Hospice Marketing Liaison

As a Hospice Marketing Liaison at New Age Hospice, your primary responsibilities include planning and executing marketing campaigns, generating new leads, retaining providers, and maintaining strong relationships through face-to-face interactions. You’ll also analyze campaign results to improve future efforts and contribute to the overall mission of enhancing relationships within the healthcare community.

To qualify for the Hospice Marketing Liaison position at New Age Hospice, candidates are expected to have previous marketing experience, ideally within hospice or home health environments. Strong interpersonal skills, self-motivation, and organizational abilities are also essential. Familiarity with Microsoft Office, especially Excel, as well as customer service experience, will strengthen your application.

New Age Hospice offers a comprehensive benefits package for the Hospice Marketing Liaison role, including a base plus commission compensation plan with unlimited income potential, medical and dental PPO plans, life insurance, and paid time off, including 13 days annually and 6 observed holidays. This ensures that you are well-compensated and cared for as you support the healthcare community.

Success as a Hospice Marketing Liaison at New Age Hospice requires excellent interpersonal skills, emotional intelligence, strong organizational abilities, and a proactive attitude. Additionally, comfort with smartphone and social media use, along with any experience in graphic design and video platforms, is beneficial for effectively engaging with clients and promoting our services.

While previous home health or hospice experience is preferred for the Hospice Marketing Liaison role at New Age Hospice, it is not strictly mandatory. Candidates with solid marketing backgrounds and a passion for healthcare are encouraged to apply. Demonstrating your ability to learn and adapt will also be highly considered.

When answering this question, provide specific examples of marketing campaigns you led, detailing your goals, the strategies used, and the outcomes. Highlight any positive metrics such as increased leads or enhanced relationships, as this showcases your effectiveness as a marketer.

Focus on demonstrating your interpersonal skills. Discuss the importance of trust, ongoing communication, and personalized follow-ups. Mention strategies like regular visits, attending healthcare events, and listening carefully to providers' needs to ensure their satisfaction.

Show how you prioritize and organize tasks using tools like calendars or project management software. Provide examples of how you ensure deadlines are met without compromising quality, and explain your approach to adjusting priorities as needed.

Mention any marketing tools or software you’ve used, such as CRM systems, social media management tools, or marketing analytics platforms. Explain how these tools helped you track results, manage budgets, or execute campaigns effectively.

Discuss the importance of listening to patient feedback as part of your strategy and illustrate ways to collect and analyze this feedback. Talk about how you could adapt campaigns based on patient needs and preferences, demonstrating your commitment to their satisfaction.

When answering, choose a specific challenge and describe the steps you took to resolve it. Highlight your problem-solving skills, flexibility, and creativity, emphasizing a successful outcome or lesson learned from the experience.

Express genuine interest in the hospice care field and the company’s mission. Share what you find appealing about New Age Hospice specifically, whether it’s their reputation, values, or commitment to quality patient care, and how that aligns with your career goals.

Provide a thorough example of analyzing market data, detailing the data sources, your analytical process, and how you used the insights. Include how this analysis influenced your marketing strategies or decisions, showcasing your analytical skills.

Discuss various strategies that can be impactful, such as digital marketing, community engagement, partnership development, and direct outreach. Tailor your suggestions to focus on methods specific to hospice and home health marketing, emphasizing innovative approaches.

Highlight your commitment to ongoing learning and improvement. Discuss resources you use, such as marketing blogs, webinars, professional networks, or industry publications. This not only showcases your motivation but also indicates your commitment to applying best practices in your role.