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Senior Manager - Monetization Strategy

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York or San Francisco. 

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together. 

The LinkedIn Monetization Strategy & Operations team is looking for a Senior Manager, Monetization Ops & Strategy problem solver to help accelerate growth and strengthen go-to-market strategy for our Talent Solutions business. This team is the owner of a multi-billion-dollar business that is available to LinkedIn’s top tier customers.This person will collaborate with key business partners on spearheading multiple initiatives and scale Enterprise Programs, which is a strategic growth lever for the business. In this role, you will engage with stakeholders to drive the growth strategy of the B2B business, increase sales activation, and evaluate/evolve global pricing policies to deliver greater customer value and value for LinkedIn. 

We’re looking for a strategic thinker who enjoys engaging cross-functionally and presenting initiatives to leadership. If you’re a detail-oriented individual who thrives in a collaborative environment and you’re excited by driving growth through global, cross-functional initiatives, LinkedIn would like to speak with you.

LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce. 

Responsibilities:

  • Independently lead global monetization and pricing strategy projects end-to-end, scoping and structuring projects into clear bodies of work, driving quantitative and qualitative analyses and problem solving, and developing recommendations and high-quality project deliverables

  • Present pricing strategy proposals to VP-level executives and audiences

  • Identify and evaluate opportunities to evolve pricing and commercial frameworks that generate revenue and deliver value for customers

  • Leverage hypothesis-driven analyses to evaluate pricing and packaging opportunities  

  • Build analytical models to inform, size and influence pricing strategy

  • Lead voice of customer and field interviews and large-scale quantitative customer research using techniques including max diff, conjoint, concept tests and pricing/value assessments.

  • Measure and track monetization performance to enable continuous improvements to our pricing and packaging.  

  • Drive recommendations and partner with stakeholders across Sales, BizOps, Product Marketing, Sales Operations, Legal, and Product to turn opportunities into realized value by providing guidance and support throughout the go-to-market processes

Qualifications

Basic Qualifications:

  • 6+ years of experience in Pricing, BizOps, Corporate Strategy & Planning, or similar analytical role at a tech company, or experience in Management Consulting, Investment Banking, and Private Equity/Venture Capital

  • BA/BS degree in economics, management science, business, applied math, statistics, finance, analytics or related field. 

Preferred Qualifications:

  • Relevant graduate level degree in business (i.e., MBA), economics or a related field 

  • Experience conducting end-to-end market research and research methods in pricing (e.g. Van Westendorp, Gabor Granger, Conjoint etc.).  

  • Experience building & optimizing commercial business models or broader Go-To-Market strategies, optimizing packaging & pricing strategy for B2B SaaS / Software businesses 

  • Demonstrated success and passion for collecting and using customer insight to drive strategic Go-To-Market, pricing and/or packaging decisions.  

  • Proven track record in developing the business case for changes in pricing and commercial strategy for a global senior executive audience (Senior Directors/VPs/LOB C-Suite) 

  • Ability to set up and manage a strategy project end to end. 

  • Comfortable building and interpreting reports in CRM, running own SQL analyses and building financial models. Able to see beyond the numbers to drive sound decision-making

  • Experience in structuring complex problems to make them easy to solve and explain

  • Excellent verbal/written communication and high clarity of thought

  • Self-starter who is ready to “act like an owner”, and is able to drive key initiatives to successful outcomes in a fast-paced, entrepreneurial environment

  • Experience working with and supporting B2B enterprise sales organizations

  • Ability to inspire and influence cross-functional partners and drive decision making among senior executives

  • Marketing strategy skills. Ability to understand customer needs/perceived value, drive customer value creation, and develop go-to-market strategies to accelerate growth. 

  • Advanced level skills using SQL and Excel (3+ years of experience)

 

Suggested Skills

  • Written and verbal communication skills​

  • Problem solving and analytical skills​

  • Pricing strategy​ and analysis

  • Quantitative and qualitative pricing research​

  • Senior stakeholder management

 

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $123,000 to $192,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. 

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

  • Documents in alternate formats or read aloud to you
  • Having interviews in an accessible location
  • Being accompanied by a service dog
  • Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance ​

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement ​

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates ​

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

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Average salary estimate

$157500 / YEARLY (est.)
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$123000K
$192000K

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What You Should Know About Senior Manager - Monetization Strategy, LinkedIn

If you're ready to make waves in the tech industry, LinkedIn is looking for you! As a Senior Manager - Monetization Strategy, you'll be at the forefront of accelerating growth for our Talent Solutions business. Based in either New York or San Francisco, you'll enjoy the flexibility of a hybrid work model, allowing you to balance your home and office life effectively. Your role involves collaborating with various business partners to spearhead initiatives that directly impact our multi-billion-dollar operations. You'll take the lead in driving our pricing strategy and evaluating global pricing policies to enhance customer value while also increasing our sales activation. This job isn’t just about numbers; it’s about weaving together various insights and strategies to support LinkedIn's mission to connect professionals from all over the globe. You’ll present your findings and initiatives to top-level executives, contribute to impactful project deliverables, and ensure that we continue to provide significant value to our clients. For that, we’re searching for a strategic thinker, a detail-oriented individual who thrives in collaborative environments, and is excited to drive growth through thoughtful, cross-functional initiatives. So, if you have a passion for pricing strategy and analytics and want to positively impact how LinkedIn operates, we want to meet you! Join us and help shape the future of work while cultivating an atmosphere of trust, care, and inclusion.

