Global Social Media Manager

As a Global Social Media Manager at Luni, your responsibilities include developing tailored social media strategies for various products, focusing on platforms like TikTok and Instagram. You'll create community-driven campaigns, collaborate with creators, analyze performance data, and partner with teams to generate impactful content that resonates with our audience.

To be successful as a Global Social Media Manager at Luni, you should have expertise in social media platforms such as TikTok, YouTube Shorts, and Instagram Reels. Proficiency in content creation tools like CapCut is crucial, as is the ability to work autonomously, be creative, and collaborate effectively with others.

In the role of Global Social Media Manager at Luni, you will create innovative, community-driven campaigns that leverage current trends, challenges, and platform-specific features to enhance audience engagement. Your focus will be on maximizing reach and ensuring that content resonates with the target audiences.

At Luni, the work culture is centered around flexibility, collaboration, and trust. As a Global Social Media Manager, you'll have the freedom to take ownership of your projects, collaborate with teams and freelancers, and propose innovative ideas within a supportive environment that values creativity and initiative.

Global Social Media Managers at Luni enjoy a range of benefits including flexible time off, daily meal vouchers, wellness perks such as gym access and health plans, family support services, and opportunities for continuous growth through training and workshops, all promoting a strong work-life balance.

When developing social media strategies, I first analyze the unique characteristics and audience demographics of each platform. I then tailor content, themes, and engagement tactics to align with those specifics while ensuring the overall brand message remains consistent.

Sure! In a previous role, I developed a TikTok challenge that tapped into trending themes and engaged our audience organically, resulting in a significant boost in follower growth and interaction rates. By collaborating with influencers, we amplified the campaign's reach, ensuring authenticity and resonance.

I stay updated on social media trends by following industry news, engaging with thought leaders in the space, and actively participating in relevant online communities. This helps me identify emerging trends and adapt our strategies accordingly.

Success is measured through key performance indicators such as engagement rates, follower growth, reach, and conversion rates. I utilize analytical tools to gather insights, which guide future strategy adjustments and ensure we meet our goals.

I utilize tools like CapCut for video editing and Hootsuite or Buffer for scheduling posts to streamline our social media efforts. These tools help ensure our content is timely and impactful.

I address negative feedback by responding promptly and professionally, focusing on resolution and demonstrating commitment to customer satisfaction. This builds trust and shows that we value our audience's opinions.

Influencers play a crucial role in extending our reach and adding authenticity to our campaigns. I identify and collaborate with influencers whose values align with our brand for maximum impact.

User-generated content is promoted by encouraging our audience to share their experiences with our products and featuring their content on our official channels. This fosters community engagement and authenticity.

Maintaining brand consistency requires a cohesive strategy that outlines our brand voice, visual identity, and messaging. I ensure that every piece of content adheres to these guidelines while still being tailored to each platform's unique characteristics.

Balancing creativity and strategy involves using data to inform my creative ideas. I explore innovative concepts while keeping in mind the strategic objectives we aim to achieve, ensuring that creativity supports our overall goals.