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Associate Marketing Manager

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join Macmillan Publishers as an Associate Marketing Manager where you'll manage events, coordinate newsletters, and collaborate with authors and the marketing team in promoting children's literature.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Plan and execute school and library conferences, manage award submissions, write advertising copy, and strategize monthly newsletters for educators.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Event planning, networking with educators, excellent communication, attention to detail, organizational skills, and the ability to multitask.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: 3+ years in event planning/marketing; publishing experience preferred but not required.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Located in New York, New York, United States, with travel required approximately 4-5 times per year.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: $59000 - $65000 / Annually



We are seeking an Associate Marketing Manager to join our dynamic Children School & Library Marketing team to play a key role in the planning and execution of school & library conferences, managing a select number of awards submissions, writing copy for trade advertising, and leading the strategy for a monthly newsletter to teachers and librarians. This position will also work with a selection of bestselling and award-winning authors and illustrators and collaborate with the wider marketing and publicity team to craft strategies for launching titles. The Associate Marketing Manager will report to the Associate Director of School & Library Marketing.

What you'll do:

  • Plan and execute a selection of school & library conferences each year
  • Handle all aspects of the strategy and creation of a monthly newsletter to teachers and librarians
  • Oversee a select number of award submissions
  • Work on a select number of title campaigns to develop title specific tactics to build buzz with teachers and librarians
  • Provide support at all national and regional school & library conferences, including travel ~4-5 times per year
  • Research new connections in the school & library market and create targeted emails to develop relationships
  • Work closely with the marketing & publicity team as well as authors, publishers, editors, and sales

What you'll bring:

  • Demonstrated ability to plan and execute events
  • Ability to network with key contacts, including teachers and librarians, and invested interest in broadening relationships within the school & library market
  • Excellent written and verbal communication skills
  • Ability to show good judgment and decision-making ability when working with authors and colleagues.
  • Must be detailed-oriented, well-organized and able to manage multiple priorities and balance routine tasks along with long-term projects
  • Ability to work independently to meet deadlines
  • Must be comfortable in a collaborative team environment and be capable of multi-tasking while interacting with authors and contacts in and out of house.

Ideal Experience:

  • 3+ years of experience in an event planning and/or marketing role
  • Previous publishing experience preferred but not required

This role will have an annual salary of $59,000-$65,000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

Average salary estimate

$62000 / YEARLY (est.)
min
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$59000K
$65000K

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What You Should Know About Associate Marketing Manager, Macmillan Learning

Join the vibrant team at Macmillan Publishers as an Associate Marketing Manager in New York and become a dynamic force in promoting children's literature! In this exciting role, you’ll be responsible for managing school and library events, coordinating impactful newsletters, and collaborating with talented authors and fellow marketing professionals. You'll get the chance to play a pivotal role in planning and executing engaging conferences, handling award submissions, and crafting catchy advertising copy that resonates with educators. Your organizational skills will shine as you develop monthly newsletters that inform and inspire teachers and librarians about the latest in children's publishing. With an annual salary ranging from $59,000 to $65,000, this position not only offers competitive compensation but also the opportunity to work alongside award-winning authors in a friendly and supportive environment. If you're passionate about children's books and have a knack for multitasking, this role is perfect for you. Traveling approximately 4-5 times a year, you'll have ample opportunities to expand your network while making a meaningful impact in the industry. If you're ready to bring your event planning and marketing skills to a team that values diversity and creativity, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Associate Marketing Manager Role at Macmillan Learning
What are the main responsibilities of the Associate Marketing Manager at Macmillan Publishers?

The Associate Marketing Manager at Macmillan Publishers is responsible for planning and executing school and library conferences, managing award submissions, and crafting newsletters for teachers and librarians. This role also involves collaborating with authors and working closely with the marketing and publicity teams to create strategies for launching new titles. Strong organizational and communication skills are essential to manage multiple projects effectively.

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What qualifications do I need to apply for the Associate Marketing Manager position at Macmillan Publishers?

