels, creating engaging and relevant content, and analyzing performance metrics to drive strategy improvements. You'll collaborate with various departments to ensure social media activities align with business objectives, while also maintaining our internal social media calendar.