Marketing Manager

ABOUT US

We are driven by service through PASSION, PEOPLE & PURPOSE. A Family of Brands has been making travel matters for over 100 years.

The Travel Corporation is made up of a team of individuals with a shared goal of delivering exceptional travel experiences that make a positive difference. We’re leading the way in responsible travel, unique rich local experiences, and are dedicated to making sure travel is easy and enjoyable. We’re seeking new talent to elevate our team and can’t wait to hear from you.

HOW YOU’LL WORK

We’re energized by all the opportunities of the new world and are proud of our inspiring global workplaces. We look to inspire teamwork, collaboration, and passion for creativity.

We offer a flexible work environment - in person in exciting offices and virtually with leading technology.

Working together across markets, teams, and disciplines ensures everyone has a voice and everyone is part of our industry-leading brands. Irrespective of where you are, we cultivate environments where everyone contributes, and everyone flourishes.

PERKS

• After your first year, you get an annual travel credit of £1,000 to travel on any one of our core travel brands.
• You also get 2 weeks a year where you can work from anywhere in the world, your choice.
• To grow – we offer a global training calendar, with a mix of virtual, in-person, and e-learning courses. Plus, we give £2,000 per year to support external learning and development courses that interest you and drive your passion.
• Giving back - We give you two paid workdays each year to volunteer to make a difference in causes that are close to your heart too. We believe that travel is a privilege, but with that privilege comes the responsibility; to ensure we have a positive impact on the places we go the people we meet, and the wildlife we enjoy. We ensure that travel is a force for good and that we MAKE TRAVEL MATTER®.

POSITION SUMMARY

This role is responsible for executing the annual North American marketing plans for Brendan Vacations, and Contiki that are developed in conjunction with the Senior Vice President of Marketing & Communications and the Director of Marketing & Communications. Monitoring the delivery of the brand direction, USPs, and look/feel, communicating brand-related messaging across all North American inter-departments in both written and verbal formats, and trafficking all brand-related support collateral, including all policy changes, from start to finish across all applicable channels are just a few additional responsibilities of the Marketing Manager.

This person will produce and maintain a quarterly calendar plan for emails, social, and other related marketing channels, liaising with upper management about any marketing-related issues and, at the same time cultivating a positive working relationship through cross-departments as the advocate for the brand. The Marketing Manager executes public relations requests from PR agencies and provides any trends, data, messaging, new promotions, campaigns, and other related communications that will get picked up in the media and help support written responses to journalist questions.

In addition to PR-related responsibilities, the Marketing Manager will work closely with the global team to oversee strategic input and direction for the brand, ensuring style guides are fully completed, templates and other materials are provided while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.

KEY RESPONSIBILITIES

• Responsible for executing the tactics within the annual marketing plans for Brendan and Contiki, including managing multiple priority projects and working with teams across multiple regions and time zones.
• Responsible for the management, set up, and facilitation of content (working with the Content Writer and Marketing Coordinator to create briefs in project management tool), following the strategies developed by the SVP of Marketing and Marketing Director, across The Gab Blog, social and email channels, including filling out and maintaining the brand’s Editorial Calendar and ensuring the topics align with business objectives, SEO and customer sentiment.
• Manage Go To Market plans for brand, content, partnership (brand or tourism board), or product-related campaigns, inclusive of execution schedules with respective team members, and ensure timelines are met and information distributed in the market is accurate
• Responsible for reviewing and submitting regional feedback, representing regional marketing needs and efforts within global marketing and brand strategies, and working with the Marketing Director and SVP of Marketing, on global key messaging documents (including priority trips), campaigns, emails, website, social and other owned channels
• Communicate and uphold the messaging and positioning that differentiates the brands/products throughout all in-market activity across various channels for both B2B and B2C audiences
• Work with product development teams to understand the brand’s experiences to better communicate the benefits within our channels
• Support the development of assets, including video assets, facilitating and coordinating with the Creative Designer, operations team, and SVP of Marketing
• Manage the development of sales tools and consumer programs working with appropriate leadership; tactics may include PowerPoint presentations, webinars, direct mail, emails, sales collateral, etc.
• Communicate any brand-specific updates, changes, new campaigns, brand activity, and other related items effectively in both written and verbal formats across inter-departments; work with the Marketing Director and other BCMs on multi-branded communications.
• Responsible for filling out, maintaining, and distributing the brand’s Marketing Calendar to appropriate team members, including global teams.
• Manage and supervise direct report; working with the Marketing Coordinator to ensure timely delivery of support assets, including for PR (i.e., landing pages, blog articles, images, etc.) and all tactics within the annual marketing plan
• Work with the Marketing Director, Web Manager, and operations teams to ensure any product and messaging updates are reflected on the BrendanVacations.com website.
• Responsible for facilitating and supporting the development of the Brendan brochure, including managing timelines, proofing, and working with the Creative Designer, operations team, and SVP of Marketing, print, and distribution teams.
• Responsible for producing or sourcing end-of-month reporting for The Gab Blog, social channels, email, and website, and sharing with broader departments regularly.
• Liaise with the Vice President of Marketing and Communications on any PR communications related to brand updates, campaigns, trends, and other items designed to get picked up in media outlets.
• Provide written responses to journalist questions via the PR Agency, including sourcing staff quotes and pulling relevant reporting for support data
• Manage travel arrangements for journalists to experience the brand’s product, coordinating with Partner Services and PR Agency
• Manage competitive and marketing research efforts, including consumer/trade research and assisting in monitoring and reporting competitive and related travel industry activities.

SALARY RANGE

• $70,000.00 - $80,000.00 annual salary

The Travel Corporation is an equal opportunity employer and does not discriminate against race, color, creed, sex, gender, religion, marital status, age, national origin, sexual orientation, or any other consideration made unlawful by federal, state or local laws or ordinances.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.