Associate Director, Paid Media

As the Associate Director, Paid Media at Single Grain, you'll be responsible for developing and executing paid media strategies across various platforms including Meta, Google, and TikTok. You will independently manage multiple accounts, oversee campaign performance, and lead your team while ensuring that campaign goals align with client expectations.

To qualify for the Associate Director, Paid Media role at Single Grain, candidates should have at least 6 years of campaign management experience across advertising platforms and 18 months of experience managing direct reports. Strong analytical skills, deep platform knowledge, Google Analytics proficiency, and certifications in Google Ads and Facebook Blueprint are also important.

In this role, the Associate Director, Paid Media at Single Grain directly contributes to client success by optimizing campaigns to achieve client KPIs and business objectives. By analyzing data, running A/B tests, and collaborating closely with the creative team, you will ensure that high-performing ads are deployed effectively.

As an Associate Director, Paid Media, you will have access to mentoring and training resources that help you level up your professional skills. Regular one-on-one meetings and personal development goals support your growth as both a leader and a digital marketing strategist.

Single Grain offers a flexible and remote work environment where collaboration and innovation are valued. With the freedom to manage your own strategy and accounts, you’ll work in a supportive culture that encourages continuous learning through exposure to the latest digital marketing trends and tools.

In creating a paid media strategy for a new client, I first gather insights about their target audience, budget, and business goals. Then, I analyze competitors and identify key performance indicators (KPIs) to track. Finally, I outline a multi-platform approach tailored to the client’s unique needs while staying adaptable to optimize along the way.

When evaluating paid media campaign performance, I prioritize metrics such as ROI, ROAS, and CPA, as they directly measure profitability and overall success. I also analyze CTR and conversion rates to ensure that the campaigns not only reach users but also engage and convert them effectively.

In one instance, a campaign was underperforming due to poor audience targeting. I quickly consulted analytics to refine our audience segments, which led to improved engagement metrics and conversion rates. This experience highlighted the importance of data-driven adjustments in paid media strategies, which I leverage in future campaigns.

I stay up to date with the latest trends in paid media through industry blogs, forums, and digital marketing podcasts. I also participate in webinars and professional networks, allowing me to share insights and learn new strategies from peers, ensuring I can apply the most effective tactics to my campaigns.

To optimize ad performance, I employ A/B testing, analyze performance data regularly, and refine messaging and creative elements based on audience feedback. I also ensure ongoing collaboration with the creative team to develop engaging ads that resonate with the target audience, driving higher engagement and conversions.

I have extensive experience managing substantial budgets ranging from $200k to $1M across various platforms. This involves regularly reviewing budget performance and reallocating funds to high-performing campaigns, ensuring that we maximize returns while staying within budget constraints.

I prioritize mentoring junior team members by conducting regular one-on-ones, providing constructive feedback, and encouraging their involvement in strategic discussions. I also offer training sessions focused on enhancing their skills and confidence in managing campaigns, which fosters both personal and professional growth.

I utilize Google Analytics, Tag Manager, and platform-specific dashboards for assessing campaign performance. These tools provide invaluable insights into user behavior, helping me to troubleshoot issues, refine targeting, and optimize campaigns effectively.

I ensure effective communication with clients by maintaining transparency about campaign performance through regular updates and reports. Scheduling weekly check-ins allows me to address any questions or concerns, fostering a strong collaboration and ensuring alignment on campaign objectives.

An Associate Director, Paid Media should possess strong leadership, excellent communication skills, and a deep analytical mindset. Adaptability and creativity are also crucial traits, as they allow one to navigate the fast-changing environment of digital marketing while developing innovative strategies that drive results.