To apply for the Associate Marketing Manager position at Macmillan Publishers, you should have at least 3 years of experience in event planning or marketing, preferably with some knowledge of publishing, although it's not a strict requirement. The ideal candidate should possess excellent verbal and written communication skills, strong attention to detail, and the ability to multitask in a collaborative environment.

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What is the work environment like as an Associate Marketing Manager at Macmillan Publishers?

As an Associate Marketing Manager at Macmillan Publishers, you’ll work in a fast-paced and creative environment where collaboration is key. You'll engage with a wide range of professionals, including authors, educators, and your marketing team, allowing for a rich exchange of ideas that fuels your passion for children's literature. The company fosters a culture of inclusivity and values diverse perspectives, creating a welcoming space for all employees.

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What skills are essential for the Associate Marketing Manager role at Macmillan Publishers?

Essential skills for the Associate Marketing Manager role at Macmillan Publishers include event planning expertise, strong networking abilities, excellent written and oral communication skills, and superb organizational capabilities. The ability to juggle multiple priorities while maintaining attention to detail is crucial, as you'll be overseeing various marketing initiatives and projects simultaneously.

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What are the compensation and travel requirements for the Associate Marketing Manager position at Macmillan Publishers?

The compensation for the Associate Marketing Manager position at Macmillan Publishers ranges from $59,000 to $65,000 annually. This role requires occasional travel, approximately 4-5 times per year, to attend various national and regional school and library conferences, providing great opportunities for networking and professional growth.

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Common Interview Questions for Associate Marketing Manager
Can you describe a successful event you've planned as an Associate Marketing Manager?

In answering this question, highlight a specific event where you utilized your planning and organizational skills. Discuss the objectives, the collaborative efforts involved, and how you measured success. This illustrates your ability to execute events that align with business goals.

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How do you prioritize multiple marketing projects and deadlines?

Explain your method for prioritizing tasks, such as using digital tools or to-do lists. Discuss how you assess project urgency and importance to ensure deadlines are met while maintaining quality. This shows your organizational skills and ability to handle multitasking.

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What strategies would you use to engage teachers and librarians through newsletters?

Discuss your approach to creating relevant and engaging content for newsletters. Mention key elements like using a friendly tone, visually appealing layouts, and including valuable resources. Your thoughtful strategies demonstrate your marketing acumen.

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Can you give an example of how you have effectively collaborated with others in a marketing role?

Share a specific example of a successful collaboration with authors, team members, or other departments. Highlight how teamwork played a role in achieving your marketing goals, showcasing your interpersonal skills and teamwork mindset.

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What excites you most about promoting children's literature?

Express your passion for children's literature and its impact on young readers. Discuss how you believe effective marketing can make a difference in bringing the right stories to children. Your enthusiasm will resonate with the interviewers.

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How do you stay updated on industry trends in children's publishing?

Mention specific resources you follow, such as industry publications, social media channels, or professional groups. Showing that you are proactive in keeping your knowledge current indicates your commitment to the field.

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Describe a challenging marketing campaign you managed and the results.

Talk about a specific challenge you faced in a campaign, how you approached the problem, the strategies you employed, and the eventual outcome. This illustrates your resilience and problem-solving abilities under pressure.

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How do you approach building relationships with schools and libraries?

Discuss your networking strategies, such as attending events, reaching out via email, or leveraging social media. Highlight how these connections can enhance marketing efforts and outreach initiatives.

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What tools or software are you proficient in that would be beneficial for this role?

Make a list of marketing tools, project management software, and any design applications you are proficient in. Illustrating your technical capabilities validates your qualifications for the Associate Marketing Manager position.

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Why do you want to work as an Associate Marketing Manager at Macmillan Publishers?

Articulate your reasons for wanting to join Macmillan Publishers, focusing on their commitment to diversity and exceptional children's literature. Connecting your values with the company's mission shows alignment and genuine interest in the role.

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Macmillan Learning is a privately-held, family-owned education publishing and services company and because of that we’re able to focus on what’s most important—helping students of all abilities and backgrounds learn and succeed. Education creates ...

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DATE POSTED
April 6, 2025

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