Marketing UX Designer

Who We Are

Decent is on a mission to deliver affordable health insurance for all. We help small businesses (2-100 employees) band together in a large group PEO and do their payroll, so we can save them 35% on their health insurance. We're servicing a huge market need for affordable and delightful health insurance (79 NPS vs. industry average of 19), and all of our plans include unlimited primary care via the direct primary care (DPC) model. We sell both direct and through brokers and have partnered with national broker distributors like BenefitMall and OneDigital (25K brokers) to offer the world's first integrated health plan + PEO. We set ambitious goals around team NPS and believe building and maintaining a strong positive culture is the key force multiplier in everything we do.

Who You Are

The Marketing UX Designer position is a new and exciting role at Decent that will play an integral role in our marketing strategy. This position has the opportunity to influence the user experience as they’ll be responsible for creating, building, and optimizing user interfaces and experiences (e.g. sign-up flows, landing pages, website experiences, and form experiences) with the goal of driving leads while delighting our prospects/customers.

The ideal candidate is a UX powerhouse practitioner with a proven track record of creating successful user(human)-centric digital experiences that drive up conversion rates. This individual takes ownership, thinks strategically, and is ready to roll-up their sleeves, and seize this opportunity to make an immediate impact on Decent’s growth by owning this new domain.

This role reports to the Marketing Lead and will partner closely with the Paid Lead, Brand Design Lead, and Communications Lead.

What You’ll Do

• Optimize the website by building out a scalable Webflow environment for our team to grow our marketing site, spin up landing pages, etc.
• Build user interfaces (i.e. website UX, landing pages, form experiences, etc.) for our inbound and paid media channels that visually align with our brand design principles, and utilize industry best practices for accessibility, performance optimization, SEO, caching, cross-browser compatibility, and mobile compatibility.
• Drive landing page and creative optimization strategy using data, user research, and different testing strategies.
• Use your strong visual communication skills to think strategically about what drives interest and conversion.
• Bring a strong background in data-driven decision making, coupled with having an appreciation for brand and consumer experience.
• Adhere to creative guidelines and apply marketing channel best practices to ensure brand readiness and success in performance marketing.
• Collaborate with brand, copywriters, email marketers, paid marketers, and cross-functional stakeholders to drive various projects and ensure brand alignment.

What We’re Looking For:

• 5+ years of UX design or front-end development experience (CSS & HTML)
• An online portfolio featuring a user-centric designed project done in Webflow
• An excitement for marketing creates, data, and growth
• An ability to understand business strategies and user research to optimize conversion rates throughout the funnel
• Effective project and time management skills to balance project schedules and fast-paced deadlines
• Strong communication and interpersonal skills to build relationships, influence stakeholders, and inspire others

What Will Make You Stand Out...

• Have prior early stage start up experience
• Experience with our tools: Webflow, Optimizely, FormAssembly, and/or Marketo
• A coding background
• Proven track record of driving SEO

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