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Demand Generation Manager

LILT in the News

About Us

LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enables global organizations to adopt a true AI translation strategy, focusing on business outcomes instead of outputs. With LILT, innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva are using AI technology to deliver multilingual, digital customer experiences at scale.

While our core AI technology might share similarities with ChatGPT and Google Translate, it's what we do with it that makes LILT truly revolutionary. Our patented Contextual AI Engine goes beyond basic translations, understanding the nuance of our customer's content and target audience to deliver hyper-accurate, business-focused results. Our connector-first approach seamlessly integrates with our customer's existing workflows, and our human-adapted feedback loop ensures continuous improvement, making LILT a constantly evolving AI partner for your global ambitions.

The Marketing Team at LILT

LILT’s Marketing team drives the story and voice of LILT globally. It serves as the face of LILT, engaging prospects, customers, and the broader industry to help the world understand LILT’s AI-Powered solution, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact with lead generation campaigns.

Where You’ll Work

This position can be based out of our Emeryville, CA office and will be expected to work in the office in a hybrid capacity.

Authorization to work in the U.S. is a precondition of employment.

What You’ll Do

Reporting to the Head of Demand Generation and Field Marketing, the Demand Generation Manager will be responsible for driving new customer acquisition and growth through email, social media, web marketing, and SEO campaigns. With a focus on data-driven decision-making, the Demand Generation Manager will plan, execute, and optimize campaigns to achieve business goals for our Commercial and Government sectors.

Key Responsibilities:

  • Plan and execute multi-channel campaigns to increase brand visibility and drive qualified leads across various digital platforms (social media, email, webinars, SEO, 3rd parties, and PPC)

  • Promote content including eBooks/guides, whitepapers, 1-pagers, webinars, infographics, and more

  • Analyze performance data to measure campaign effectiveness and optimize strategies for maximum ROI

  • Collaborate with cross-functional teams to align efforts with business goals and ensure messaging and positioning is consistent

  • Manage and optimize website content for SEO in addition to overseeing paid search campaigns to maximize visibility and conversion rates

  • Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives

Skills and Experience:

  • REQUIRED: Strong working knowledge of LILT, our value proposition, our technology, and the translation & localization industry as a whole

  • Bachelor's degree in Marketing, Business Administration, or a related field

  • Minimum of 5 years of experience in marketing, preferably in B2B SaaS organizations

  • Proven track record of developing and executing successful marketing strategies and campaigns

  • Strong understanding of the AI landscape and enterprise sales and marketing

  • Exceptional communication and presentation skills, both written and verbal

  • Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines

  • Strong analytical and problem-solving skills with a data-driven approach to decision making

  • Proficiency in CRM and marketing automation platforms, such as Salesforce, Hubspot, and/or Marketo

  • Willingness to travel up to 10% of the time, as needed for events and meetings

Our Story

Our founders, Spence and John met at Google working on Google Translate.  As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn’t used for enterprise products and services inside the company and left to start a new company to address this need – LILT. 

At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn’t meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.

Benefits:

  • Compensation: At market salary with the opportunity to earn on-target earnings (OTE), meaningful equity, 401(k) matching, and flexible time off plus company holidays

  • Medical Benefits: Employees receive coverage of medical, dental, and vision insurance, plus FSA/DFSA, HSA, and Commuter benefits. In addition, LILT pays for basic life insurance, short-term disability, and long-term disability

  • Paid parental leave is provided after 6 months.

  • Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.

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Average salary estimate

$80000 / YEARLY (est.)
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$90000K

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What You Should Know About Demand Generation Manager, Lilt

As a Demand Generation Manager at LILT, you'll play a pivotal role in shaping our marketing strategies and driving the growth of our innovative AI-powered translation solutions. Based in the vibrant Emeryville office, you will join a passionate team dedicated to making multilingual communication accessible for businesses worldwide. In this dynamic position, you will be responsible for spearheading multi-channel marketing campaigns, focusing on customer acquisition through email, social media, webinars, and SEO. Collaborating with diverse teams across LILT, you will promote engaging content such as eBooks and infographics, always analyzing performance data to refine and enhance our strategies for maximum impact. Your analytical skills will be crucial as you manage our website's content for SEO and oversee paid search initiatives to boost visibility. With your expertise in the translation and localization industry, you will help elevate LILT's brand presence and ensure our messaging resonates with targeted audiences. This hybrid role offers you the opportunity to work closely with the Head of Demand Generation and Field Marketing, contributing to the exciting future of LILT as we redefine enterprise translation. We’re looking for someone excited about technology and capable of balancing multiple projects while delivering exceptional results. If you’re ready to make a genuine impact in a company that values innovative thinking, LILT is the place for you!

