Marketing Manager (Remote)

Remote - North America

🚀 Whatnot

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices. We are building a team that has experience from top tech, retail and payments platforms in the world.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.

📈 Opportunity Size

Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY. Whatnot is bringing it to the world through a community-first approach, starting in the U.S. where retail is a $5T market opportunity!

🏎  About the Go-to-Market Team

The Go-to-Market team at Whatnot is responsible for the expansion of our category suite and the continued growth of sellers and buyers on the platform. As a Marketing Manager, you’ll be responsible for marketing strategy and buyer acquisition to build a healthy demand in your product category.

💻 Role

• Own buyer acquisition in your vertical, devising campaigns and events that generate buzz and grow category demand
• Develop and execute on the social media strategy for your category across multiple channels and platforms
• Identify and pursue PR and influencer opportunities within your vertical
• Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
• Measure and iterate on the effectiveness of category marketing initiatives

👋 You

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here. As our next Marketing Manager, you should have 6+ years of marketing experience in a fast-paced environment, plus:

• You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
• You're a creative thinker with an aptitude for content creation and copywriting
• You have experience tracking KPIs and monitoring success for marketing programs
• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

🙏 Nice to Have

• Experience at a high-growth startup, marketplace or creator-focused platform is a plus
• Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
• Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles).
• Experience buying and selling in online marketplaces.

💰Compensation

For US-based applicants:$125,000/year - $165,000/year + benefits + stock options

The salary range may be inclusive of several levels that would be applicable to the position. Final salary will be based on a number of factors including, level, relevant prior experience, skills and expertise. This range is only inclusive of base salary, not benefits (more details below) or equity in the form of stock options.

🎁 Benefits

• Unlimited Vacation Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
• Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical
• Dental and Vision sponsored 100% by Whatnot for employees and dependents
• Work From Home Support
• Laptop provided by Whatnot and home office setup allowance
• $450 work-from-anywhere quarterly allowance for cell phone and internet
• Care benefits
• $1,350 quarterly allowance on food
• $1,500 quarterly allowance for wellness
• 16 weeks Paid Parental Leave and gradual return to work
• $5,000 annual allowance towards Childcare
• $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
• Professional Development
• $2,000 annual benefit to invest in your professional development
• 401k offering for Traditional and Roth accounts provided by Betterment
• Employer matching contributions of 100% of up to 4% of contributions on base salary

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

#LI-DNI