Senior Financial Analyst, Marketing

Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 700+ million rides in 250+ cities on 5 continents, replacing an estimated 150+ million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, Lime continues to set the pace for shared micromobility globally.

The Finance team at Lime is responsible for enterprise level planning, budgeting, forecasting, analysis and capital allocation and we are looking to add a Senior Analyst, Marketing Finance to our team! Our mission is to help the businesses achieve their goals while ensuring we invest in programs that provide the best returns. We work side by side with the businesses, helping them solve their most important challenges through action-oriented analysis and by value-add initiatives.

You will work closely with Lime's marketing team to provide financial insights, analysis, and strategic advice to help them make informed decisions about marketing campaigns, budget allocation, and overall marketing strategy, ensuring alignment with the company's financial goals. This role will blend strategic and quantitative analyses with financial acumen to influence decision-making. Ultimately, you will be part of a team that focuses on driving Company growth while maximizing the bottom line. 

The preferred locations for this position are Central and Eastern time zones.

What you'll do:

• Establish a common language of key terms and metrics with marketing leaders to create a relationship in which there is a shared understanding of marketing KPIs and success metrics.

• Support financial planning and analysis (FP&A) processes, including budgeting, forecasting, and variance analysis for the Operations functions.

• Perform actual to budget variance analysis while highlighting risks & opportunities to plan.

• Analyze marketing campaign performance by defining and monitoring ROI framework for marketing initiatives.

• Partner with marketing leadership to develop strategic marketing plans, aligning marketing initiatives with overall business objectives and financial goals.

• Work with cross-functional teams to support the company's growth initiatives ensuring timelines and deliverables are met.

• Create a fun, inclusive, and safe workplace; empowering experimentation and creativeness for the team to meet their goals

About you:

• 4+ years of experience in corporate finance, financial planning & analysis, marketing finance, or a related field

• Strong business judgment, problem solving, and critical thinking skills; experience helping companies identify improvements in their core business, and implementing those improvements

• High proficiency with financial systems and tools. Anaplan, Netsuite and Tableau experience is a plus.

• Excellent communication skills with the ability to drive collaborative discussions with various departments

• Comfort and familiarity with a fast-paced, dynamic, and often ambiguous work environment 

• Self-motivated, intellectually curious, and highly responsive

• BA/BS degree in Finance, Accounting, Math, Economics or related field.

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If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and globally diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. Applicants who require a reasonable accommodation for any part of the application or hiring process can email recruiting-operations@li.me for assistance. 

Use of artificial intelligence or an LLM such as ChatGPT during the interview process will be grounds for rejection of your application.