Senior Manager, Social Media Content

As a Senior Manager of Social Media Content at Everyday Health Group, your primary focus will be on creating engaging and brand-building content for platforms like Instagram and TikTok. You'll be responsible for managing content calendars, developing social-first videos, and collaborating with editorial and video teams to ensure our messaging resonates with Millennial and Gen Z audiences. This role is about combining creativity with strategic planning to connect families with relevant and valuable information.

To excel as a Senior Manager of Social Media Content at Everyday Health Group, you need a BA/BS or equivalent experience in digital marketing or communications, along with a strong portfolio showcasing your work in social media, preferably within lifestyle or parenting brands. Candidates should have over 5 years of experience in social media management, a knack for crafting compelling copy, and the ability to maintain a cohesive brand voice across various platforms.

Applying for the Senior Manager, Social Media Content position at Everyday Health Group is easy! Just visit our company's career page, where you’ll find the specific job listing. Make sure to prepare a tailored resume and cover letter that highlight your social media expertise and passion for parenting content. Submitting a strong portfolio of your past work can also give your application a significant boost!

Everyday Health Group fosters a collaborative and inclusive work culture ideal for the Senior Manager of Social Media Content. The company values innovation and encourages employees to contribute their ideas, resulting in a dynamic environment where creativity thrives. There's a strong emphasis on personal and professional development, making it the perfect place for individuals who want to grow and see the direct impact of their work.

In this role, you will focus on creating social-first content that includes engaging stories, humorous insights, and platform-relevant videos tailored specifically for BabyCenter and What to Expect. This may involve brainstorming ideas for TikTok challenges, developing Instagram Reels, and creating visually appealing posts that resonate with our audience while effectively conveying the brands’ value propositions.

As a Senior Manager, Social Media Content at Everyday Health Group, your key responsibilities include managing social media content calendars, developing engaging brand-building content, collaborating with video producers to create short-form videos, and working closely with editorial teams. You’ll also have the opportunity to mentor junior staff, ensuring that content aligns with our company’s voice and values while effectively engaging our audience.

Everyday Health Group values career growth and offers various opportunities for the Senior Manager, Social Media Content position. With a focus on collaboration and professional development, employees can partake in training programs, mentorship opportunities, and participation in cross-functional projects. This career-centric approach helps build skill sets and prepares individuals for advancement in their careers within the company.

When answering this question, highlight specific campaigns or projects where you successfully created social-first content. Discuss your approach to understanding trends, engaging audiences, and measuring success. Be sure to mention any relevant metrics and how your content contributed to brand growth or engagement.

Show your proactive approach to staying informed by mentioning industry publications, popular social media accounts you follow, or any networking groups you participate in. It's also helpful to discuss any tools or analytics software you use to track performance and trends.

Focus on your understanding of these demographics and how you craft messages that are relatable and authentic. Discuss your approach to incorporating humor, addressing their concerns, and how you test different content types to see what resonates best with the audience.

When answering, use the STAR method (Situation, Task, Action, Result). Clearly outline the crisis, what your responsibilities were, the steps you took to address it, and the positive outcome. Highlight your communication skills and ability to stay calm under pressure.

In your response, make sure to talk about various metrics such as engagement rates, shares, comments, and viewer retention for video content. Explain which metrics you prioritize, why they matter for brand growth, and how you adjust strategy based on performance data.

Discuss the specific tools you're familiar with, such as Hootsuite, Buffer, or Sprout Social, and any analytics platforms like Google Analytics or social platform analytics. Highlight how these tools have helped you streamline content scheduling, track performance, and engage with audiences more effectively.

Provide examples of how you’ve effectively worked with video production teams, editorial staff, or marketing teams. Discuss the importance of clear communication, setting shared goals, and how collaboration enhances the overall quality of content produced.

When discussing your process, break it down into steps: research, ideation, storyboarding, and execution. Emphasize the importance of understanding audience needs and how you weave storytelling elements into every piece of content you create.

Talk about your attention to detail and how you familiarize yourself with brand guidelines. Discuss your experience with creating, editing, and fact-checking content to ensure consistency while also being innovative and engaging.

In your answer, emphasize the importance of authenticity, understanding your audience, and using data-driven insights to guide your strategy. Mention how effective storytelling along with community engagement is crucial for creating a loyal follower base.