Frequently Asked Questions (FAQs) for Demand Generation Manager Role at Lilt
What are the main responsibilities of a Demand Generation Manager at LILT?

The Demand Generation Manager at LILT is integral to our marketing efforts, primarily focusing on driving new customer acquisition. This includes planning and executing multi-channel campaigns across social media, email, and SEO to generate qualified leads. You'll also be responsible for promoting various content types, analyzing data to optimize campaign performance, and collaborating with cross-functional teams to align strategies with our business goals.

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What qualifications do I need to apply for the Demand Generation Manager position at LILT?

To apply for the Demand Generation Manager position at LILT, candidates should hold a Bachelor's degree in Marketing, Business Administration, or a related field. A minimum of 5 years of experience in B2B SaaS marketing is essential, along with a strong understanding of the AI landscape and experience developing successful marketing strategies. Proficiencies in CRM and marketing automation tools, plus exceptional communication skills, are also required.

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How does LILT ensure a supportive work environment for the Demand Generation Manager?

LILT is committed to fostering a positive and collaborative work environment for the Demand Generation Manager and all its employees. With a dynamic marketing team that encourages innovation and creativity, you'll find ample opportunities for growth and idea sharing. Additionally, LILT offers flexible working arrangements, a competitive benefits package, and a culture that values diversity and inclusion.

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What types of campaigns will the Demand Generation Manager at LILT lead?

As Demand Generation Manager at LILT, you'll lead various multi-channel campaigns aimed at increasing brand visibility and driving customer engagement. This includes strategies focused on social media, email marketing, webinars, SEO initiatives, and paid advertising. Each campaign will be crafted to align with our company's objectives, delivering meaningful insights and results.

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Is prior experience in the localization industry necessary for the Demand Generation Manager role at LILT?

While direct experience in the localization industry is not strictly required for the Demand Generation Manager role at LILT, a solid working knowledge of our technology and the translation landscape is essential. Having a background in this area will significantly benefit your ability to understand our value proposition and engage effectively with our audience.

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Common Interview Questions for Demand Generation Manager
Can you describe your experience with multi-channel marketing campaigns as a Demand Generation Manager?

In your response, focus on providing specific examples of campaigns you've managed. Discuss the channels used, such as email, social media, or webinars, and detail the strategies that led to your campaign's success. Highlight how you analyze data to refine approaches, showcasing your ability to adapt and optimize.

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How do you measure the success of a marketing campaign?

Explain the importance of key performance indicators (KPIs) in your evaluation process. Discuss metrics such as ROI, conversion rates, and lead generation. Emphasize your analytical skills and your ability to use these insights to inform future campaigns.

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What strategies do you employ to ensure consistent messaging across various marketing channels?

Talk about the collaborative processes you've implemented with cross-functional teams to maintain consistency. Discuss the significance of brand guidelines and how you ensure that marketing materials align with overall business objectives and customer expectations.

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Describe a time when you had to pivot your marketing strategy. What was the situation and outcome?

Provide a specific example where you had to adapt your strategy due to unforeseen circumstances. Detail the actions you took, how you communicated with stakeholders, and what the final results were, emphasizing your flexibility and problem-solving abilities.

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How do you stay current with marketing and industry trends?

Discuss your commitment to continuous learning, whether through publications, webinars, or industry events. Highlight how this knowledge informs your marketing strategies and keeps you ahead of the curve in a fast-paced technology landscape.

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What tools and software are you proficient in that relate to demand generation?

Be specific about the CRM and marketing automation tools you've used, such as Salesforce, Hubspot, or Marketo. Explain how you've leveraged these platforms to manage campaigns, analyze data, and streamline your processes effectively.

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Can you provide an example of a successful lead generation campaign you executed?

Share a brief overview of the campaign, focusing on the objectives, tactics used, and results obtained. Emphasize your role in the campaign's execution and any innovative approaches you took to engage your target audience.

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How do you handle conflicting priorities and tight deadlines in a marketing role?

Describe your organizational skills in managing multiple projects effectively. Discuss time management techniques, the importance of prioritization, and how you communicate with your team to ensure deadlines are met without compromising quality.

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What do you find most challenging about demand generation, and how do you overcome these challenges?

Identify common challenges faced in demand generation, such as market saturation or changing consumer behavior. Discuss specific strategies you've employed to address these issues, such as refining targeting or enhancing customer engagement through personalized content.

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How do you ensure your marketing initiatives align with overall business goals?

Explain how you work closely with senior management and other departments to understand the company's objectives. Discuss the importance of aligning your strategies with these goals, using data and analytics to track progress and demonstrate the impact of your initiatives.

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Lilt's mission is to make the world's information accessible to everyone regardless of where they were born or which language they speak.

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Full-time, hybrid
DATE POSTED
December 7, 2024

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