Frequently Asked Questions (FAQs) for Senior Manager - Monetization Strategy Role at LinkedIn
What are the key responsibilities of a Senior Manager - Monetization Strategy at LinkedIn?

As a Senior Manager - Monetization Strategy at LinkedIn, you will lead global monetization and pricing strategy projects, engaging in quantitative and qualitative analyses to develop recommendations. You'll present pricing strategies to VP-level executives, evaluate opportunities to enhance commercial frameworks, and drive research to gauge customer perceptions. This role is pivotal in driving the growth strategy for our B2B business.

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What qualifications are required for the Senior Manager - Monetization Strategy position at LinkedIn?

To qualify for the Senior Manager - Monetization Strategy role at LinkedIn, candidates should have at least 6 years of experience in Pricing, Corporate Strategy, or similar analytical roles, preferably within tech. A BA/BS in relevant fields such as economics or applied math is also required. An MBA or relevant graduate degree is preferred, as well as experience in market research and developing pricing strategies in a B2B SaaS context.

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How does the Senior Manager - Monetization Strategy contribute to LinkedIn’s growth?

The Senior Manager - Monetization Strategy at LinkedIn plays a crucial role in shaping and executing the pricing and monetization strategies that support business growth. By leading insightful analyses and collaborating with different teams, this position aims at optimizing pricing frameworks, thereby elevating customer value and driving revenue. Your insights will directly influence decision-making at the executive level, impacting overall company performance.

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What skills are essential for success in the Senior Manager - Monetization Strategy role at LinkedIn?

Success in the Senior Manager - Monetization Strategy role at LinkedIn hinges on strong analytical skills, communication abilities, and strategic thinking. Candidates should be comfortable working with SQL and Excel for data analysis and modeling. They should also be adept at managing projects end-to-end and excelling in a collaborative environment, where influence over cross-functional teams is vital.

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What is the work culture like for a Senior Manager - Monetization Strategy at LinkedIn?

At LinkedIn, the culture for a Senior Manager - Monetization Strategy emphasizes trust, collaboration, inclusion, and fun. The company values diverse perspectives and encourages a hybrid work model, allowing flexibility in working arrangements. This supportive environment is designed to help you grow your career while contributing to the organization’s mission of creating economic opportunities.

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Common Interview Questions for Senior Manager - Monetization Strategy
Can you describe your experience with pricing strategy development?

When answering this question, focus on detailing specific projects where you've developed pricing strategies. Discuss methodologies you employed, such as market research techniques, and emphasize any quantitative analyses you performed to support your decisions, showcasing your analytical skills.

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How do you approach cross-functional collaboration?

In your response, highlight how you've successfully partnered with different departments in past roles. Provide examples illustrating how you communicated effectively, ensured alignment and navigated varying objectives while driving a shared goal, especially in a project context.

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What analytical tools and methodologies are you proficient in?

Mention tools like SQL and Excel, specifying any advanced functions you’re familiar with. Discuss your experience with project management tools or software that aided in data analysis. Articulating your comfort level and experience with these tools will demonstrate your readiness for the analytical demands of the role.

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Describe a time when you had to present complex data or strategies to senior executives.

Here, share a concise story about your presentation experience, highlighting your ability to simplify complex information and engage your audience. Focus on your preparation strategy, including how you tailored your message for clarity and impact while addressing executive concerns.

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How do you measure the success of a monetization strategy?

Explain the key performance indicators (KPIs) you would use to assess monetization strategies, such as revenue growth, customer satisfaction, or market share. Discuss how these metrics relate to broader business goals and your experience with tracking and reporting on these metrics.

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What is your understanding of B2B pricing strategies?

Provide insights into core principles of B2B pricing strategies, discussing value-based pricing vs. cost-plus pricing. Share examples of successful B2B pricing strategies you’ve encountered, considering what factors influenced those decisions.

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Can you explain how you collect and use customer feedback in pricing decisions?

Discuss the methods you use to gather customer feedback, such as surveys or focus groups, and illustrate how you analyze that feedback to inform pricing changes. Emphasize your commitment to understanding customer needs and leveraging their insights in decision-making.

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What do you believe is the biggest challenge in monetization in today's market?

Articulate your perspective on current trends and challenges in pricing and monetization, whether it be competition, customer expectations, or market dynamics. Demonstrate your ability to think critically about industry issues and how that informs your approach to strategy.

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How do you prioritize multiple monetization projects?

Share your framework for prioritizing projects, such as evaluating potential ROI, alignment with strategic goals and deadlines. Provide an example of how you applied this prioritization in past roles and the outcomes of those decisions.

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What impact do you hope to make in this role at LinkedIn?

Convey your passion for leveraging strategic thinking to drive LinkedIn’s growth. Discuss specific goals or improvements you wish to achieve in the monetization strategy, showcasing your vision for how you can contribute to the overall success of the company.

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Our mission is to create economic opportunity for every member of the global workforce and this vision connects our more than 16,000 employees in dozens of offices across five continents. It inspires us to invest in our talent, support career grow...

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Full-time, hybrid
DATE POSTED
December 21, 2024

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