Marketing Analyst

As a Marketing Analyst at Lever, your primary responsibilities will revolve around monitoring and analyzing marketing efforts across various channels such as paid social, SEM, SEO, email, and organic initiatives. You will be tasked with reporting on key metrics, uncovering insights from multichannel attribution, and informing our marketing strategies to enhance customer acquisition and retention.

To excel as a Marketing Analyst at Lever, you'll need strong quantitative and analytical skills, ideally with 1-2 years of experience in evaluating marketing performance. Proficiency in Excel is essential, along with experience using Google Analytics and knowledge of multi-channel attribution models. A passion for data-driven decision-making is key for success in this role.

The Marketing Analyst plays a crucial role in shaping Lever's marketing strategy by analyzing campaign performance, tracking audience engagement, and providing actionable insights. By leveraging data from various marketing channels, you will help identify performance issues and optimize our outreach efforts to ensure maximum efficiency and effectiveness.

At Lever, a Marketing Analyst frequently utilizes tools such as Google Analytics, Excel for data analysis, and might also engage with SQL for database querying. Familiarity with reporting tools like Looker and an understanding of marketing systems for multichannel attribution will also aid in delivering comprehensive insights.

The work environment at Lever is dynamic and collaborative. As a Marketing Analyst, you will be part of a supportive team that values creativity and data-driven decision-making. The culture encourages individuals to share insights, collaborate across departments, and keep up with the latest trends in digital marketing, all while being grounded in our mission as a sustainable startup.

When responding to this question, focus on specific campaigns you've worked on, the metrics you tracked, and the tools you used. Highlight how your analysis led to actionable insights that improved campaign efficiency or effectiveness.

In answering this, emphasize key factors such as the objectives of the campaign, relevant KPIs, and the audience targeted. Discuss how you ensure your reports are easily understandable and actionable.

Explain your methodology for calculating customer lifetime value, including the data points you consider, such as average purchase value, frequency of purchases, and retention rates. Share any experience you have with segmentation and assessing the value of different customer personas.

Share a specific example demonstrating your analytical skills. Discuss the context, the insights you uncovered, how you presented them, and the resulting changes made to the marketing strategy.

Talk about the techniques and tools you utilize to track how different channels contribute to conversions. Discuss any experience you have with attribution modeling and how it impacted your strategy.

Highlight the importance of tailoring your communication style based on your audience. Discuss how you summarize complex data into digestible insights using visual aids, reports, or presentations.

Emphasize your belief in data-driven decision-making, sharing an experience where data directly influenced a choice or recommendation you made in a previous role.

Discuss your methods for keeping up with the rapidly changing digital marketing landscape, such as subscribing to industry newsletters, following relevant thought leaders on social media, and participating in webinars or conferences.

Choose a campaign that had measurable success. Detail your involvement, the KPIs you tracked, what you learned from the analysis, and how it informed future campaigns.

Explain the factors you consider when segmenting data, such as demographics, behavior patterns, and preferences. Discuss how segmentation helps tailor marketing efforts for better engagement and conversion rates.