Marketing Strategist

Posting DetailsPosition InformationPosition TitleMarketing StrategistPosition TypeRegularJob NumberSA41924Full or Part Timefull-time 40 hours weeklyFair Labor Standard Act ClassificationExemptAnticipated Pay Range$67,000 - $82,000Pay Range InformationChapman University is required to provide a reasonable estimate ofthe compensation range for this position. This range takes intoaccount a variety of factors that are considered in makingcompensation decisions, including experience, skills, knowledge,abilities, education, licensure and certifications, and otherbusiness and organizational needs. Salary offers are determinedbased on the final candidate’s qualifications and experience, aswell as internal equity and other internal factors. The anticipatedpay range is not a promise of a particular wage.Position Summary InformationJob Description SummaryThe Marketing Strategist is a critical marketing planner, doer andpartner relationship owner in Chapman University’s StrategicMarketing and Communications ( SMC ) department. In collaborationwith SMC’s marketing team, SMC leaders and colleagues anddesignated University partners, this role collaborates to develop,execute and optimize marketing efforts for campaigns related to theUniversity’s strategic priorities. This role is a key liaison tothe graduate admissions office, assigned schools and colleges intheir portfolio as directed, and to other partners as appropriate.This role is responsible for researching, developing andcommunicating strategic marketing plans to meet partner andUniversity goals; providing strategic marcomm consultations withinand outside of SMC ; and developing plans, content and othermaterials to advance their scope of work. This position reports tothe Director of Marketing in SMC .ResponsibilitiesMarketing Development• Steward the Chapman University brand and serve as the liaisonbetween internal teams and on campus clients (“partners”).• Support marketing & communications functions acrosscampus.• Develop annual strategic plan deliverables including some orall of the following:• Audience lifecycle development• Journey building• Secondary (online) research• Data analysis• Objective planning• Media planning• Budgeting• Report writing• Formal presentations• Content (e.g., marketing copy, ads, brochures, one sheets,etc)• Plan, create and promote marketing services, tools andproducts.• Monitor, review and report on pertinent marketingactivities.• Research and advise on advertising options, including print,outdoor, email, social and paid advertising, organic.• Help manage media vendor relationship and planningprocessing.• Troubleshoot problems that arise in the marketing process toensure compliance and project professionalism.• Maintain files and information on contacts, solutiondescription, active projects, website content, etc.Market Research and Data Analysis• Work with Director of Marketing on market research efforts thatprovide information for decision-making.• Become intimately familiar with research tools, and use thosetools to conduct discovery and provide synthesis and analysis onconsumers, categories, brands, markets, industry trends, etc.• Measures the success of communication efforts includingauditing and assessing communications’ vehicles.• Provide feedback to colleagues on language and design layout ofmarketing material.• Collaborate with and present data to university clients(“partners”)• Communicate updates of marketing materials to universityclients (“partners”) prior to publishing.Partner with Creative Development Teams• Work with SMC’s Creative and other teams to ensure properinternal alignment and communication with and on-campus(“partners”).Required Qualifications• Bachelor’s in English, communications, marketing, business,public relations or related field required, or an equivalentcombination of education and job-related experience.• Minimum 6 years’ experience in a marketing and/or communicationrole, preferably with higher education and graduate-levelrecruitment experience.• Proven ability to plan, prioritize multiple projects, andcomplete them in a timely manner.• Understanding of customer and market dynamics andrequirements.• Strong writing and editing skills, including the proven abilityto prepare and proofread clear, concise and grammatically correctbusiness correspondence and other documents.• Extraordinary skills in organizing and planning, problemanalysis and problem solving• Strong interpersonal skills with a diverse group of individualsat all organizational levels, both inside and outside theuniversity.• Strong technical skills to learn enterprise system, softwareand tools.• Ability to demonstrate tact and diplomacy and maintain a highlevel of confidentiality.• Strong commitment to customer service and teamwork.• Knowledge of marketing principles and concepts.• Ability to follow policies and procedures for ChapmanUniversity and the department; able to interpret, adapt and applyguidelines and procedures.Desired Qualifications• Comfortable with formal/group presentations; persuasive,adaptable, stress tolerant.• Experience in media selection and negotiation.• Experience with web/internet marketing and advertising.• Entrepreneurial, self-starter with good communicationskills.Special Instructions to ApplicantsChapman University is an equal opportunity employer committed tofostering a diverse and inclusive academic global community. TheUniversity is dedicated to enhancing diversity and inclusion in allaspects of recruitment and employment. All qualified applicantswill receive consideration for employment without regard to race,color, religion, age, sex, sexual orientation, gender identity,gender expression, national origin, ancestry, citizenship status,physical disability, mental disability, medical condition, militaryand veteran status, marital status, pregnancy, genetic informationor any other characteristic protected by state or federallaw.The University is committed to achieving a diverse faculty andstaff and encourages members of underrepresented groups to apply.More information on diversity and inclusion at Chapman Universitycan be found at www.chapman.edu/diversity.Applicants for Staff and Administrator positions must be currentlyauthorized to work in the United States on a full-time basis.Chapman University does not sponsor applicants for Staff andAdministrator positions for work visas.The offer of employment is contingent upon satisfactory completionand outcomes of a criminal background screening and returning tothe Office of Human Resources a signed original acceptance of theChapman University Agreement to Arbitrate.Minimum Number of ReferencesMaximum Number of ReferencesPre-screening QuestionsRequired fields are indicated with an asterisk (*).Applicant DocumentsRequired Documents• Resume• Cover LetterOptional Documents