Specialist Paid Media

As a Specialist Paid Media at Leaseweb, your primary responsibilities will include developing and optimizing campaigns across various platforms such as Google Ads and LinkedIn, analyzing market trends using data-driven insights, monitoring campaign performance, and managing budgets effectively to ensure cost-effective spending.

To be considered for the Specialist Paid Media position at Leaseweb, candidates should have at least 2 years of hands-on experience in a similar role, proficiency in Google Analytics, a commercial mindset, and strong problem-solving abilities to craft impactful solutions.

At Leaseweb, the work environment is multicultural and collaborative, with team members from over 60 countries. As a Specialist Paid Media, you will have access to a variety of resources, such as the Leaseweb Academy for continuous learning, and participate in engaging team events that foster a sense of community.

A Specialist Paid Media at Leaseweb will primarily work with tools such as Google Ads for campaign management, Google Analytics for performance tracking, and various platforms for social and display advertising to ensure effective outreach and audience targeting.

Absolutely! Leaseweb emphasizes personal and professional growth through access to courses and training via the Leaseweb Academy, encouraging Specialists in Paid Media to develop new skills and keep up with the latest industry trends to advance their careers.

Benefits include participation in an annual company bonus scheme, internet and travel allowances, a flexible working policy, generous paid time off, and engaging team events, creating a supportive and enjoyable work experience as a Specialist Paid Media.

To apply for the Specialist Paid Media position at Leaseweb, you can submit your application through our online platform. For further inquiries, you may contact our Talent Acquisition Specialist, Demetra Spyrou, via email.

In your response, provide examples of campaigns you have managed, the platforms you used, and the strategies you implemented. Highlight specific metrics like ROI and traffic increases to demonstrate your success.

Discuss the resources you utilize, such as industry blogs, webinars, and social media groups focused on paid media. Emphasize the importance of continuous learning in a rapidly evolving field.

Outline your approach to analyzing data, testing different ad variations, targeting options, and budget allocation. Mention your familiarity with A/B testing and how data-driven decisions have improved your campaigns.

Explain how you plan your budget at the outset of a campaign, monitor expenditures throughout, and make adjustments as needed based on performance metrics. Highlight your experience in ensuring efficient ad spend.

Share a specific example, detailing the challenges faced, the strategies implemented to overcome them, and the outcome. This will demonstrate your problem-solving skills and resilience in navigating obstacles.

Discuss how you rely on data analytics tools like Google Analytics to guide your strategies. Provide examples of how data insights have influenced significant changes in your campaign approaches.

Talk about the specific KPIs you monitor, such as click-through rates, conversion rates, and ROI. Emphasize your ability to analyze post-campaign reports to assess performance and derive insights.

Mention the platforms you are most familiar with, such as Google Ads, LinkedIn, Facebook Ads, etc. Describe the types of campaigns you've executed on these platforms and the results achieved.

Explain your process for setting up A/B tests, including the elements you test (e.g., ad copy, images, CTAs), and how you analyze the results to make informed decisions on campaign optimization.

Discuss how understanding your target audience and tailoring messages to their needs can significantly enhance engagement and conversion rates. Share examples of how you've implemented customer-centric strategies in your work.